Baird Financial Group, Inc.
Long book
$64.01B
Q1 2026
Positions
1826
Top-10 weight
25%
concentration
Last quarter
+11.7%
SPY +14.8%
Turnover
13%
of book per quarter
Strategy in plain words
auto-generated from filingsBaird Financial Group, Inc. is a mechanically diversified allocator, running a $64.01B US long book across 1826 positions.
The portfolio is moderately concentrated (top 10 ≈ 25% of the book). Turnover is modest: positions are typically held for years. Current anchor positions: APPLE INC, MICROSOFT CORP, JPMORGAN CHASE & CO, ALPHABET INC-CL C, VANGUARD FTSE DEVELOPED ETF.
Over the last 9 quarters its long book ran on average 0.7pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+0.4%
Q2 2024
+7.1%
Q3 2024
+0.6%
Q4 2024
-1.3%
Q1 2025
+8.4%
Q2 2025
+7.5%
Q3 2025
+2.0%
Q4 2025
-2.4%
Q1 2026
+11.7%
Sector allocation
Technology 29%
Financials 17%
Consumer discretionary 16%
Industrials 15%
Healthcare 7%
Services media 6%
Utilities 2%
Energy 2%
Long book by quarter
What does Baird Financial own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| AAPL APPLE INC | Technology | 10.0M | $2.54B | 4.0% | +1.3% |
| MSFT MICROSOFT CORP | Technology | 5.8M | $2.14B | 3.3% | +2.3% |
| JPM JPMORGAN CHASE & CO | Financials | 6.7M | $1.97B | 3.1% | +1.7% |
| GOOG ALPHABET INC-CL C | Technology | 6.8M | $1.94B | 3.0% | +1.0% |
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 2.7M | $1.28B | 2.0% | +2.6% |
| GEV GE VERNOVA INC | Industrials | 1.4M | $1.20B | 1.9% | -13.6% |
| AMZN AMAZON.COM INC | Consumer discretionary | 5.5M | $1.14B | 1.8% | +27.3% |
| JNJ JOHNSON & JOHNSON | Healthcare | 4.5M | $1.11B | 1.7% | +3.5% |
| GE GENERAL ELECTRIC | Industrials | 3.5M | $987.6M | 1.5% | -2.4% |
| HD HOME DEPOT INC | Consumer discretionary | 2.9M | $958.9M | 1.5% | +3.8% |
| META META PLATFORMS INC-CLASS A | Technology | 1.7M | $954.3M | 1.5% | +4.4% |
| NVDA NVIDIA CORP | Technology | 4.9M | $853.2M | 1.3% | +1.8% |
| PGR PROGRESSIVE CORP | Financials | 4.1M | $820.6M | 1.3% | +6.8% |
| SCHW SCHWAB (CHARLES) CORP | Financials | 8.4M | $793.7M | 1.2% | +5.9% |
| PH PARKER HANNIFIN CORP | Industrials | 875.4K | $783.6M | 1.2% | -9.2% |
| FAST FASTENAL CO | Consumer discretionary | 15.4M | $713.5M | 1.1% | +3.6% |
| TJX TJX COMPANIES INC | Consumer discretionary | 4.4M | $696.0M | 1.1% | +5.2% |
| TEL TE CONNECTIVITY PLC | Consumer discretionary | 3.1M | $654.0M | 1.0% | +5.2% |
| ORLY O'REILLY AUTOMOTIVE INC | Consumer discretionary | 6.8M | $631.6M | 1.0% | +3.9% |
| COST COSTCO WHOLESALE CORP | Consumer discretionary | 615.1K | $613.0M | 1.0% | +2.8% |
| AVGO BROADCOM INC | Technology | 1.9M | $596.4M | 0.9% | +1.9% |
| GOOGL ALPHABET INC-CL A | Technology | 1.9M | $557.9M | 0.9% | -0.2% |
| UNP UNION PACIFIC CORP | Industrials | 2.1M | $503.8M | 0.8% | +4.2% |
| DIS WALT DISNEY CO/THE | Services media | 5.0M | $479.6M | 0.7% | +4.7% |
| WFC WELLS FARGO & CO | Financials | 6.0M | $476.3M | 0.7% | +7.7% |
| ABBV ABBVIE INC | Healthcare | 2.0M | $424.1M | 0.7% | -1.2% |
| DHR DANAHER CORP | Technology | 2.1M | $403.1M | 0.6% | +4.6% |
| UBER UBER TECHNOLOGIES INC | Services media | 5.5M | $398.2M | 0.6% | +589.3% |
| OMC OMNICOM GROUP | Services media | 4.7M | $354.7M | 0.6% | +8.2% |
| CVX CHEVRON CORP | Energy | 1.7M | $347.4M | 0.5% | +6.8% |
| V VISA INC-CLASS A SHARES | Services media | 1.1M | $334.7M | 0.5% | +0.1% |
| BAC BANK OF AMERICA CORP | Financials | 6.8M | $333.1M | 0.5% | +2.4% |
| EXPD EXPEDITORS INTL WASH INC | Industrials | 2.2M | $312.5M | 0.5% | +4.6% |
| WMT WALMART INC | Consumer discretionary | 2.3M | $284.7M | 0.4% | -6.0% |
| MA MASTERCARD INC - A | Services media | 530.6K | $265.1M | 0.4% | -0.9% |
| LLY ELI LILLY & CO | Healthcare | 283.5K | $260.7M | 0.4% | +2.7% |
| XOM EXXON MOBIL CORP | Energy | 1.4M | $230.1M | 0.4% | -1.7% |
| PG PROCTER & GAMBLE CO/THE | Other | 1.5M | $223.4M | 0.3% | -0.8% |
| CAT CATERPILLAR INC | Industrials | 306.9K | $217.4M | 0.3% | -4.6% |
| CSCO CISCO SYSTEMS INC | Technology | 2.7M | $208.6M | 0.3% | -4.1% |
| MCD MCDONALD'S CORP | Consumer discretionary | 598.1K | $185.9M | 0.3% | +3.7% |
| ABT ABBOTT LABORATORIES | Healthcare | 1.7M | $178.0M | 0.3% | -13.1% |
| ETN EATON CORP PLC | Industrials | 467.2K | $167.1M | 0.3% | +24.8% |
| ASML ASML HOLDING NV-NY REG SHS | Industrials | 122.8K | $162.2M | 0.3% | -13.0% |
| PEP PEPSICO INC | Consumer staples | 1.0M | $158.9M | 0.2% | +8.6% |
| BLK BLACKROCK INC | Financials | 163.6K | $157.3M | 0.2% | -7.9% |
| APH AMPHENOL CORP-CL A | Technology | 1.2M | $150.0M | 0.2% | +2.0% |
| ADI ANALOG DEVICES INC | Technology | 443.9K | $141.2M | 0.2% | -4.9% |
| MRK MERCK & CO. INC. | Healthcare | 1.2M | $139.9M | 0.2% | -10.3% |
| RTX RTX CORP | Industrials | 719.8K | $138.8M | 0.2% | -1.8% |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | May 14, 2026 | 3212 | $64.01B | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Feb 13, 2026 | 3138 | $64.15B | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Nov 13, 2025 | 3144 | $62.18B | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Aug 13, 2025 | 3057 | $57.03B | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | May 15, 2025 | 2973 | $51.94B | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Feb 14, 2025 | 3237 | $52.29B | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Nov 14, 2024 | 2504 | $51.49B | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Aug 14, 2024 | 2930 | $48.21B | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | May 14, 2024 | 2873 | $47.69B | canonical | SEC ↗ |
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