Center for Financial Planning, Inc.
Long book
$958.0M
Q1 2026
Positions
658
Top-10 weight
76%
concentration
Last quarter
+11.3%
SPY +14.8%
Turnover
15%
of book per quarter
Strategy in plain words
auto-generated from filingsCenter for Financial Planning, Inc. is a wealth-management firm allocating client money, running a $958.0M US long book across 658 positions.
The portfolio is extremely concentrated — the top 10 positions are almost the whole book. Turnover is modest: positions are typically held for years. Current anchor positions: VANGUARD S&P 500 ETF, ISHARES CORE U.S. AGGREGATE, STE STR SPDR PT DW EU ETF, VANGUARD SMALL-CAP ETF, VANGUARD MID-CAP ETF.
Over the last 9 quarters its long book ran on average 0.8pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+1.7%
Q2 2024
+6.9%
Q3 2024
-0.3%
Q4 2024
-1.5%
Q1 2025
+7.9%
Q2 2025
+6.6%
Q3 2025
+2.3%
Q4 2025
-1.9%
Q1 2026
+11.3%
Sector allocation
Technology 27%
Financials 23%
Healthcare 11%
Consumer discretionary 10%
Industrials 9%
Other 5%
Energy 5%
Utilities 4%
Long book by quarter
What does Center for own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| BRK/A BERKSHIRE HATHAWAY INC-CL A | Financials | 19 | $13.6M | 1.4% | Held |
| MSFT MICROSOFT CORP | Technology | 26.5K | $9.8M | 1.0% | +10.8% |
| AAPL APPLE INC | Technology | 31.8K | $8.1M | 0.8% | -0.5% |
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 15.1K | $7.2M | 0.8% | -1.2% |
| GOOG ALPHABET INC-CL C | Technology | 19.5K | $5.6M | 0.6% | Held |
| AMZN AMAZON.COM INC | Consumer discretionary | 24.8K | $5.2M | 0.5% | +0.1% |
| JPM JPMORGAN CHASE & CO | Financials | 17.4K | $5.1M | 0.5% | +0.1% |
| JNJ JOHNSON & JOHNSON | Healthcare | 15.9K | $3.9M | 0.4% | -0.6% |
| ABBV ABBVIE INC | Healthcare | 17.4K | $3.8M | 0.4% | -0.2% |
| NEE NEXTERA ENERGY INC | Utilities | 35.2K | $3.3M | 0.3% | -1.0% |
| AVGO BROADCOM INC | Technology | 9.8K | $3.0M | 0.3% | +3.4% |
| MCK MCKESSON CORP | Consumer discretionary | 3.3K | $2.8M | 0.3% | Held |
| RJF RAYMOND JAMES FINANCIAL INC | Financials | 19.1K | $2.8M | 0.3% | -0.8% |
| PG PROCTER & GAMBLE CO/THE | Other | 18.4K | $2.7M | 0.3% | -5.4% |
| XOM EXXON MOBIL CORP | Energy | 15.6K | $2.6M | 0.3% | -0.5% |
| CVX CHEVRON CORP | Energy | 12.3K | $2.5M | 0.3% | -0.4% |
| MSI MOTOROLA SOLUTIONS INC | Technology | 5.1K | $2.2M | 0.2% | +2.8% |
| PEP PEPSICO INC | Consumer staples | 13.3K | $2.1M | 0.2% | Held |
| TMO THERMO FISHER SCIENTIFIC INC | Other | 4.0K | $1.9M | 0.2% | Held |
| AXP AMERICAN EXPRESS CO | Financials | 6.4K | $1.9M | 0.2% | -3.0% |
| NVDA NVIDIA CORP | Technology | 10.8K | $1.9M | 0.2% | +22.4% |
| CL COLGATE-PALMOLIVE CO | Other | 21.5K | $1.8M | 0.2% | Held |
| ABT ABBOTT LABORATORIES | Healthcare | 17.7K | $1.8M | 0.2% | Held |
| KO COCA-COLA CO/THE | Consumer staples | 23.4K | $1.8M | 0.2% | +0.7% |
| CRM SALESFORCE INC | Technology | 9.5K | $1.8M | 0.2% | +21.9% |
| SYK STRYKER CORP | Healthcare | 5.1K | $1.7M | 0.2% | +2.6% |
| MCD MCDONALD'S CORP | Consumer discretionary | 5.3K | $1.6M | 0.2% | -1.4% |
| HD HOME DEPOT INC | Consumer discretionary | 4.9K | $1.6M | 0.2% | -0.5% |
| WMT WALMART INC | Consumer discretionary | 12.7K | $1.6M | 0.2% | -1.3% |
| ETN EATON CORP PLC | Industrials | 4.3K | $1.5M | 0.2% | -0.5% |
| GOOGL ALPHABET INC-CL A | Technology | 5.0K | $1.4M | 0.2% | -11.3% |
| MRK MERCK & CO. INC. | Healthcare | 11.5K | $1.4M | 0.1% | -5.2% |
| MPC MARATHON PETROLEUM CORP | Energy | 5.0K | $1.2M | 0.1% | -1.0% |
| UNP UNION PACIFIC CORP | Industrials | 4.8K | $1.2M | 0.1% | +1.1% |
| DTE DTE ENERGY COMPANY | Utilities | 7.5K | $1.1M | 0.1% | +0.5% |
| TSLA TESLA INC | Industrials | 3.0K | $1.1M | 0.1% | +0.1% |
| MMM 3M CO | Healthcare | 7.4K | $1.1M | 0.1% | 0.0% |
| ITW ILLINOIS TOOL WORKS | Industrials | 3.8K | $994K | 0.1% | -9.8% |
| PM PHILIP MORRIS INTERNATIONAL | Consumer staples | 5.9K | $983K | 0.1% | -1.4% |
| LLY ELI LILLY & CO | Healthcare | 915 | $842K | 0.1% | +16.4% |
| EMR EMERSON ELECTRIC CO | Industrials | 6.2K | $814K | 0.1% | -8.3% |
| GEV GE VERNOVA INC | Industrials | 926 | $808K | 0.1% | -0.1% |
| DAN DANA INC | Industrials | 24.0K | $808K | 0.1% | Held |
| DAL DELTA AIR LINES INC | Industrials | 12.0K | $796K | 0.1% | -2.6% |
| ADI ANALOG DEVICES INC | Technology | 2.5K | $793K | 0.1% | +3.7% |
| CSCO CISCO SYSTEMS INC | Technology | 9.9K | $766K | 0.1% | -2.1% |
| IBM INTL BUSINESS MACHINES CORP | Technology | 3.1K | $763K | 0.1% | -0.6% |
| OMC OMNICOM GROUP | Services media | 9.8K | $739K | 0.1% | Held |
| META META PLATFORMS INC-CLASS A | Technology | 1.3K | $739K | 0.1% | +2.7% |
| CB CHUBB LTD | Financials | 2.3K | $735K | 0.1% | +2.0% |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | May 4, 2026 | 663 | $958.0M | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Feb 5, 2026 | 712 | $961.1M | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Nov 6, 2025 | 662 | $935.6M | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Aug 4, 2025 | 647 | $871.9M | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | Apr 22, 2025 | 700 | $782.6M | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Jan 30, 2025 | 676 | $749.3M | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Oct 16, 2024 | 580 | $737.0M | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Jul 18, 2024 | 585 | $691.7M | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | Apr 25, 2024 | 608 | $669.0M | canonical | SEC ↗ |