Creative Planning
Long book
$147.42B
Q1 2026
Positions
4074
Top-10 weight
42%
concentration
Last quarter
+11.3%
SPY +14.8%
Turnover
11%
of book per quarter
Strategy in plain words
auto-generated from filingsCreative Planning is a wealth-management firm allocating client money, running a $147.42B US long book across 4074 positions.
The portfolio is moderately concentrated (top 10 ≈ 42% of the book). Turnover is modest: positions are typically held for years. Current anchor positions: ISHARES CORE S&P 500 ETF, VANGUARD TOTAL BOND MARKET, VANGUARD FTSE DEVELOPED ETF, STE STR SPDR PT DW EU ETF, SS SPDR P S&P 400 MIDCAP ETF.
Over the last 9 quarters its long book ran on average 0.7pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+1.7%
Q2 2024
+6.7%
Q3 2024
-1.1%
Q4 2024
-1.1%
Q1 2025
+8.3%
Q2 2025
+6.8%
Q3 2025
+2.5%
Q4 2025
-0.8%
Q1 2026
+11.3%
Sector allocation
Technology 39%
Financials 14%
Industrials 11%
Consumer discretionary 9%
Healthcare 8%
Services media 4%
Energy 4%
Other 4%
Long book by quarter
What does Creative Planning own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| AAPL APPLE INC | Technology | 12.1M | $3.08B | 2.1% | +7.2% |
| NVDA NVIDIA CORP | Technology | 13.5M | $2.36B | 1.6% | +7.9% |
| MSFT MICROSOFT CORP | Technology | 3.9M | $1.43B | 1.0% | +10.0% |
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 2.8M | $1.36B | 0.9% | -0.6% |
| AMZN AMAZON.COM INC | Consumer discretionary | 4.3M | $898.5M | 0.6% | +6.1% |
| GOOGL ALPHABET INC-CL A | Technology | 3.0M | $848.7M | 0.6% | +8.8% |
| AVGO BROADCOM INC | Technology | 1.8M | $557.7M | 0.4% | +5.9% |
| META META PLATFORMS INC-CLASS A | Technology | 947.7K | $542.2M | 0.4% | +6.5% |
| GOOG ALPHABET INC-CL C | Technology | 1.8M | $523.3M | 0.4% | +2.8% |
| JPM JPMORGAN CHASE & CO | Financials | 1.5M | $454.0M | 0.3% | +2.9% |
| TSLA TESLA INC | Industrials | 1.1M | $392.1M | 0.3% | +6.7% |
| LLY ELI LILLY & CO | Healthcare | 420.6K | $386.9M | 0.3% | +9.9% |
| XOM EXXON MOBIL CORP | Energy | 2.2M | $379.2M | 0.3% | +10.4% |
| JNJ JOHNSON & JOHNSON | Healthcare | 1.3M | $327.9M | 0.2% | +7.6% |
| WMT WALMART INC | Consumer discretionary | 2.6M | $317.1M | 0.2% | +5.1% |
| COST COSTCO WHOLESALE CORP | Consumer discretionary | 301.2K | $300.2M | 0.2% | +13.2% |
| CAT CATERPILLAR INC | Industrials | 365.8K | $259.1M | 0.2% | +2.7% |
| V VISA INC-CLASS A SHARES | Services media | 811.7K | $245.3M | 0.2% | +5.9% |
| PG PROCTER & GAMBLE CO/THE | Other | 1.7M | $244.7M | 0.2% | +9.8% |
| ABBV ABBVIE INC | Healthcare | 1.1M | $240.0M | 0.2% | +5.7% |
| AMAT APPLIED MATERIALS INC | Technology | 634.6K | $216.9M | 0.1% | +4.7% |
| HD HOME DEPOT INC | Consumer discretionary | 621.0K | $204.3M | 0.1% | +5.7% |
| CVX CHEVRON CORP | Energy | 900.5K | $186.3M | 0.1% | +22.8% |
| BAC BANK OF AMERICA CORP | Financials | 3.7M | $178.6M | 0.1% | -1.0% |
| KO COCA-COLA CO/THE | Consumer staples | 2.3M | $176.6M | 0.1% | +10.7% |
| NFLX NETFLIX INC | Services media | 1.7M | $162.3M | 0.1% | +4.6% |
| BRK/A BERKSHIRE HATHAWAY INC-CL A | Financials | 225 | $161.5M | 0.1% | +2.3% |
| MRK MERCK & CO. INC. | Healthcare | 1.3M | $157.4M | 0.1% | +4.9% |
| ORCL ORACLE CORP | Technology | 1.1M | $156.8M | 0.1% | -2.0% |
| LRCX LAM RESEARCH CORP | Industrials | 714.5K | $152.7M | 0.1% | +6.3% |
| AMD ADVANCED MICRO DEVICES | Technology | 731.2K | $148.8M | 0.1% | +8.9% |
| CSCO CISCO SYSTEMS INC | Technology | 1.9M | $148.0M | 0.1% | +16.2% |
| MA MASTERCARD INC - A | Services media | 282.3K | $141.0M | 0.1% | +5.6% |
| MCD MCDONALD'S CORP | Consumer discretionary | 445.8K | $138.6M | 0.1% | +12.4% |
| PEP PEPSICO INC | Consumer staples | 885.8K | $137.6M | 0.1% | +9.6% |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | May 12, 2026 | 4753 | $147.42B | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Feb 17, 2026 | 4596 | $139.71B | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Nov 14, 2025 | 6684 | $130.88B | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Aug 8, 2025 | 6216 | $117.10B | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | May 15, 2025 | 4091 | $106.35B | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Feb 14, 2025 | 5816 | $102.83B | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Oct 11, 2024 | 5488 | $101.00B | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Aug 15, 2024 | 22626 | $93.67B | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | May 13, 2024 | 4679 | $90.22B | canonical | SEC ↗ |
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