PLANNING DIRECTIONS INC
Long book
$197.6M
Q1 2026
Positions
106
Top-10 weight
57%
concentration
Last quarter
+9.4%
SPY +14.8%
Turnover
12%
of book per quarter
Strategy in plain words
auto-generated from filingsPLANNING DIRECTIONS INC is a wealth-management firm allocating client money, specialised in technology (63% of the long book), running a $197.6M US long book across 106 positions.
The portfolio is concentrated: the top 10 names carry 57% of the portfolio. Turnover is modest: positions are typically held for years. Current anchor positions: ISHARES S&P 500 VALUE ETF, SCHWAB US DVD EQUITY ETF, VANGUARD DIVIDEND APPREC ETF, VICTORYSHARES CORE INTERMEDI, APPLE INC.
Over the last 9 quarters its long book ran on average 1.1pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+1.5%
Q2 2024
+7.2%
Q3 2024
-0.1%
Q4 2024
-1.1%
Q1 2025
+4.8%
Q2 2025
+5.6%
Q3 2025
+1.7%
Q4 2025
+1.4%
Q1 2026
+9.4%
Sector allocation
Technology 63%
Consumer discretionary 12%
Financials 6%
Industrials 5%
Utilities 4%
Other 3%
Energy 3%
Healthcare 2%
Long book by quarter
What does PLANNING DIRECTIONS own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| AAPL APPLE INC | Technology | 42.8K | $10.9M | 5.5% | +0.5% |
| NVDA NVIDIA CORP | Technology | 15.8K | $2.8M | 1.4% | +2.3% |
| AMZN AMAZON.COM INC | Consumer discretionary | 6.5K | $1.4M | 0.7% | -0.9% |
| MSFT MICROSOFT CORP | Technology | 3.5K | $1.3M | 0.6% | +19.6% |
| AMAT APPLIED MATERIALS INC | Technology | 3.3K | $1.1M | 0.6% | +0.1% |
| WMT WALMART INC | Consumer discretionary | 5.9K | $733K | 0.4% | +5.5% |
| XOM EXXON MOBIL CORP | Energy | 4.2K | $712K | 0.4% | -0.2% |
| CEG CONSTELLATION ENERGY | Utilities | 2.5K | $711K | 0.4% | +12.1% |
| COHR COHERENT CORP | Other | 2.9K | $691K | 0.3% | +3.6% |
| COIN COINBASE GLOBAL INC -CLASS A | Financials | 3.5K | $616K | 0.3% | +2.9% |
| GOOGL ALPHABET INC-CL A | Technology | 1.7K | $485K | 0.2% | -2.9% |
| MCD MCDONALD'S CORP | Consumer discretionary | 1.4K | $430K | 0.2% | -1.7% |
| WSFS WSFS FINANCIAL CORP | Financials | 6.5K | $427K | 0.2% | +5.3% |
| DE DEERE & CO | Industrials | 716 | $403K | 0.2% | +0.3% |
| DELL DELL TECHNOLOGIES -C | Technology | 2.4K | $402K | 0.2% | +0.4% |
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 744 | $357K | 0.2% | +42.0% |
| PANW PALO ALTO NETWORKS INC | Technology | 2.1K | $345K | 0.2% | -0.9% |
| CAT CATERPILLAR INC | Industrials | 472 | $334K | 0.2% | +0.2% |
| COST COSTCO WHOLESALE CORP | Consumer discretionary | 335 | $333K | 0.2% | +0.3% |
| BA BOEING CO/THE | Industrials | 1.5K | $290K | 0.1% | Held |
| NEE NEXTERA ENERGY INC | Utilities | 3.1K | $286K | 0.1% | +0.6% |
| LOW LOWE'S COS INC | Consumer discretionary | 1.2K | $283K | 0.1% | +0.4% |
| PLTR PALANTIR TECHNOLOGIES INC-A | Technology | 1.9K | $278K | 0.1% | +29.0% |
| HD HOME DEPOT INC | Consumer discretionary | 844 | $278K | 0.1% | -11.1% |
| HCA HCA HEALTHCARE INC | Healthcare | 558 | $264K | 0.1% | Held |
| NSC NORFOLK SOUTHERN CORP | Industrials | 903 | $259K | 0.1% | +0.4% |
| IBM INTL BUSINESS MACHINES CORP | Technology | 1.1K | $256K | 0.1% | +0.6% |
| PEP PEPSICO INC | Consumer staples | 1.6K | $250K | 0.1% | +1.6% |
| PG PROCTER & GAMBLE CO/THE | Other | 1.6K | $225K | 0.1% | -3.1% |
| EXC EXELON CORP | Utilities | 4.4K | $217K | 0.1% | New |
| ACNB ACNB CORP | Financials | 4.4K | $212K | 0.1% | Held |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | Apr 15, 2026 | 106 | $197.6M | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Jan 21, 2026 | 101 | $198.4M | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Nov 13, 2025 | 93 | $191.6M | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Aug 1, 2025 | 85 | $177.7M | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | Apr 30, 2025 | 117 | $233.9M | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Feb 6, 2025 | 77 | $172.3M | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Nov 7, 2024 | 81 | $167.9M | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Aug 9, 2024 | 71 | $146.8M | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | May 9, 2024 | 76 | $143.9M | canonical | SEC ↗ |