Wills Financial Group LLC
Long book
$265.3M
Q1 2026
Positions
75
Top-10 weight
48%
concentration
Last quarter
+11.5%
SPY +14.8%
Turnover
15%
of book per quarter
Strategy in plain words
auto-generated from filingsWills Financial Group LLC is a diversified fundamental manager, running a $265.3M US long book across 75 positions.
The portfolio is moderately concentrated (top 10 ≈ 48% of the book). Turnover is modest: positions are typically held for years. Current anchor positions: BERKSHIRE HATHAWAY INC-CL B, APPLE INC, MICROSOFT CORP, ALPHABET INC-CL A, ISHARES GOLD TRUST.
Over the last 5 quarters its long book ran on average 1.7pp per quarter behind the S&P 500, beating the index in 1 of 5 quarters. We rate its filings as signal-bearing: position changes reflect genuine views.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2025
+2.8%
Q2 2025
+6.0%
Q3 2025
+2.6%
Q4 2025
+0.6%
Q1 2026
+11.5%
Sector allocation
Technology 32%
Financials 14%
Industrials 12%
Utilities 8%
Other 8%
Consumer discretionary 8%
Energy 6%
Consumer staples 4%
Long book by quarter
What does Wills Financial own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 44.1K | $21.4M | 8.1% | -2.0% |
| AAPL APPLE INC | Technology | 56.2K | $16.8M | 6.3% | -0.7% |
| MSFT MICROSOFT CORP | Technology | 35.3K | $14.3M | 5.4% | -0.5% |
| GOOGL ALPHABET INC-CL A | Technology | 34.3K | $13.8M | 5.2% | -16.1% |
| PANW PALO ALTO NETWORKS INC | Technology | 49.5K | $11.3M | 4.2% | +2.1% |
| LMT LOCKHEED MARTIN CORP | Industrials | 20.6K | $10.7M | 4.0% | -2.8% |
| AMZN AMAZON.COM INC | Consumer discretionary | 37.7K | $10.2M | 3.8% | -1.9% |
| CVX CHEVRON CORP | Energy | 41.3K | $7.7M | 2.9% | -1.3% |
| PEP PEPSICO INC | Consumer staples | 49.9K | $7.4M | 2.8% | -2.0% |
| PG PROCTER & GAMBLE CO/THE | Other | 49.7K | $7.1M | 2.7% | -2.7% |
| AVGO BROADCOM INC | Technology | 16.6K | $6.9M | 2.6% | -16.9% |
| UNP UNION PACIFIC CORP | Industrials | 25.4K | $6.7M | 2.5% | -0.3% |
| WTRG ESSENTIAL UTILITIES INC | Utilities | 152.9K | $5.8M | 2.2% | -2.8% |
| JPM JPMORGAN CHASE & CO | Financials | 18.2K | $5.5M | 2.1% | +9.0% |
| DHR DANAHER CORP | Technology | 31.4K | $5.2M | 2.0% | -15.3% |
| MOG/A MOOG INC-CLASS A | Industrials | 16.2K | $5.0M | 1.9% | -3.2% |
| D DOMINION ENERGY INC | Utilities | 73.5K | $4.6M | 1.7% | -0.6% |
| SHW SHERWIN-WILLIAMS CO/THE | Consumer discretionary | 14.8K | $4.5M | 1.7% | -1.6% |
| KMB KIMBERLY-CLARK CORP | Other | 46.2K | $4.5M | 1.7% | -4.2% |
| CF CF INDUSTRIES HOLDINGS INC | Other | 33.5K | $4.2M | 1.6% | -17.2% |
| SO SOUTHERN CO/THE | Utilities | 44.7K | $4.2M | 1.6% | -0.7% |
| PFE PFIZER INC | Healthcare | 152.5K | $4.0M | 1.5% | +39.7% |
| MPC MARATHON PETROLEUM CORP | Energy | 13.7K | $3.4M | 1.3% | -1.6% |
| NEE NEXTERA ENERGY INC | Utilities | 34.4K | $3.3M | 1.2% | -0.5% |
| VZ VERIZON COMMUNICATIONS INC | Communications | 62.6K | $3.0M | 1.1% | +0.1% |
| AUB ATLANTIC UNION BANKSHARES CO | Financials | 79.2K | $2.9M | 1.1% | +22.5% |
| V VISA INC-CLASS A SHARES | Services media | 7.2K | $2.3M | 0.9% | -23.8% |
| BRC BRADY CORPORATION - CL A | Other | 28.4K | $2.1M | 0.8% | +4.8% |
| HON HONEYWELL INTERNATIONAL INC | Industrials | 9.1K | $2.0M | 0.7% | +23.0% |
| NTAP NETAPP INC | Technology | 16.2K | $1.9M | 0.7% | +27.5% |
| MRK MERCK & CO. INC. | Healthcare | 16.6K | $1.9M | 0.7% | -2.0% |
| NSC NORFOLK SOUTHERN CORP | Industrials | 6.0K | $1.9M | 0.7% | -4.4% |
| GOOG ALPHABET INC-CL C | Technology | 4.4K | $1.7M | 0.7% | -1.9% |
| XOM EXXON MOBIL CORP | Energy | 11.0K | $1.7M | 0.6% | -2.2% |
| DUK DUKE ENERGY CORP | Utilities | 9.7K | $1.2M | 0.5% | +13.0% |
| JNJ JOHNSON & JOHNSON | Healthcare | 5.1K | $1.2M | 0.4% | +5.4% |
| TSCO TRACTOR SUPPLY COMPANY | Consumer discretionary | 37.2K | $1.1M | 0.4% | +47.2% |
| LLY ELI LILLY & CO | Healthcare | 1.0K | $1.0M | 0.4% | +21.6% |
| TGT TARGET CORP | Consumer discretionary | 8.0K | $972K | 0.4% | New |
| NVDA NVIDIA CORP | Technology | 4.0K | $906K | 0.3% | +2.4% |
| CME CME GROUP INC | Financials | 2.8K | $839K | 0.3% | -1.5% |
| KO COCA-COLA CO/THE | Consumer staples | 10.2K | $816K | 0.3% | +1.3% |
| ALB ALBEMARLE CORP | Materials | 3.7K | $741K | 0.3% | -17.4% |
| ASML ASML HOLDING NV-NY REG SHS | Industrials | 465 | $735K | 0.3% | -16.5% |
| PM PHILIP MORRIS INTERNATIONAL | Consumer staples | 3.9K | $731K | 0.3% | Held |
| TMO THERMO FISHER SCIENTIFIC INC | Other | 1.4K | $608K | 0.2% | Held |
| HD HOME DEPOT INC | Consumer discretionary | 1.6K | $471K | 0.2% | -4.5% |
| PNC PNC FINANCIAL SERVICES GROUP | Financials | 2.2K | $463K | 0.2% | +5.1% |
| LOW LOWE'S COS INC | Consumer discretionary | 1.7K | $375K | 0.1% | Held |
| MCK MCKESSON CORP | Consumer discretionary | 500 | $369K | 0.1% | Held |
13F filing history
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