SimpliFi, Inc.

SimpliFi, Inc. is a wealth-management firm allocating client money, specialised in communications (70% of the long book), running a $238.2M US long book across 43 positions.

The portfolio is extremely concentrated — the top 10 positions are almost the whole book. The book barely moves quarter to quarter — a patient, low-turnover holder. Current anchor positions: VANGUARD TOTAL BOND MARKET, INVESCO S&P 500 EQUAL WEIGHT, STSR SPD MSC EAF STGFS-US IN, VANGUARD DIVIDEND APPREC ETF, ISHARES 7-10 YEAR TREASURY B.

Over the last 9 quarters its long book ran on average 2pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.