Brand Asset Management Group, Inc.
Long book
$384.5M
Q1 2026
Positions
193
Top-10 weight
45%
concentration
Last quarter
+12.7%
SPY +14.8%
Turnover
31%
of book per quarter
Strategy in plain words
auto-generated from filingsBrand Asset Management Group, Inc. is a wealth-management firm allocating client money, running a $384.5M US long book across 193 positions.
The portfolio is moderately concentrated (top 10 ≈ 45% of the book). The portfolio is actively managed, with meaningful quarterly turnover. Current anchor positions: ISHARES CORE MSCI EMERGING, ISHARES CORE S&P MIDCAP ETF, VANGUARD MID-CAP ETF, VANGUARD RUSSELL 1000 GROWTH, DIMENSIONAL INTERNATIONAL SM.
Over the last 9 quarters its long book ran on average 0pp per quarter ahead of the S&P 500, beating the index in 5 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+1.5%
Q2 2024
+7.4%
Q3 2024
-0.3%
Q4 2024
-1.9%
Q1 2025
+11.5%
Q2 2025
+8.1%
Q3 2025
+2.1%
Q4 2025
-0.5%
Q1 2026
+12.7%
Sector allocation
Technology 47%
Financials 16%
Industrials 15%
Consumer discretionary 5%
Communications 4%
Utilities 3%
Healthcare 3%
Other 3%
Long book by quarter
What does Brand Asset own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| PLTR PALANTIR TECHNOLOGIES INC-A | Technology | 34.4K | $5.0M | 1.3% | +5.0% |
| AAPL APPLE INC | Technology | 11.7K | $3.0M | 0.8% | +21.1% |
| NVDA NVIDIA CORP | Technology | 10.3K | $1.8M | 0.5% | +29.1% |
| MSFT MICROSOFT CORP | Technology | 4.1K | $1.5M | 0.4% | +18.4% |
| TSLA TESLA INC | Industrials | 3.4K | $1.3M | 0.3% | +340.6% |
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 2.3K | $1.1M | 0.3% | +12.4% |
| AVGO BROADCOM INC | Technology | 2.9K | $912K | 0.2% | +29.5% |
| GOOGL ALPHABET INC-CL A | Technology | 3.1K | $890K | 0.2% | +34.6% |
| CINF CINCINNATI FINANCIAL CORP | Financials | 5.4K | $845K | 0.2% | New |
| AMZN AMAZON.COM INC | Consumer discretionary | 3.5K | $737K | 0.2% | +49.7% |
| JPM JPMORGAN CHASE & CO | Financials | 2.5K | $723K | 0.2% | +7.1% |
| UNH UNITEDHEALTH GROUP INC | Financials | 2.6K | $692K | 0.2% | +0.8% |
| PEP PEPSICO INC | Consumer staples | 3.6K | $564K | 0.1% | +12.2% |
| USB US BANCORP | Financials | 9.8K | $512K | 0.1% | -5.8% |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | May 11, 2026 | 193 | $384.5M | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Feb 11, 2026 | 171 | $357.6M | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Nov 12, 2025 | 165 | $355.5M | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Jul 9, 2025 | 92 | $267.8M | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | Apr 10, 2025 | 89 | $239.7M | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Jan 15, 2025 | 89 | $246.3M | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Oct 17, 2024 | 89 | $255.5M | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Jul 19, 2024 | 80 | $236.8M | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | Apr 30, 2024 | 78 | $232.5M | canonical | SEC ↗ |