HARBOR INVESTMENT ADVISORY, LLC
Long book
$1.27B
Q1 2026
Positions
1227
Top-10 weight
38%
concentration
Last quarter
+12.4%
SPY +14.8%
Turnover
21%
of book per quarter
Strategy in plain words
auto-generated from filingsHARBOR INVESTMENT ADVISORY, LLC is a mechanically diversified allocator, running a $1.27B US long book across 1227 positions.
The portfolio is moderately concentrated (top 10 ≈ 38% of the book). Turnover is modest: positions are typically held for years. Current anchor positions: MARRIOTT INTERNATIONAL -CL A, APPLE INC, ALPHABET INC-CL A, AMAZON.COM INC, MICROSOFT CORP.
Over the last 9 quarters its long book ran on average 0.4pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+2.2%
Q2 2024
+5.6%
Q3 2024
+3.7%
Q4 2024
-5.0%
Q1 2025
+8.1%
Q2 2025
+6.5%
Q3 2025
+5.4%
Q4 2025
-2.3%
Q1 2026
+12.4%
Sector allocation
Technology 31%
Services media 26%
Financials 12%
Consumer discretionary 11%
Healthcare 6%
Industrials 6%
Energy 2%
Materials 2%
Long book by quarter
What does HARBOR INVESTMENT own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| MAR MARRIOTT INTERNATIONAL -CL A | Services media | 533.9K | $174.6M | 13.8% | -5.7% |
| AAPL APPLE INC | Technology | 322.5K | $81.8M | 6.5% | -10.4% |
| GOOGL ALPHABET INC-CL A | Technology | 171.3K | $49.3M | 3.9% | -5.0% |
| AMZN AMAZON.COM INC | Consumer discretionary | 230.9K | $48.1M | 3.8% | -25.4% |
| MSFT MICROSOFT CORP | Technology | 95.0K | $35.2M | 2.8% | -37.5% |
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 64.2K | $30.8M | 2.4% | -72.9% |
| GOOG ALPHABET INC-CL C | Technology | 64.5K | $18.5M | 1.5% | -18.3% |
| JPM JPMORGAN CHASE & CO | Financials | 55.8K | $16.4M | 1.3% | -19.4% |
| MA MASTERCARD INC - A | Services media | 27.3K | $13.6M | 1.1% | -1.6% |
| NVDA NVIDIA CORP | Technology | 77.0K | $13.4M | 1.1% | -10.0% |
| V VISA INC-CLASS A SHARES | Services media | 40.1K | $12.1M | 1.0% | -2.7% |
| JNJ JOHNSON & JOHNSON | Healthcare | 40.8K | $10.0M | 0.8% | -3.3% |
| LLY ELI LILLY & CO | Healthcare | 9.9K | $9.1M | 0.7% | -1.7% |
| AVGO BROADCOM INC | Technology | 26.4K | $8.2M | 0.6% | -8.3% |
| AMGN AMGEN INC | Healthcare | 22.9K | $8.1M | 0.6% | -2.5% |
| META META PLATFORMS INC-CLASS A | Technology | 13.8K | $7.9M | 0.6% | -6.5% |
| BLK BLACKROCK INC | Financials | 7.3K | $7.0M | 0.6% | -1.7% |
| WMT WALMART INC | Consumer discretionary | 55.5K | $6.9M | 0.5% | -4.5% |
| XOM EXXON MOBIL CORP | Energy | 39.3K | $6.7M | 0.5% | -0.8% |
| COST COSTCO WHOLESALE CORP | Consumer discretionary | 6.7K | $6.7M | 0.5% | -3.9% |
| BAC BANK OF AMERICA CORP | Financials | 121.0K | $5.9M | 0.5% | +9.7% |
| GEV GE VERNOVA INC | Industrials | 6.0K | $5.2M | 0.4% | -0.4% |
| TSLA TESLA INC | Industrials | 13.4K | $5.0M | 0.4% | -0.3% |
| GS GOLDMAN SACHS GROUP INC | Financials | 5.9K | $5.0M | 0.4% | +29.0% |
| ABBV ABBVIE INC | Healthcare | 20.1K | $4.4M | 0.3% | -9.2% |
| UNH UNITEDHEALTH GROUP INC | Financials | 15.8K | $4.3M | 0.3% | -23.3% |
| HD HOME DEPOT INC | Consumer discretionary | 12.1K | $4.0M | 0.3% | -13.9% |
| CRWD CROWDSTRIKE HOLDINGS INC - A | Technology | 10.2K | $4.0M | 0.3% | -5.0% |
| SBUX STARBUCKS CORP | Consumer discretionary | 44.1K | $3.9M | 0.3% | -2.2% |
| AEM AGNICO EAGLE MINES LTD | Materials | 19.2K | $3.9M | 0.3% | +7.2% |
| PG PROCTER & GAMBLE CO/THE | Other | 26.8K | $3.9M | 0.3% | +2.8% |
| CVX CHEVRON CORP | Energy | 17.6K | $3.7M | 0.3% | -3.0% |
| MKL MARKEL GROUP INC | Financials | 1.9K | $3.6M | 0.3% | +2.4% |
| HON HONEYWELL INTERNATIONAL INC | Industrials | 15.0K | $3.4M | 0.3% | -1.5% |
| CCJ CAMECO CORP | Materials | 29.0K | $3.1M | 0.2% | -4.8% |
| TJX TJX COMPANIES INC | Consumer discretionary | 18.6K | $3.0M | 0.2% | -0.9% |
| AGI ALAMOS GOLD INC-CLASS A | Materials | 65.3K | $2.9M | 0.2% | -0.5% |
| GE GENERAL ELECTRIC | Industrials | 10.1K | $2.9M | 0.2% | -1.1% |
| RTX RTX CORP | Industrials | 14.8K | $2.9M | 0.2% | -9.4% |
| ABT ABBOTT LABORATORIES | Healthcare | 25.8K | $2.6M | 0.2% | -2.4% |
| CEG CONSTELLATION ENERGY | Utilities | 9.4K | $2.6M | 0.2% | +1.3% |
| CSCO CISCO SYSTEMS INC | Technology | 33.3K | $2.6M | 0.2% | +3.1% |
| SU SUNCOR ENERGY INC | Energy | 38.8K | $2.6M | 0.2% | +2.0% |
| TXRH TEXAS ROADHOUSE INC | Consumer discretionary | 14.2K | $2.3M | 0.2% | -9.2% |
| NFLX NETFLIX INC | Services media | 23.7K | $2.3M | 0.2% | -51.2% |
| VRT VERTIV HOLDINGS CO-A | Technology | 8.9K | $2.2M | 0.2% | +0.9% |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | Apr 23, 2026 | 1233 | $1.27B | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Jan 7, 2026 | 1230 | $1.33B | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Oct 27, 2025 | 1180 | $1.21B | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Jul 1, 2025 | 1176 | $1.12B | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | Apr 9, 2025 | 1176 | $1.03B | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Jan 16, 2025 | 1147 | $1.07B | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Oct 4, 2024 | 1151 | $1.01B | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Jul 19, 2024 | 1306 | $958.3M | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | Apr 12, 2024 | 1339 | $956.6M | canonical | SEC ↗ |
Similar funds
VANGUARD CAPITAL MANAGEMENT LLCVANGUARD PORTFOLIO MANAGEMENT LLCPRICE T ROWE ASSOCIATES INC /MD/Bank of New York Mellon CorpLegal & General Group PlcVANGUARD FIDUCIARY TRUST CONuveen, LLCAmundiJANUS HENDERSON GROUP PLCAMERICAN CENTURY COMPANIES INCPRINCIPAL FINANCIAL GROUP INCVanguard Global Advisers, LLC