MOGY JOEL R INVESTMENT COUNSEL INC

Fundamental diversified ★Signal CIK 1126735
League rank
#510
in Fundamental diversified · #3236 overall
Long book
$1.60B
Q1 2026
Positions
114
Top-10 weight
63%
concentration
Last quarter
+12.2%
SPY +14.8%
Turnover
3%
of book per quarter

Strategy in plain words

auto-generated from filings

MOGY JOEL R INVESTMENT COUNSEL INC is a diversified fundamental manager, running a $1.60B US long book across 114 positions.

The portfolio is concentrated: the top 10 names carry 63% of the portfolio. The book barely moves quarter to quarter — a patient, low-turnover holder. Current anchor positions: NVIDIA CORP, APPLE INC, MICROSOFT CORP, COSTCO WHOLESALE CORP, ALPHABET INC-CL C.

Over the last 9 quarters its long book ran on average 1pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. We rate its filings as signal-bearing: position changes reflect genuine views.

Implied long-book return vs S&P 500

methodology: positions priced quarterly, no shorts/options
Fund long book S&P 500
Q1 2024
+7.0%
Q2 2024
+3.9%
Q3 2024
+3.7%
Q4 2024
-5.9%
Q1 2025
+12.3%
Q2 2025
+6.5%
Q3 2025
+1.6%
Q4 2025
-9.7%
Q1 2026
+12.2%

Sector allocation

Technology
55%
Consumer discretionary
16%
Services media
8%
Healthcare
8%
Financials
6%
Materials
3%
Industrials
1%
Consumer staples
1%

Long book by quarter

$1.47B
Q1 2024
$1.58B
Q2 2024
$1.63B
Q3 2024
$1.68B
Q4 2024
$1.55B
Q1 2025
$1.73B
Q2 2025
$1.83B
Q3 2025
$1.84B
Q4 2025
$1.60B
Q1 2026

What does MOGY JOEL own?

Q1 2026 13F
CompanySectorSharesValue% of bookChange
NVDA NVIDIA CORPTechnology1.3M$223.5M14.0%-4.9%
AAPL APPLE INCTechnology592.6K$150.4M9.4%-1.8%
MSFT MICROSOFT CORPTechnology285.8K$105.8M6.6%-0.4%
COST COSTCO WHOLESALE CORPConsumer discretionary97.8K$97.5M6.1%-0.8%
GOOG ALPHABET INC-CL CTechnology328.1K$94.1M5.9%-1.4%
GOOGL ALPHABET INC-CL ATechnology306.1K$88.0M5.5%-0.4%
AMZN AMAZON.COM INCConsumer discretionary345.5K$72.0M4.5%-0.9%
BRK/B BERKSHIRE HATHAWAY INC-CL BFinancials130.6K$62.6M3.9%-1.7%
V VISA INC-CLASS A SHARESServices media185.1K$55.9M3.5%-0.4%
META META PLATFORMS INC-CLASS ATechnology95.7K$54.7M3.4%-1.0%
PANW PALO ALTO NETWORKS INCTechnology308.8K$49.5M3.1%-0.6%
IDXX IDEXX LABORATORIES INCMaterials85.5K$48.0M3.0%-0.1%
LLY ELI LILLY & COHealthcare39.6K$36.4M2.3%+0.1%
CRM SALESFORCE INCTechnology194.1K$36.2M2.3%-0.9%
SYK STRYKER CORPHealthcare100.0K$32.8M2.1%-0.5%
ISRG INTUITIVE SURGICAL INCHealthcare69.4K$32.0M2.0%+0.5%
INTU INTUIT INCTechnology68.4K$29.6M1.9%-7.0%
NFLX NETFLIX INCServices media264.7K$25.5M1.6%+0.3%
ORLY O'REILLY AUTOMOTIVE INCConsumer discretionary256.3K$23.7M1.5%+0.2%
AZO AUTOZONE INCConsumer discretionary6.3K$21.2M1.3%+0.1%
MA MASTERCARD INC - AServices media39.5K$19.7M1.2%-0.5%
ORCL ORACLE CORPTechnology127.9K$18.8M1.2%-1.8%
ACN ACCENTURE PLC-CL AServices media76.8K$15.2M1.0%-21.1%
BLK BLACKROCK INCFinancials15.4K$14.8M0.9%+0.3%
MSCI MSCI INCServices media26.9K$14.5M0.9%-0.4%
HD HOME DEPOT INCConsumer discretionary39.9K$13.1M0.8%-62.7%
CSCO CISCO SYSTEMS INCTechnology135.2K$10.5M0.7%-4.4%
BKNG BOOKING HOLDINGS INCIndustrials2.4K$10.0M0.6%-2.1%
ABBV ABBVIE INCHealthcare43.0K$9.4M0.6%-5.5%
GWW WW GRAINGER INCConsumer discretionary7.6K$8.2M0.5%+2.0%
ADBE ADOBE INCTechnology32.2K$7.8M0.5%-45.3%
UNP UNION PACIFIC CORPIndustrials31.2K$7.6M0.5%-2.9%
JNJ JOHNSON & JOHNSONHealthcare30.9K$7.6M0.5%-1.9%
WMT WALMART INCConsumer discretionary60.8K$7.6M0.5%-3.8%
BRK/A BERKSHIRE HATHAWAY INC-CL AFinancials9$6.5M0.4%Held
ABT ABBOTT LABORATORIESHealthcare58.5K$6.0M0.4%-12.3%
XOM EXXON MOBIL CORPEnergy29.9K$5.1M0.3%Held
PG PROCTER & GAMBLE CO/THEOther34.8K$5.0M0.3%-8.7%
SBUX STARBUCKS CORPConsumer discretionary53.0K$4.7M0.3%-15.1%
PEP PEPSICO INCConsumer staples30.5K$4.7M0.3%-0.5%
MRK MERCK & CO. INC.Healthcare26.7K$3.2M0.2%-6.7%
NEE NEXTERA ENERGY INCUtilities29.8K$2.8M0.2%Held
DIS WALT DISNEY CO/THEServices media24.8K$2.4M0.1%Held
AMGN AMGEN INCHealthcare6.4K$2.2M0.1%-7.9%
PM PHILIP MORRIS INTERNATIONALConsumer staples12.0K$2.0M0.1%Held
WEC WEC ENERGY GROUP INCUtilities15.7K$1.8M0.1%Held
WSM WILLIAMS-SONOMA INCConsumer discretionary9.8K$1.8M0.1%-2.5%
MCD MCDONALD'S CORPConsumer discretionary5.6K$1.7M0.1%-1.8%
MRSH MARSH & MCLENNAN COSFinancials8.0K$1.4M0.1%-44.9%
CVX CHEVRON CORPEnergy5.7K$1.2M0.1%Held

13F filing history

PeriodFormFiledEntriesReported valueFlagsSource
Q1 202613F-HRApr 15, 2026114$1.60B canonicalSEC ↗
Q4 202513F-HRJan 30, 2026115$1.84B canonicalSEC ↗
Q3 202513F-HROct 16, 2025119$1.83B canonicalSEC ↗
Q2 202513F-HRJul 10, 2025127$1.73B canonicalSEC ↗
Q1 202513F-HRApr 16, 2025105$1.55B canonicalSEC ↗
Q4 202413F-HRJan 17, 2025110$1.68B canonicalSEC ↗
Q3 202413F-HROct 18, 2024113$1.63B canonicalSEC ↗
Q2 202413F-HRJul 15, 2024107$1.58B canonicalSEC ↗
Q1 202413F-HRApr 30, 2024121$1.47B canonicalSEC ↗