Game Plan Financial Advisors, LLC

Other Low signal CIK 1802952
League rank
#424
in Other · #1595 overall
Long book
$214.7M
Q1 2026
Positions
327
Top-10 weight
46%
concentration
Last quarter
+15.0%
SPY +14.8%
Turnover
23%
of book per quarter

Strategy in plain words

auto-generated from filings

Game Plan Financial Advisors, LLC is an institutional manager, running a $214.7M US long book across 327 positions.

The portfolio is moderately concentrated (top 10 ≈ 46% of the book). Turnover is modest: positions are typically held for years. Current anchor positions: ALPHABET INC-CL C, NVIDIA CORP, APPLE INC, SCHWA PRIME ADV MONEY FD-INV, AMAZON.COM INC.

Over the last 9 quarters its long book ran on average 0.3pp per quarter behind the S&P 500, beating the index in 4 of 9 quarters. Signal value of individual moves is limited — treat changes as weak evidence.

Implied long-book return vs S&P 500

methodology: positions priced quarterly, no shorts/options
Fund long book S&P 500
Q1 2024
+3.4%
Q2 2024
+5.0%
Q3 2024
+4.0%
Q4 2024
-7.4%
Q1 2025
+13.1%
Q2 2025
+8.4%
Q3 2025
+1.0%
Q4 2025
-4.5%
Q1 2026
+15.0%

Sector allocation

Technology
44%
Financials
22%
Consumer discretionary
13%
Industrials
11%
Other
3%
Communications
2%
Services media
2%
Healthcare
2%

Long book by quarter

$173.6M
Q1 2024
$181.3M
Q2 2024
$187.5M
Q3 2024
$188.9M
Q4 2024
$177.5M
Q1 2025
$228.8M
Q2 2025
$218.6M
Q3 2025
$229.4M
Q4 2025
$214.7M
Q1 2026

What does Game Plan own?

Q1 2026 13F
CompanySectorSharesValue% of bookChange
GOOG ALPHABET INC-CL CTechnology51.8K$14.9M6.9%-3.8%
NVDA NVIDIA CORPTechnology74.9K$13.1M6.1%+2.4%
AAPL APPLE INCTechnology51.1K$13.0M6.0%+0.2%
AMZN AMAZON.COM INCConsumer discretionary45.4K$9.5M4.4%-0.8%
BRK/B BERKSHIRE HATHAWAY INC-CL BFinancials17.0K$8.2M3.8%+13.2%
ETN EATON CORP PLCIndustrials22.4K$8.0M3.7%+12.9%
GS GOLDMAN SACHS GROUP INCFinancials7.7K$6.5M3.0%+3.3%
JPM JPMORGAN CHASE & COFinancials17.2K$5.1M2.4%-0.6%
RPM RPM INTERNATIONAL INCOther38.5K$3.8M1.8%0.0%
COST COSTCO WHOLESALE CORPConsumer discretionary3.8K$3.8M1.8%+61.8%
AXP AMERICAN EXPRESS COFinancials11.4K$3.4M1.6%-0.1%
T AT&T INCCommunications93.3K$2.7M1.3%+60.4%
MSFT MICROSOFT CORPTechnology5.7K$2.1M1.0%-68.3%
HON HONEYWELL INTERNATIONAL INCIndustrials8.9K$2.0M0.9%+37.5%
QCOM QUALCOMM INCTechnology11.7K$1.5M0.7%-1.7%
BRK/A BERKSHIRE HATHAWAY INC-CL AFinancials2$1.4M0.7%Held
PLTR PALANTIR TECHNOLOGIES INC-ATechnology9.5K$1.4M0.6%-10.8%
CSCO CISCO SYSTEMS INCTechnology17.3K$1.3M0.6%+771.4%
V VISA INC-CLASS A SHARESServices media4.4K$1.3M0.6%-14.6%
RH RHConsumer discretionary8.6K$1.2M0.6%-0.6%
AVGO BROADCOM INCTechnology3.8K$1.2M0.6%-16.8%
ORCL ORACLE CORPTechnology8.0K$1.2M0.5%-8.1%
NFLX NETFLIX INCServices media7.3K$699K0.3%+28.8%
PM PHILIP MORRIS INTERNATIONALConsumer staples4.2K$689K0.3%-1.2%
RACE FERRARI NVIndustrials2.0K$677K0.3%Held
LLY ELI LILLY & COHealthcare727$669K0.3%Held
GOOGL ALPHABET INC-CL ATechnology2.2K$636K0.3%-4.1%
TSLA TESLA INCIndustrials1.6K$584K0.3%+15.1%
AMD ADVANCED MICRO DEVICESTechnology2.9K$582K0.3%+0.3%
WMT WALMART INCConsumer discretionary4.6K$573K0.3%-17.8%
ABBV ABBVIE INCHealthcare1.9K$423K0.2%-3.2%
HSY HERSHEY CO/THEConsumer staples2.0K$416K0.2%New
GLW CORNING INCIndustrials2.2K$299K0.1%+4788.9%
MS MORGAN STANLEYFinancials1.6K$263K0.1%Held
CB CHUBB LTDFinancials674$220K0.1%New
WRBY WARBY PARKER INC-CLASS AHealthcare9.5K$200K0.1%+27.3%
ABT ABBOTT LABORATORIESHealthcare1.9K$199K0.1%Held
GEV GE VERNOVA INCIndustrials220$192K0.1%+19.6%
GE GENERAL ELECTRICIndustrials638$181K0.1%+13.3%
BAC BANK OF AMERICA CORPFinancials3.4K$166K0.1%+0.1%
DFH DREAM FINDERS HOMES INC - AIndustrials9.0K$125K0.1%Held
JNJ JOHNSON & JOHNSONHealthcare500$122K0.1%Held
PEP PEPSICO INCConsumer staples785$122K0.1%+53.9%
LOW LOWE'S COS INCConsumer discretionary500$118K0.1%Held
FITB FIFTH THIRD BANCORPFinancials2.4K$112K0.1%Held
MCD MCDONALD'S CORPConsumer discretionary350$109K0.1%Held
QRVO QORVO INCTechnology1.3K$103K0.0%Held
HD HOME DEPOT INCConsumer discretionary280$92K0.0%New

13F filing history

PeriodFormFiledEntriesReported valueFlagsSource
Q1 202613F-HRApr 23, 2026348$222.2M canonicalSEC ↗
Q4 202513F-HRJan 14, 2026368$248.7M canonicalSEC ↗
Q3 202513F-HROct 29, 2025355$241.4M canonicalSEC ↗
Q2 202513F-HRJul 24, 2025365$228.9M canonicalSEC ↗
Q1 202513F-HRMay 19, 2025372$206.0M canonicalSEC ↗
Q4 202413F-HRJan 30, 2025389$210.9M canonicalSEC ↗
Q3 202413F-HROct 15, 2024398$206.7M canonicalSEC ↗
Q2 202413F-HRAug 1, 2024390$202.9M canonicalSEC ↗
Q1 202413F-HRApr 12, 2024445$197.6M canonicalSEC ↗