HOWE & RUSLING INC
Long book
$1.53B
Q1 2026
Positions
477
Top-10 weight
32%
concentration
Last quarter
+10.5%
SPY +14.8%
Turnover
17%
of book per quarter
Strategy in plain words
auto-generated from filingsHOWE & RUSLING INC is an institutional manager, running a $1.53B US long book across 477 positions.
The portfolio is moderately concentrated (top 10 ≈ 32% of the book). Turnover is modest: positions are typically held for years. Current anchor positions: VANGUARD TOTAL STOCK MKT ETF, JPMORGAN CHASE & CO, ISHARES CORE S&P U.S. GROWTH, ISHARES CORE S&P 500 ETF, VANGUARD INT-TERM CORPORATE.
Over the last 9 quarters its long book ran on average 0.7pp per quarter behind the S&P 500, beating the index in 2 of 9 quarters. Signal value of individual moves is limited — treat changes as weak evidence.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+2.0%
Q2 2024
+5.0%
Q3 2024
+1.2%
Q4 2024
-0.9%
Q1 2025
+9.8%
Q2 2025
+6.1%
Q3 2025
+2.0%
Q4 2025
-1.6%
Q1 2026
+10.5%
Sector allocation
Technology 29%
Financials 15%
Industrials 11%
Consumer discretionary 11%
Healthcare 8%
Consumer staples 7%
Energy 7%
Utilities 5%
Long book by quarter
What does HOWE & own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| JPM JPMORGAN CHASE & CO | Financials | 186.3K | $54.8M | 3.6% | -0.3% |
| AVGO BROADCOM INC | Technology | 161.6K | $50.0M | 3.3% | -4.7% |
| AAPL APPLE INC | Technology | 166.5K | $42.3M | 2.8% | -0.6% |
| XOM EXXON MOBIL CORP | Energy | 234.7K | $39.8M | 2.6% | +1.1% |
| MSFT MICROSOFT CORP | Technology | 89.9K | $33.3M | 2.2% | +8.3% |
| NVDA NVIDIA CORP | Technology | 183.3K | $32.0M | 2.1% | +0.3% |
| AMZN AMAZON.COM INC | Consumer discretionary | 146.6K | $30.5M | 2.0% | +0.5% |
| HON HONEYWELL INTERNATIONAL INC | Industrials | 122.4K | $27.7M | 1.8% | +2.2% |
| NEE NEXTERA ENERGY INC | Utilities | 267.2K | $24.8M | 1.6% | +1.4% |
| META META PLATFORMS INC-CLASS A | Technology | 41.6K | $23.8M | 1.6% | +2.6% |
| TJX TJX COMPANIES INC | Consumer discretionary | 136.5K | $21.8M | 1.4% | +0.9% |
| ICE INTERCONTINENTAL EXCHANGE IN | Financials | 136.3K | $21.4M | 1.4% | +1.3% |
| GOOG ALPHABET INC-CL C | Technology | 72.6K | $20.8M | 1.4% | +0.4% |
| PM PHILIP MORRIS INTERNATIONAL | Consumer staples | 119.1K | $19.7M | 1.3% | +2.0% |
| ABBV ABBVIE INC | Healthcare | 87.3K | $19.0M | 1.2% | +1.4% |
| MS MORGAN STANLEY | Financials | 94.6K | $15.6M | 1.0% | -2.7% |
| PEP PEPSICO INC | Consumer staples | 100.0K | $15.5M | 1.0% | +5.8% |
| GS GOLDMAN SACHS GROUP INC | Financials | 18.3K | $15.5M | 1.0% | -8.8% |
| CASY CASEY'S GENERAL STORES INC | Consumer discretionary | 21.1K | $15.3M | 1.0% | +2.4% |
| KO COCA-COLA CO/THE | Consumer staples | 199.7K | $15.2M | 1.0% | +0.8% |
| MCD MCDONALD'S CORP | Consumer discretionary | 48.8K | $15.2M | 1.0% | +2.2% |
| CAT CATERPILLAR INC | Industrials | 20.6K | $14.6M | 1.0% | +0.4% |
| RRC RANGE RESOURCES CORP | Energy | 279.7K | $12.6M | 0.8% | +3.9% |
| INTU INTUIT INC | Technology | 29.1K | $12.6M | 0.8% | +2.2% |
| V VISA INC-CLASS A SHARES | Services media | 41.5K | $12.5M | 0.8% | +8.0% |
| UNP UNION PACIFIC CORP | Industrials | 51.0K | $12.4M | 0.8% | +1.3% |
| BAC BANK OF AMERICA CORP | Financials | 247.2K | $12.1M | 0.8% | +0.4% |
| ELV ELEVANCE HEALTH INC | Financials | 38.7K | $11.3M | 0.7% | +23.3% |
| MDLZ MONDELEZ INTERNATIONAL INC-A | Consumer staples | 194.2K | $11.2M | 0.7% | +29.4% |
| DTE DTE ENERGY COMPANY | Utilities | 76.3K | $11.2M | 0.7% | -1.4% |
| SYK STRYKER CORP | Healthcare | 32.3K | $10.6M | 0.7% | +3.6% |
| GD GENERAL DYNAMICS CORP | Industrials | 30.8K | $10.6M | 0.7% | +0.4% |
| AZN ASTRAZENECA PLC | Healthcare | 53.2K | $10.5M | 0.7% | New |
| CCK CROWN HOLDINGS INC | Industrials | 103.0K | $10.3M | 0.7% | +2.6% |
| CME CME GROUP INC | Financials | 34.8K | $10.3M | 0.7% | +1.4% |
| ACN ACCENTURE PLC-CL A | Services media | 51.7K | $10.3M | 0.7% | +25.6% |
| CVX CHEVRON CORP | Energy | 48.7K | $10.1M | 0.7% | +0.4% |
| MA MASTERCARD INC - A | Services media | 19.9K | $9.9M | 0.6% | +2.1% |
| COST COSTCO WHOLESALE CORP | Consumer discretionary | 9.8K | $9.8M | 0.6% | +0.9% |
| CMS CMS ENERGY CORP | Utilities | 114.6K | $8.9M | 0.6% | +0.5% |
| APH AMPHENOL CORP-CL A | Technology | 69.6K | $8.8M | 0.6% | -0.8% |
| ASML ASML HOLDING NV-NY REG SHS | Industrials | 6.6K | $8.8M | 0.6% | +3.0% |
| MDT MEDTRONIC PLC | Healthcare | 95.8K | $8.3M | 0.5% | +1.9% |
| CRWD CROWDSTRIKE HOLDINGS INC - A | Technology | 21.1K | $8.2M | 0.5% | +4.1% |
| EW EDWARDS LIFESCIENCES CORP | Healthcare | 101.2K | $8.1M | 0.5% | +17.9% |
| DHR DANAHER CORP | Technology | 40.2K | $7.6M | 0.5% | +1.4% |
| KLAC KLA CORP | Other | 5.2K | $7.6M | 0.5% | +0.8% |
| JNJ JOHNSON & JOHNSON | Healthcare | 29.5K | $7.2M | 0.5% | -1.7% |
| QCOM QUALCOMM INC | Technology | 54.4K | $7.0M | 0.5% | -0.2% |
| LHX L3HARRIS TECHNOLOGIES INC | Technology | 20.2K | $7.0M | 0.5% | +3.4% |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | Apr 28, 2026 | 529 | $1.53B | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Feb 17, 2026 | 525 | $1.51B | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Nov 5, 2025 | 505 | $1.46B | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Aug 12, 2025 | 523 | $1.35B | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | Jun 17, 2025 | 486 | $1.19B | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Feb 12, 2025 | 463 | $1.16B | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Nov 8, 2024 | 466 | $1.16B | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Aug 14, 2024 | 417 | $1.10B | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | May 15, 2024 | 440 | $1.04B | canonical | SEC ↗ |
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