HF Advisory Group, LLC
Long book
$293.4M
Q1 2026
Positions
166
Top-10 weight
21%
concentration
Last quarter
+8.8%
SPY +14.8%
Turnover
9%
of book per quarter
Strategy in plain words
auto-generated from filingsHF Advisory Group, LLC is an institutional manager, running a $293.4M US long book across 166 positions.
The portfolio is broadly diversified across 166 positions (top 10 only 21%). The book barely moves quarter to quarter — a patient, low-turnover holder. Current anchor positions: ISHARES CORE DIVIDEND GROWTH, ISHARES FALLEN ANGELS ETF, VERIZON COMMUNICATIONS INC, SPDR US LC LOW VOL IDX, MICROSOFT CORP.
Over the last 9 quarters its long book ran on average 0.7pp per quarter behind the S&P 500, beating the index in 4 of 9 quarters. Signal value of individual moves is limited — treat changes as weak evidence.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+2.1%
Q2 2024
+7.0%
Q3 2024
+1.0%
Q4 2024
+0.6%
Q1 2025
+6.6%
Q2 2025
+5.3%
Q3 2025
+2.7%
Q4 2025
+0.2%
Q1 2026
+8.8%
Sector allocation
Technology 21%
Financials 15%
Utilities 9%
Industrials 9%
Healthcare 8%
Consumer staples 8%
Consumer discretionary 8%
Communications 7%
Long book by quarter
What does HF Advisory own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| VZ VERIZON COMMUNICATIONS INC | Communications | 129.5K | $6.5M | 2.2% | +3.3% |
| MSFT MICROSOFT CORP | Technology | 16.5K | $6.1M | 2.1% | +26.5% |
| GOOG ALPHABET INC-CL C | Technology | 20.4K | $5.9M | 2.0% | -16.2% |
| JPM JPMORGAN CHASE & CO | Financials | 18.1K | $5.3M | 1.8% | +7.2% |
| TRP TC ENERGY CORP | Utilities | 83.7K | $5.2M | 1.8% | +5.7% |
| AMZN AMAZON.COM INC | Consumer discretionary | 22.7K | $4.7M | 1.6% | +11.9% |
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 9.8K | $4.7M | 1.6% | +10.7% |
| XOM EXXON MOBIL CORP | Energy | 25.9K | $4.4M | 1.5% | -6.4% |
| WFC WELLS FARGO & CO | Financials | 54.6K | $4.3M | 1.5% | -0.6% |
| KVUE KENVUE INC | Other | 239.5K | $4.1M | 1.4% | +4.1% |
| SO SOUTHERN CO/THE | Utilities | 42.1K | $4.1M | 1.4% | +18.3% |
| META META PLATFORMS INC-CLASS A | Technology | 6.9K | $3.9M | 1.3% | +12.1% |
| PEP PEPSICO INC | Consumer staples | 23.6K | $3.7M | 1.2% | +11.4% |
| SCHW SCHWAB (CHARLES) CORP | Financials | 38.4K | $3.6M | 1.2% | +2.1% |
| PM PHILIP MORRIS INTERNATIONAL | Consumer staples | 21.2K | $3.5M | 1.2% | -14.6% |
| RTX RTX CORP | Industrials | 18.0K | $3.5M | 1.2% | +3.2% |
| T AT&T INC | Communications | 116.9K | $3.4M | 1.2% | +9.7% |
| COP CONOCOPHILLIPS | Energy | 25.5K | $3.4M | 1.1% | -0.9% |
| BKNG BOOKING HOLDINGS INC | Industrials | 788 | $3.3M | 1.1% | +9.1% |
| NI NISOURCE INC | Utilities | 65.1K | $3.0M | 1.0% | +9.8% |
| GILD GILEAD SCIENCES INC | Healthcare | 20.9K | $2.9M | 1.0% | +1.7% |
| TFC TRUIST FINANCIAL CORP | Financials | 62.2K | $2.9M | 1.0% | -0.1% |
| AAPL APPLE INC | Technology | 10.8K | $2.7M | 0.9% | -0.9% |
| MO ALTRIA GROUP INC | Consumer staples | 41.5K | $2.7M | 0.9% | +10.1% |
| PFE PFIZER INC | Healthcare | 94.0K | $2.6M | 0.9% | +5.5% |
| NVDA NVIDIA CORP | Technology | 15.1K | $2.6M | 0.9% | -1.9% |
| V VISA INC-CLASS A SHARES | Services media | 8.6K | $2.6M | 0.9% | +4.5% |
| AMAT APPLIED MATERIALS INC | Technology | 7.1K | $2.4M | 0.8% | -26.9% |
| TXN TEXAS INSTRUMENTS INC | Technology | 12.3K | $2.4M | 0.8% | -1.8% |
| GIS GENERAL MILLS INC | Consumer staples | 59.1K | $2.2M | 0.7% | +21.6% |
| GD GENERAL DYNAMICS CORP | Industrials | 6.4K | $2.2M | 0.7% | +8.4% |
| ELV ELEVANCE HEALTH INC | Financials | 7.1K | $2.1M | 0.7% | +4.7% |
| ADI ANALOG DEVICES INC | Technology | 6.3K | $2.0M | 0.7% | -7.4% |
| KMX CARMAX INC | Consumer discretionary | 46.4K | $1.9M | 0.7% | +0.7% |
| MCK MCKESSON CORP | Consumer discretionary | 2.2K | $1.9M | 0.6% | +5.8% |
| CMCSA COMCAST CORP-CLASS A | Communications | 65.4K | $1.9M | 0.6% | +15.6% |
| TSLA TESLA INC | Industrials | 5.0K | $1.9M | 0.6% | -1.4% |
| ORCL ORACLE CORP | Technology | 12.3K | $1.8M | 0.6% | +73.5% |
| LLY ELI LILLY & CO | Healthcare | 2.0K | $1.8M | 0.6% | -2.8% |
| MAR MARRIOTT INTERNATIONAL -CL A | Services media | 5.5K | $1.8M | 0.6% | +0.1% |
| CRM SALESFORCE INC | Technology | 9.4K | $1.8M | 0.6% | +28.9% |
| MDT MEDTRONIC PLC | Healthcare | 18.6K | $1.6M | 0.5% | +12.1% |
| BDX BECTON DICKINSON AND CO | Healthcare | 9.7K | $1.5M | 0.5% | +70.5% |
| ENB ENBRIDGE INC | Energy | 27.2K | $1.5M | 0.5% | +1.2% |
| IFF INTL FLAVORS & FRAGRANCES | Other | 17.6K | $1.3M | 0.4% | +9.5% |
| IQV IQVIA HOLDINGS INC | Healthcare | 7.2K | $1.2M | 0.4% | -11.2% |
| OMC OMNICOM GROUP | Services media | 16.0K | $1.2M | 0.4% | +13.8% |
| BNY BANK OF NEW YORK MELLON CORP | Financials | 10.0K | $1.2M | 0.4% | -3.8% |
| MA MASTERCARD INC - A | Services media | 2.3K | $1.2M | 0.4% | -9.6% |
| ADBE ADOBE INC | Technology | 4.7K | $1.2M | 0.4% | +21.2% |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | Apr 21, 2026 | 166 | $293.4M | canonical | SEC ↗ |
| Q4 2025 | 13F-HR/ARESTATEMENT | Jan 23, 2026 | 168 | $286.6M | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Jan 16, 2026 | 174 | $301.7M | SEC ↗ | |
| Q3 2025 | 13F-HR | Oct 6, 2025 | 166 | $272.3M | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Jul 10, 2025 | 164 | $253.0M | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | Apr 10, 2025 | 160 | $228.8M | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Jan 15, 2025 | 159 | $217.6M | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Oct 30, 2024 | 164 | $215.2M | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Jul 18, 2024 | 164 | $193.4M | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | Apr 22, 2024 | 155 | $178.8M | canonical | SEC ↗ |
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