Herold Advisors, Inc.
Long book
$455.3M
Q1 2026
Positions
263
Top-10 weight
26%
concentration
Last quarter
+9.4%
SPY +14.8%
Turnover
11%
of book per quarter
Strategy in plain words
auto-generated from filingsHerold Advisors, Inc. is an institutional manager, running a $455.3M US long book across 263 positions.
The portfolio is moderately concentrated (top 10 ≈ 26% of the book). Turnover is modest: positions are typically held for years. Current anchor positions: APPLE INC, NVIDIA CORP, MICROSOFT CORP, EXXON MOBIL CORP, ELI LILLY & CO.
Over the last 9 quarters its long book ran on average 0.8pp per quarter behind the S&P 500, beating the index in 4 of 9 quarters. Signal value of individual moves is limited — treat changes as weak evidence.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+2.2%
Q2 2024
+6.5%
Q3 2024
+0.2%
Q4 2024
-1.2%
Q1 2025
+7.3%
Q2 2025
+6.8%
Q3 2025
+3.4%
Q4 2025
-1.1%
Q1 2026
+9.4%
Sector allocation
Technology 32%
Healthcare 13%
Industrials 10%
Financials 10%
Consumer discretionary 8%
Services media 7%
Energy 7%
Utilities 4%
Long book by quarter
What does Herold Advisors, own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| AAPL APPLE INC | Technology | 83.9K | $21.3M | 4.7% | +2.5% |
| NVDA NVIDIA CORP | Technology | 113.8K | $19.8M | 4.4% | -0.2% |
| MSFT MICROSOFT CORP | Technology | 36.6K | $13.6M | 3.0% | +0.9% |
| XOM EXXON MOBIL CORP | Energy | 65.3K | $11.1M | 2.4% | -0.4% |
| LLY ELI LILLY & CO | Healthcare | 10.2K | $9.4M | 2.1% | -2.4% |
| WMT WALMART INC | Consumer discretionary | 70.5K | $8.8M | 1.9% | -0.5% |
| JPM JPMORGAN CHASE & CO | Financials | 28.9K | $8.5M | 1.9% | +0.3% |
| MA MASTERCARD INC - A | Services media | 15.8K | $7.9M | 1.7% | +2.8% |
| ABBV ABBVIE INC | Healthcare | 35.1K | $7.6M | 1.7% | Held |
| GOOGL ALPHABET INC-CL A | Technology | 24.9K | $7.2M | 1.6% | -4.0% |
| V VISA INC-CLASS A SHARES | Services media | 22.7K | $6.8M | 1.5% | +1.8% |
| CVX CHEVRON CORP | Energy | 27.5K | $5.7M | 1.2% | -1.8% |
| APH AMPHENOL CORP-CL A | Technology | 40.8K | $5.2M | 1.1% | +7.1% |
| IBM INTL BUSINESS MACHINES CORP | Technology | 19.6K | $4.8M | 1.0% | +1.7% |
| AMZN AMAZON.COM INC | Consumer discretionary | 21.7K | $4.5M | 1.0% | +2.1% |
| VZ VERIZON COMMUNICATIONS INC | Communications | 86.3K | $4.3M | 1.0% | +2.5% |
| HD HOME DEPOT INC | Consumer discretionary | 12.8K | $4.2M | 0.9% | +1.2% |
| META META PLATFORMS INC-CLASS A | Technology | 7.0K | $4.0M | 0.9% | -0.7% |
| MRK MERCK & CO. INC. | Healthcare | 31.7K | $3.8M | 0.8% | +5.0% |
| JNJ JOHNSON & JOHNSON | Healthcare | 15.4K | $3.8M | 0.8% | +1.8% |
| TSLA TESLA INC | Industrials | 10.1K | $3.8M | 0.8% | +6.0% |
| PG PROCTER & GAMBLE CO/THE | Other | 23.4K | $3.4M | 0.7% | -5.7% |
| ISRG INTUITIVE SURGICAL INC | Healthcare | 6.5K | $3.0M | 0.7% | Held |
| T AT&T INC | Communications | 101.7K | $2.9M | 0.6% | +1.4% |
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 6.1K | $2.9M | 0.6% | +5.9% |
| CB CHUBB LTD | Financials | 9.0K | $2.9M | 0.6% | +18.2% |
| PSX PHILLIPS 66 | Energy | 16.1K | $2.9M | 0.6% | -0.6% |
| ETN EATON CORP PLC | Industrials | 7.9K | $2.8M | 0.6% | +1.8% |
| COST COSTCO WHOLESALE CORP | Consumer discretionary | 2.6K | $2.6M | 0.6% | -4.5% |
| CTAS CINTAS CORP | Other | 15.1K | $2.6M | 0.6% | Held |
| AVGO BROADCOM INC | Technology | 8.2K | $2.5M | 0.6% | +2.3% |
| NEE NEXTERA ENERGY INC | Utilities | 27.0K | $2.5M | 0.6% | +13.9% |
| BN BROOKFIELD CORP | Real estate | 62.0K | $2.5M | 0.6% | Held |
| BMY BRISTOL-MYERS SQUIBB CO | Healthcare | 36.0K | $2.2M | 0.5% | -0.4% |
| LMT LOCKHEED MARTIN CORP | Industrials | 3.5K | $2.1M | 0.5% | +11.0% |
| PFE PFIZER INC | Healthcare | 75.0K | $2.1M | 0.5% | +5.1% |
| OKE ONEOK INC | Utilities | 22.3K | $2.0M | 0.4% | -8.2% |
| GOOG ALPHABET INC-CL C | Technology | 6.9K | $2.0M | 0.4% | +1.1% |
| RTX RTX CORP | Industrials | 10.1K | $2.0M | 0.4% | +3.1% |
| ED CONSOLIDATED EDISON INC | Utilities | 17.2K | $2.0M | 0.4% | 0.0% |
| SPGI S&P GLOBAL INC | Services media | 4.5K | $1.9M | 0.4% | Held |
| CAT CATERPILLAR INC | Industrials | 2.6K | $1.9M | 0.4% | -6.5% |
| INTU INTUIT INC | Technology | 4.2K | $1.8M | 0.4% | -0.2% |
| QCOM QUALCOMM INC | Technology | 13.0K | $1.7M | 0.4% | 0.0% |
| BAC BANK OF AMERICA CORP | Financials | 33.8K | $1.6M | 0.4% | +3.5% |
| GLW CORNING INC | Industrials | 12.0K | $1.6M | 0.4% | +3.0% |
| BA BOEING CO/THE | Industrials | 8.2K | $1.6M | 0.4% | +5.4% |
| NUE NUCOR CORP | Industrials | 9.4K | $1.6M | 0.4% | Held |
| MCD MCDONALD'S CORP | Consumer discretionary | 5.0K | $1.5M | 0.3% | -0.2% |
| DE DEERE & CO | Industrials | 2.7K | $1.5M | 0.3% | 0.0% |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | May 15, 2026 | 263 | $455.3M | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Feb 17, 2026 | 247 | $447.5M | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Nov 13, 2025 | 248 | $431.5M | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Aug 14, 2025 | 311 | $477.0M | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | May 13, 2025 | 282 | $455.4M | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Feb 14, 2025 | 275 | $458.9M | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Nov 14, 2024 | 272 | $460.5M | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Jul 24, 2024 | 263 | $432.3M | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | May 10, 2024 | 265 | $413.4M | canonical | SEC ↗ |
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