Prentice Capital Management, LP

Fundamental concentrated ★Signal CIK 1326150
Long book
$45.7M
Q1 2026
Positions
23
Top-10 weight
86%
concentration
Last quarter
+22.0%
SPY +14.8%
Turnover
26%
of book per quarter

Strategy in plain words

auto-generated from filings

Prentice Capital Management, LP is a concentrated fundamental stock-picker, running a $45.7M US long book across 23 positions.

The portfolio is extremely concentrated — the top 10 positions are almost the whole book. The portfolio is actively managed, with meaningful quarterly turnover. Current anchor positions: SNAP INC - A, OPENDOOR TECHNOLOGIES INC, NEXTNAV INC, JETBLUE AIRWAYS CORP, PELOTON INTERACTIVE INC-A.

Over the last 9 quarters its long book ran on average 1.6pp per quarter ahead of the S&P 500, beating the index in 4 of 9 quarters. We rate its filings as signal-bearing: position changes reflect genuine views.

Implied long-book return vs S&P 500

methodology: positions priced quarterly, no shorts/options
Fund long book S&P 500
Q1 2024
+4.2%
Q2 2024
-0.5%
Q3 2024
+25.7%
Q4 2024
-9.9%
Q1 2025
+32.0%
Q2 2025
+8.3%
Q3 2025
-6.6%
Q4 2025
-20.0%
Q1 2026
+22.0%

Sector allocation

Technology
41%
Real estate
21%
Other
18%
Industrials
16%
Consumer discretionary
3%
Services media
2%

Long book by quarter

$42.1M
Q1 2024
$42.5M
Q2 2024
$45.1M
Q3 2024
$58.0M
Q4 2024
$57.2M
Q1 2025
$60.0M
Q2 2025
$65.5M
Q3 2025
$63.5M
Q4 2025
$45.7M
Q1 2026

What does Prentice Capital own?

Q1 2026 13F
CompanySectorSharesValue% of bookChange
SNAP SNAP INC - ATechnology2.1M$9.8M21.4%+94.3%
OPEN OPENDOOR TECHNOLOGIES INCReal estate1.6M$7.5M16.4%+189.9%
NN NEXTNAV INCTechnology427.8K$6.9M15.0%-15.7%
JBLU JETBLUE AIRWAYS CORPIndustrials837.0K$3.7M8.1%-43.6%
PTON PELOTON INTERACTIVE INC-AOther721.0K$3.1M6.8%+29.2%
CALY CALLAWAY GOLF COMPANYOther145.4K$2.0M4.4%-25.9%
ULCC FRONTIER GROUP HOLDINGS INCIndustrials531.3K$1.9M4.1%+0.2%
FRMI FERMI INCReal estate281.5K$1.6M3.6%New
AAL AMERICAN AIRLINES GROUP INCIndustrials139.8K$1.5M3.3%New
GPRO GOPRO INC-CLASS AOther1.8M$1.4M3.0%-3.3%
TBCH TURTLE BEACH CORPTechnology112.8K$1.1M2.5%Held
GRPN GROUPON INCServices media84.1K$1.0M2.2%-83.1%
CWH CAMPING WORLD HOLDINGS INC-AConsumer discretionary123.9K$846K1.9%+54.4%
COTY COTY INC-CL AOther406.6K$819K1.8%-63.1%
NWL NEWELL BRANDS INCOther114.4K$393K0.9%-46.6%
GRWG GROWGENERATION CORPConsumer discretionary274.1K$302K0.7%Held
BMBL BUMBLE INC-ATechnology13.5K$44K0.1%-97.4%

13F filing history

PeriodFormFiledEntriesReported valueFlagsSource
Q1 202613F-HRMay 15, 202623$45.7M canonicalSEC ↗
Q4 202513F-HRFeb 17, 202625$63.5M canonicalSEC ↗
Q3 202513F-HRNov 14, 202518$65.5M canonicalSEC ↗
Q2 202513F-HRAug 14, 202531$60.0M canonicalSEC ↗
Q1 202513F-HRMay 15, 202527$57.2M canonicalSEC ↗
Q4 202413F-HRFeb 14, 202522$58.0M canonicalSEC ↗
Q3 202413F-HRNov 14, 202427$45.1M canonicalSEC ↗
Q2 202413F-HRAug 14, 202422$42.5M canonicalSEC ↗
Q1 202413F-HRMay 15, 202421$42.1M canonicalSEC ↗