BOYAR ASSET MANAGEMENT INC.

Fundamental diversified ★Signal CIK 1218254
League rank
#367
in Fundamental diversified · #1948 overall
Long book
$175.7M
Q1 2026
Positions
78
Top-10 weight
48%
concentration
Last quarter
+14.2%
SPY +14.8%
Turnover
13%
of book per quarter

Strategy in plain words

auto-generated from filings

BOYAR ASSET MANAGEMENT INC. is a diversified fundamental manager, running a $175.7M US long book across 78 positions.

The portfolio is moderately concentrated (top 10 ≈ 48% of the book). Turnover is modest: positions are typically held for years. Current anchor positions: MICROSOFT CORP, JPMORGAN CHASE & CO, AMERIPRISE FINANCIAL INC, HOME DEPOT INC, MADISON SQUARE GARDEN SPORTS.

Over the last 9 quarters its long book ran on average 1.1pp per quarter behind the S&P 500, beating the index in 4 of 9 quarters. We rate its filings as signal-bearing: position changes reflect genuine views.

Implied long-book return vs S&P 500

methodology: positions priced quarterly, no shorts/options
Fund long book S&P 500
Q1 2024
-3.4%
Q2 2024
+6.7%
Q3 2024
+0.1%
Q4 2024
-1.9%
Q1 2025
+10.8%
Q2 2025
+5.7%
Q3 2025
+1.6%
Q4 2025
-3.4%
Q1 2026
+14.2%

Sector allocation

Financials
26%
Services media
22%
Technology
19%
Healthcare
10%
Consumer discretionary
8%
Other
5%
Industrials
4%
Communications
3%

Long book by quarter

$153.3M
Q1 2024
$145.8M
Q2 2024
$155.3M
Q3 2024
$151.6M
Q4 2024
$137.9M
Q1 2025
$152.8M
Q2 2025
$158.0M
Q3 2025
$157.7M
Q4 2025
$175.7M
Q1 2026

What does BOYAR ASSET own?

Q1 2026 13F
CompanySectorSharesValue% of bookChange
MSFT MICROSOFT CORPTechnology41.4K$15.3M8.7%+1.7%
JPM JPMORGAN CHASE & COFinancials46.9K$13.8M7.9%+0.6%
AMP AMERIPRISE FINANCIAL INCFinancials19.7K$8.8M5.0%+3.3%
HD HOME DEPOT INCConsumer discretionary25.5K$8.4M4.8%+3.8%
MSGS MADISON SQUARE GARDEN SPORTSServices media25.1K$8.1M4.6%+20.0%
BAC BANK OF AMERICA CORPFinancials161.3K$7.9M4.5%+13.1%
UBER UBER TECHNOLOGIES INCServices media107.5K$7.7M4.4%+21.8%
BNY BANK OF NEW YORK MELLON CORPFinancials47.6K$5.6M3.2%-1.8%
CSCO CISCO SYSTEMS INCTechnology63.1K$4.9M2.8%+17.6%
GOOGL ALPHABET INC-CL ATechnology15.9K$4.6M2.6%+40.7%
SPHR SPHERE ENTERTAINMENT COServices media37.1K$4.4M2.5%+8.8%
MSGE MADISON SQUARE GARDEN ENTERTServices media68.3K$4.0M2.3%+37.5%
JNJ JOHNSON & JOHNSONHealthcare16.3K$4.0M2.3%-0.6%
MDT MEDTRONIC PLCHealthcare44.8K$3.9M2.2%+623.9%
BATRK ATLANTA BRAVES HOLDINGS IN-CServices media78.1K$3.3M1.9%+54.9%
CMCSA COMCAST CORP-CLASS ACommunications102.6K$2.9M1.7%+22.8%
DIS WALT DISNEY CO/THEServices media29.6K$2.9M1.6%-1.1%
PFE PFIZER INCHealthcare99.2K$2.8M1.6%+9.1%
MAR MARRIOTT INTERNATIONAL -CL AServices media8.1K$2.7M1.5%Held
MDLZ MONDELEZ INTERNATIONAL INC-AConsumer staples44.8K$2.6M1.5%-0.2%
SMG SCOTTS MIRACLE-GRO COOther40.2K$2.4M1.4%+39.7%
MWA MUELLER WATER PRODUCTS INC-AIndustrials82.3K$2.3M1.3%+40.5%
MKL MARKEL GROUP INCFinancials1.2K$2.2M1.3%+62.1%
CALY CALLAWAY GOLF COMPANYOther151.2K$2.1M1.2%+39.4%
BRK/B BERKSHIRE HATHAWAY INC-CL BFinancials4.3K$2.0M1.2%+131.9%
SSNC SS&C TECHNOLOGIES HOLDINGSTechnology26.0K$1.8M1.0%+37.9%
C CITIGROUP INCFinancials14.7K$1.7M1.0%-6.8%
MCD MCDONALD'S CORPConsumer discretionary5.1K$1.6M0.9%-3.2%
GPN GLOBAL PAYMENTS INCServices media23.6K$1.6M0.9%+96.8%
KO COCA-COLA CO/THEConsumer staples19.6K$1.5M0.8%-3.0%
UPS UNITED PARCEL SERVICE-CL BIndustrials14.9K$1.5M0.8%-0.4%
CRM SALESFORCE INCTechnology7.7K$1.4M0.8%New
SYY SYSCO CORPConsumer discretionary19.6K$1.4M0.8%-2.5%
MRK MERCK & CO. INC.Healthcare11.0K$1.3M0.8%+81.3%
CB CHUBB LTDFinancials4.1K$1.3M0.8%+81.1%
AXP AMERICAN EXPRESS COFinancials4.3K$1.3M0.7%-0.2%
HHH HOWARD HUGHES HOLDINGS INCReal estate20.1K$1.3M0.7%+91.8%
WM WASTE MANAGEMENT INCUtilities5.5K$1.3M0.7%-7.2%
KVUE KENVUE INCOther71.6K$1.2M0.7%-4.9%
GD GENERAL DYNAMICS CORPIndustrials3.3K$1.1M0.7%+166.1%
BR BROADRIDGE FINANCIAL SOLUTIOServices media7.1K$1.1M0.7%Held
CVS CVS HEALTH CORPHealthcare15.8K$1.1M0.6%-8.2%
PPLI PEOPLE INCTechnology28.2K$1.1M0.6%+117.0%
COO COOPER COS INC/THEHealthcare15.7K$1.1M0.6%+95.1%
GOLF ACUSHNET HOLDINGS CORPOther10.9K$1.0M0.6%-5.4%
BMY BRISTOL-MYERS SQUIBB COHealthcare16.5K$1.0M0.6%-0.2%
QSR RESTAURANT BRANDS INTERNConsumer discretionary13.2K$973K0.6%New
TGT TARGET CORPConsumer discretionary7.6K$924K0.5%-1.9%
LH LABCORP HOLDINGS INCHealthcare3.4K$910K0.5%-7.7%
NWSA NEWS CORP - CLASS AOther36.5K$909K0.5%+136.6%

13F filing history

PeriodFormFiledEntriesReported valueFlagsSource
Q1 202613F-HRMay 8, 202678$175.7M canonicalSEC ↗
Q4 202513F-HRFeb 13, 202675$157.7M canonicalSEC ↗
Q3 202513F-HRNov 18, 202577$158.0M canonicalSEC ↗
Q2 202513F-HRJul 21, 202579$152.8M canonicalSEC ↗
Q1 202513F-HRApr 23, 202577$137.9M canonicalSEC ↗
Q4 202413F-HRFeb 14, 202578$151.6M canonicalSEC ↗
Q3 202413F-HRNov 22, 202479$155.3M canonicalSEC ↗
Q2 202413F-HRAug 5, 202478$145.8M canonicalSEC ↗
Q1 202413F-HRMay 6, 202481$153.3M canonicalSEC ↗