APPLETON PARTNERS INC/MA
Long book
$1.43B
Q1 2026
Positions
262
Top-10 weight
32%
concentration
Last quarter
+16.0%
SPY +14.8%
Turnover
7%
of book per quarter
Strategy in plain words
auto-generated from filingsAPPLETON PARTNERS INC/MA is an institutional manager, running a $1.43B US long book across 262 positions.
The portfolio is moderately concentrated (top 10 ≈ 32% of the book). The book barely moves quarter to quarter — a patient, low-turnover holder. Current anchor positions: APPLE INC, GOLDMAN ACTIVEBETA US LC ETF, SCHWAB US LARGE-CAP ETF, MICROSOFT CORP, ALPHABET INC-CL C.
Over the last 9 quarters its long book ran on average 0.3pp per quarter behind the S&P 500, beating the index in 4 of 9 quarters. Signal value of individual moves is limited — treat changes as weak evidence.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+2.6%
Q2 2024
+5.8%
Q3 2024
+1.6%
Q4 2024
-3.0%
Q1 2025
+9.4%
Q2 2025
+6.6%
Q3 2025
+2.2%
Q4 2025
-3.7%
Q1 2026
+16.0%
Sector allocation
Technology 39%
Financials 15%
Consumer discretionary 12%
Industrials 10%
Healthcare 7%
Services media 7%
Other 3%
Consumer staples 2%
Long book by quarter
What does APPLETON PARTNERS own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| AAPL APPLE INC | Technology | 336.6K | $85.4M | 6.0% | -1.5% |
| MSFT MICROSOFT CORP | Technology | 119.4K | $44.2M | 3.1% | +1.7% |
| GOOG ALPHABET INC-CL C | Technology | 137.1K | $39.3M | 2.7% | -0.9% |
| AMZN AMAZON.COM INC | Consumer discretionary | 179.5K | $37.4M | 2.6% | -0.2% |
| JPM JPMORGAN CHASE & CO | Financials | 126.6K | $37.2M | 2.6% | -0.4% |
| AVGO BROADCOM INC | Technology | 118.7K | $36.7M | 2.6% | -0.8% |
| GEV GE VERNOVA INC | Industrials | 41.9K | $36.6M | 2.6% | -3.1% |
| MU MICRON TECHNOLOGY INC | Technology | 102.8K | $34.7M | 2.4% | -12.6% |
| MS MORGAN STANLEY | Financials | 150.2K | $24.7M | 1.7% | -0.8% |
| V VISA INC-CLASS A SHARES | Services media | 80.3K | $24.3M | 1.7% | 0.0% |
| META META PLATFORMS INC-CLASS A | Technology | 34.0K | $19.4M | 1.4% | +1.4% |
| NFLX NETFLIX INC | Services media | 191.2K | $18.4M | 1.3% | +12.1% |
| LLY ELI LILLY & CO | Healthcare | 19.1K | $17.6M | 1.2% | +5.3% |
| ICE INTERCONTINENTAL EXCHANGE IN | Financials | 99.6K | $15.7M | 1.1% | -1.1% |
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 32.1K | $15.4M | 1.1% | -3.5% |
| CW CURTISS-WRIGHT CORP | Industrials | 22.2K | $15.2M | 1.1% | -1.8% |
| NVDA NVIDIA CORP | Technology | 86.1K | $15.0M | 1.0% | -1.8% |
| GOOGL ALPHABET INC-CL A | Technology | 46.6K | $13.4M | 0.9% | -6.1% |
| QXO QXO INC | Consumer discretionary | 649.3K | $12.6M | 0.9% | +5.8% |
| HD HOME DEPOT INC | Consumer discretionary | 36.4K | $12.0M | 0.8% | -43.9% |
| GFS GLOBALFOUNDRIES INC | Technology | 268.7K | $12.0M | 0.8% | New |
| BX BLACKSTONE INC | Financials | 102.0K | $11.7M | 0.8% | +3.3% |
| JNJ JOHNSON & JOHNSON | Healthcare | 46.6K | $11.4M | 0.8% | -1.3% |
| UNH UNITEDHEALTH GROUP INC | Financials | 41.6K | $11.3M | 0.8% | -2.9% |
| SHW SHERWIN-WILLIAMS CO/THE | Consumer discretionary | 34.5K | $11.1M | 0.8% | 0.0% |
| DHR DANAHER CORP | Technology | 57.1K | $10.8M | 0.8% | +2.1% |
| CDNS CADENCE DESIGN SYS INC | Technology | 38.9K | $10.8M | 0.8% | +1.5% |
| BKNG BOOKING HOLDINGS INC | Industrials | 2.4K | $10.2M | 0.7% | +2.4% |
| KTOS KRATOS DEFENSE & SECURITY | Industrials | 144.4K | $10.2M | 0.7% | -2.6% |
| SYK STRYKER CORP | Healthcare | 30.6K | $10.1M | 0.7% | +0.3% |
| VMC VULCAN MATERIALS CO | Materials | 36.1K | $9.8M | 0.7% | -0.4% |
| SPGI S&P GLOBAL INC | Services media | 22.9K | $9.7M | 0.7% | New |
| EVR EVERCORE INC - A | Financials | 31.9K | $9.5M | 0.7% | +4.0% |
| RSG REPUBLIC SERVICES INC | Utilities | 43.4K | $9.5M | 0.7% | +0.4% |
| COST COSTCO WHOLESALE CORP | Consumer discretionary | 9.4K | $9.4M | 0.7% | -8.0% |
| SOLV SOLVENTUM CORP | Healthcare | 141.7K | $9.3M | 0.6% | +60.2% |
| MNST MONSTER BEVERAGE CORP | Consumer staples | 122.8K | $8.9M | 0.6% | +0.9% |
| DIS WALT DISNEY CO/THE | Services media | 92.2K | $8.9M | 0.6% | 0.0% |
| PG PROCTER & GAMBLE CO/THE | Other | 60.5K | $8.7M | 0.6% | -1.2% |
| VRSK VERISK ANALYTICS INC | Technology | 45.2K | $8.6M | 0.6% | -4.3% |
| WCN WASTE CONNECTIONS INC | Utilities | 51.9K | $8.4M | 0.6% | 0.0% |
| WMT WALMART INC | Consumer discretionary | 62.1K | $7.7M | 0.5% | -3.4% |
| ABBV ABBVIE INC | Healthcare | 34.9K | $7.6M | 0.5% | +2.2% |
| TJX TJX COMPANIES INC | Consumer discretionary | 44.7K | $7.1M | 0.5% | -2.4% |
| PEP PEPSICO INC | Consumer staples | 46.0K | $7.1M | 0.5% | -2.6% |
| SPOT SPOTIFY TECHNOLOGY SA | Communications | 14.2K | $6.9M | 0.5% | -0.9% |
| TMO THERMO FISHER SCIENTIFIC INC | Other | 13.7K | $6.7M | 0.5% | -8.2% |
| NOW SERVICENOW INC | Technology | 64.1K | $6.7M | 0.5% | +18.9% |
| ADSK AUTODESK INC | Technology | 27.8K | $6.7M | 0.5% | +1.2% |
| PANW PALO ALTO NETWORKS INC | Technology | 35.4K | $5.7M | 0.4% | -2.1% |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | Apr 28, 2026 | 262 | $1.43B | $K fixed canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Jan 9, 2026 | 263 | $1.52B | $K fixed canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Nov 5, 2025 | 256 | $1.49B | $K fixed canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Jul 22, 2025 | 251 | $1.41B | $K fixed canonical | SEC ↗ |
| Q1 2025 | 13F-HR | Apr 22, 2025 | 243 | $1.29B | $K fixed canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Jan 28, 2025 | 253 | $1.35B | $K fixed canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Oct 1, 2024 | 255 | $1.36B | $K fixed canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Jul 2, 2024 | 259 | $1.30B | $K fixed canonical | SEC ↗ |
| Q1 2024 | 13F-HR | Apr 1, 2024 | 273 | $1.29B | $K fixed canonical | SEC ↗ |
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