Cannon Financial Strategists, Inc.
Long book
$760.8M
Q1 2026
Positions
109
Top-10 weight
76%
concentration
Last quarter
+10.5%
SPY +14.8%
Turnover
12%
of book per quarter
Strategy in plain words
auto-generated from filingsCannon Financial Strategists, Inc. is a wealth-management firm allocating client money, running a $760.8M US long book across 109 positions.
The portfolio is extremely concentrated — the top 10 positions are almost the whole book. Turnover is modest: positions are typically held for years. Current anchor positions: DIMENSIONAL INTERNATIONAL CO, SS SPDR S&P 600 SC VAL ETF, AVANTIS US LARGE CAP VALUE, SS SPDR P S&P 500 GROWTH ETF, VANGUARD INTERMEDIATE-TERM B.
Over the last 9 quarters its long book ran on average 0.6pp per quarter behind the S&P 500, beating the index in 4 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+1.1%
Q2 2024
+6.7%
Q3 2024
-0.9%
Q4 2024
-1.4%
Q1 2025
+8.3%
Q2 2025
+7.1%
Q3 2025
+3.2%
Q4 2025
+0.7%
Q1 2026
+10.5%
Sector allocation
Consumer staples 19%
Healthcare 16%
Technology 13%
Utilities 13%
Financials 11%
Consumer discretionary 10%
Other 6%
Energy 6%
Long book by quarter
What does Cannon Financial own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| KO COCA-COLA CO/THE | Consumer staples | 55.2K | $4.2M | 0.6% | -4.4% |
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 4.8K | $2.3M | 0.3% | +11.5% |
| SO SOUTHERN CO/THE | Utilities | 18.4K | $1.8M | 0.2% | +23.7% |
| HD HOME DEPOT INC | Consumer discretionary | 3.8K | $1.2M | 0.2% | -6.6% |
| AAPL APPLE INC | Technology | 4.5K | $1.1M | 0.1% | -40.0% |
| XOM EXXON MOBIL CORP | Energy | 6.6K | $1.1M | 0.1% | +33.2% |
| PG PROCTER & GAMBLE CO/THE | Other | 7.5K | $1.1M | 0.1% | -0.4% |
| WMT WALMART INC | Consumer discretionary | 7.6K | $943K | 0.1% | +8.9% |
| MSFT MICROSOFT CORP | Technology | 2.5K | $939K | 0.1% | +5.4% |
| ABBV ABBVIE INC | Healthcare | 4.2K | $906K | 0.1% | +0.7% |
| DUK DUKE ENERGY CORP | Utilities | 6.9K | $900K | 0.1% | +0.5% |
| RYTM RHYTHM PHARMACEUTICALS INC | Healthcare | 10.0K | $870K | 0.1% | Held |
| JNJ JOHNSON & JOHNSON | Healthcare | 2.8K | $673K | 0.1% | +2.5% |
| KMI KINDER MORGAN INC | Utilities | 15.2K | $509K | 0.1% | +31.4% |
| MRK MERCK & CO. INC. | Healthcare | 4.2K | $504K | 0.1% | +1.8% |
| CVX CHEVRON CORP | Energy | 2.3K | $477K | 0.1% | +74.2% |
| JPM JPMORGAN CHASE & CO | Financials | 1.6K | $474K | 0.1% | +3.3% |
| ROK ROCKWELL AUTOMATION INC | Other | 1.3K | $455K | 0.1% | Held |
| ABT ABBOTT LABORATORIES | Healthcare | 4.4K | $448K | 0.1% | 0.0% |
| GOOG ALPHABET INC-CL C | Technology | 1.6K | $447K | 0.1% | -1.9% |
| AMGN AMGEN INC | Healthcare | 1.2K | $431K | 0.1% | -39.4% |
| AER AERCAP HOLDINGS NV | Services media | 3.0K | $412K | 0.1% | Held |
| HSY HERSHEY CO/THE | Consumer staples | 1.8K | $367K | 0.0% | +0.3% |
| LLY ELI LILLY & CO | Healthcare | 356 | $328K | 0.0% | +2.3% |
| GIS GENERAL MILLS INC | Consumer staples | 8.8K | $326K | 0.0% | -0.6% |
| NVDA NVIDIA CORP | Technology | 1.8K | $314K | 0.0% | +15.7% |
| IBM INTL BUSINESS MACHINES CORP | Technology | 1.2K | $297K | 0.0% | +0.5% |
| COST COSTCO WHOLESALE CORP | Consumer discretionary | 277 | $276K | 0.0% | +6.9% |
| TXN TEXAS INSTRUMENTS INC | Technology | 1.4K | $265K | 0.0% | -0.3% |
| T AT&T INC | Communications | 8.6K | $250K | 0.0% | Held |
| WPM WHEATON PRECIOUS METALS CORP | Materials | 1.9K | $248K | 0.0% | New |
| UPS UNITED PARCEL SERVICE-CL B | Industrials | 2.5K | $246K | 0.0% | Held |
| LOW LOWE'S COS INC | Consumer discretionary | 980 | $232K | 0.0% | +3.5% |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | May 12, 2026 | 109 | $760.8M | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Feb 4, 2026 | 100 | $719.3M | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Nov 6, 2025 | 104 | $698.8M | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Aug 6, 2025 | 100 | $633.1M | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | May 5, 2025 | 96 | $582.5M | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Feb 3, 2025 | 96 | $583.3M | canonical | SEC ↗ |
| Q3 2024 | 13F-HR/ARESTATEMENT | Oct 21, 2024 | 98 | $572.1M | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Oct 18, 2024 | 90 | $466.9M | SEC ↗ | |
| Q2 2024 | 13F-HR | Sep 10, 2024 | 92 | $524.4M | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | Oct 1, 2024 | 94 | $508.6M | canonical | SEC ↗ |