Elser Financial Planning, Inc
Long book
$2.06B
Q1 2026
Positions
132
Top-10 weight
86%
concentration
Last quarter
+12.1%
SPY +14.8%
Turnover
50%
of book per quarter
Strategy in plain words
auto-generated from filingsElser Financial Planning, Inc is an institutional manager, specialised in financials (95% of the long book), running a $2.06B US long book across 132 positions.
The portfolio is extremely concentrated — the top 10 positions are almost the whole book. The portfolio is actively managed, with meaningful quarterly turnover. Current anchor positions: MERCHANTS BANCORP/IN, DIMENSIONAL CORE FIXED INC, DIMENSIONAL US CORE EQUITY M, DIMENSIONAL INTERNATIONAL CO, DIMENSIONAL US EQ MKT ETF.
Over the last 8 quarters its long book ran on average 0.8pp per quarter behind the S&P 500, beating the index in 4 of 8 quarters. Signal value of individual moves is limited — treat changes as weak evidence.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q2 2024
+6.2%
Q3 2024
-3.6%
Q4 2024
+0.9%
Q1 2025
+3.1%
Q2 2025
+5.1%
Q3 2025
+9.7%
Q4 2025
-3.9%
Q1 2026
+12.1%
Sector allocation
Financials 95%
Healthcare 2%
Technology 1%
Consumer discretionary 1%
Industrials 0%
Consumer staples 0%
Other 0%
Energy 0%
Long book by quarter
What does Elser Financial own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| MBIN MERCHANTS BANCORP/IN | Financials | 27.0M | $1.18B | 57.2% | New |
| LLY ELI LILLY & CO | Healthcare | 25.8K | $24.3M | 1.2% | -1.5% |
| AAPL APPLE INC | Technology | 27.6K | $7.0M | 0.3% | +1.1% |
| COST COSTCO WHOLESALE CORP | Consumer discretionary | 2.4K | $2.4M | 0.1% | New |
| JPM JPMORGAN CHASE & CO | Financials | 8.0K | $2.3M | 0.1% | New |
| MSFT MICROSOFT CORP | Technology | 6.0K | $2.2M | 0.1% | -1.3% |
| JNJ JOHNSON & JOHNSON | Healthcare | 8.5K | $2.1M | 0.1% | 0.0% |
| BRO BROWN & BROWN INC | Financials | 29.5K | $1.9M | 0.1% | -0.1% |
| NVDA NVIDIA CORP | Technology | 11.0K | $1.9M | 0.1% | New |
| AN AUTONATION INC | Consumer discretionary | 8.2K | $1.7M | 0.1% | New |
| UNP UNION PACIFIC CORP | Industrials | 6.9K | $1.7M | 0.1% | +0.2% |
| GOOGL ALPHABET INC-CL A | Technology | 4.6K | $1.3M | 0.1% | New |
| KO COCA-COLA CO/THE | Consumer staples | 16.0K | $1.2M | 0.1% | -1.0% |
| CAT CATERPILLAR INC | Industrials | 1.3K | $920K | 0.0% | Held |
| CVX CHEVRON CORP | Energy | 4.4K | $883K | 0.0% | 0.0% |
| FORA FORIAN INC | — | 403.0K | $834K | 0.0% | New |
| PG PROCTER & GAMBLE CO/THE | Other | 4.8K | $688K | 0.0% | +0.3% |
| WMT WALMART INC | Consumer discretionary | 5.4K | $679K | 0.0% | Held |
| NSC NORFOLK SOUTHERN CORP | Industrials | 2.4K | $674K | 0.0% | -0.1% |
| ORCL ORACLE CORP | Technology | 4.5K | $645K | 0.0% | New |
| WPM WHEATON PRECIOUS METALS CORP | Materials | 4.7K | $639K | 0.0% | New |
| APO APOLLO GLOBAL MANAGEMENT INC | Financials | 4.9K | $617K | 0.0% | New |
| META META PLATFORMS INC-CLASS A | Technology | 1.1K | $603K | 0.0% | New |
| ABBV ABBVIE INC | Healthcare | 2.6K | $555K | 0.0% | New |
| TT TRANE TECHNOLOGIES PLC | Technology | 1.3K | $549K | 0.0% | New |
| XOM EXXON MOBIL CORP | Energy | 3.3K | $542K | 0.0% | New |
| PEP PEPSICO INC | Consumer staples | 3.4K | $523K | 0.0% | -2.9% |
| ALLE ALLEGION PLC | Services media | 2.4K | $502K | 0.0% | New |
| CSX CSX CORP | Industrials | 11.4K | $465K | 0.0% | -0.4% |
| T AT&T INC | Communications | 16.5K | $464K | 0.0% | New |
| LOW LOWE'S COS INC | Consumer discretionary | 1.8K | $413K | 0.0% | -0.3% |
| SYK STRYKER CORP | Healthcare | 1.2K | $408K | 0.0% | -0.6% |
| MRK MERCK & CO. INC. | Healthcare | 3.3K | $399K | 0.0% | New |
| CL COLGATE-PALMOLIVE CO | Other | 4.6K | $393K | 0.0% | +0.1% |
| CSCO CISCO SYSTEMS INC | Technology | 5.0K | $387K | 0.0% | New |
| NEE NEXTERA ENERGY INC | Utilities | 4.0K | $377K | 0.0% | New |
| MU MICRON TECHNOLOGY INC | Technology | 1.0K | $356K | 0.0% | +0.4% |
| GEV GE VERNOVA INC | Industrials | 375 | $336K | 0.0% | New |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | Apr 16, 2026 | 132 | $2.06B | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Jan 15, 2026 | 80 | $138.3M | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Oct 24, 2025 | 69 | $83.0M | canonical | SEC ↗ |
| Q2 2025 | 13F-HR/ARESTATEMENT | Jul 22, 2025 | 68 | $80.2M | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Jul 17, 2025 | 127 | $1.67B | SEC ↗ | |
| Q1 2025 | 13F-HR | Apr 22, 2025 | 66 | $72.2M | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Jan 29, 2025 | 110 | $1.67B | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Oct 17, 2024 | 62 | $68.9M | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Jul 23, 2024 | 98 | $598.6M | canonical | SEC ↗ |