Advisory Alpha, LLC
Long book
$3.66B
Q1 2026
Positions
545
Top-10 weight
47%
concentration
Last quarter
+10.5%
SPY +14.8%
Turnover
16%
of book per quarter
Strategy in plain words
auto-generated from filingsAdvisory Alpha, LLC is a wealth-management firm allocating client money, running a $3.66B US long book across 545 positions.
The portfolio is moderately concentrated (top 10 ≈ 47% of the book). Turnover is modest: positions are typically held for years. Current anchor positions: SS SPDR P S&P 500 GROWTH ETF, SS SPDR P S&P 500 VALUE ETF, SCHWAB US MID CAP ETF, STE STR SPDR PT DW EU ETF, SS TECHNOLOGY SELECT SECTOR.
Over the last 9 quarters its long book ran on average 1pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+1.2%
Q2 2024
+6.3%
Q3 2024
-0.3%
Q4 2024
-1.4%
Q1 2025
+7.3%
Q2 2025
+6.1%
Q3 2025
+2.2%
Q4 2025
-0.8%
Q1 2026
+10.5%
Sector allocation
Technology 40%
Industrials 14%
Consumer discretionary 10%
Financials 9%
Healthcare 7%
Services media 6%
Utilities 5%
Energy 4%
Long book by quarter
What does Advisory Alpha, own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| AAPL APPLE INC | Technology | 145.4K | $36.9M | 1.0% | +5.8% |
| NVDA NVIDIA CORP | Technology | 182.3K | $31.8M | 0.9% | +6.7% |
| MSFT MICROSOFT CORP | Technology | 52.7K | $19.5M | 0.5% | +11.8% |
| AMZN AMAZON.COM INC | Consumer discretionary | 69.9K | $14.6M | 0.4% | +8.6% |
| GOOGL ALPHABET INC-CL A | Technology | 37.8K | $10.9M | 0.3% | +8.5% |
| TSLA TESLA INC | Industrials | 29.0K | $10.8M | 0.3% | +8.0% |
| GOOG ALPHABET INC-CL C | Technology | 35.4K | $10.2M | 0.3% | -2.1% |
| META META PLATFORMS INC-CLASS A | Technology | 14.5K | $8.3M | 0.2% | +14.2% |
| DE DEERE & CO | Industrials | 13.3K | $7.5M | 0.2% | -0.2% |
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 14.3K | $6.9M | 0.2% | +8.1% |
| WMT WALMART INC | Consumer discretionary | 52.2K | $6.5M | 0.2% | 0.0% |
| XOM EXXON MOBIL CORP | Energy | 36.0K | $6.1M | 0.2% | +5.4% |
| LLY ELI LILLY & CO | Healthcare | 6.2K | $5.7M | 0.2% | +2.5% |
| NFLX NETFLIX INC | Services media | 48.9K | $4.7M | 0.1% | +46.0% |
| CAT CATERPILLAR INC | Industrials | 6.0K | $4.3M | 0.1% | +4.5% |
| JNJ JOHNSON & JOHNSON | Healthcare | 16.5K | $4.0M | 0.1% | +27.1% |
| JPM JPMORGAN CHASE & CO | Financials | 13.6K | $4.0M | 0.1% | +1.2% |
| AMAT APPLIED MATERIALS INC | Technology | 11.5K | $3.9M | 0.1% | +13.2% |
| PG PROCTER & GAMBLE CO/THE | Other | 23.0K | $3.3M | 0.1% | +21.0% |
| LMT LOCKHEED MARTIN CORP | Industrials | 5.2K | $3.1M | 0.1% | +10.4% |
| COST COSTCO WHOLESALE CORP | Consumer discretionary | 2.8K | $2.8M | 0.1% | -11.4% |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | May 14, 2026 | 545 | $3.66B | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Feb 6, 2026 | 519 | $3.67B | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Nov 12, 2025 | 516 | $3.59B | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Aug 1, 2025 | 481 | $3.21B | canonical | SEC ↗ |
| Q1 2025 | 13F-HR/ARESTATEMENT | May 19, 2025 | 455 | $2.94B | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | Apr 8, 2025 | 299 | $1.61B | SEC ↗ | |
| Q4 2024 | 13F-HR | Jan 17, 2025 | 437 | $2.81B | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Nov 12, 2024 | 423 | $2.81B | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Aug 21, 2024 | 395 | $2.54B | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | May 6, 2024 | 384 | $2.44B | canonical | SEC ↗ |