Ellenbecker Investment Group

Wealth advisor Mechanical CIK 1731497
League rank
#1460
in Wealth advisor · #4245 overall
Long book
$742.9M
Q1 2026
Positions
134
Top-10 weight
81%
concentration
Last quarter
+11.0%
SPY +14.8%
Turnover
10%
of book per quarter

Strategy in plain words

auto-generated from filings

Ellenbecker Investment Group is a wealth-management firm allocating client money, running a $742.9M US long book across 134 positions.

The portfolio is extremely concentrated — the top 10 positions are almost the whole book. The book barely moves quarter to quarter — a patient, low-turnover holder. Current anchor positions: ISHARES CORE S&P 500 ETF, ISHARES CORE U.S. AGGREGATE, VANGUARD FTSE DEVELOPED ETF, ISHARES RUSSELL 1000 GROWTH, VANGUARD SMALL-CAP ETF.

Over the last 9 quarters its long book ran on average 0.7pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.

Implied long-book return vs S&P 500

methodology: positions priced quarterly, no shorts/options
Fund long book S&P 500
Q1 2024
+2.4%
Q2 2024
+7.0%
Q3 2024
+1.0%
Q4 2024
-2.9%
Q1 2025
+8.2%
Q2 2025
+6.8%
Q3 2025
+2.0%
Q4 2025
-1.7%
Q1 2026
+11.0%

Sector allocation

Technology
31%
Consumer discretionary
14%
Industrials
12%
Consumer staples
10%
Utilities
8%
Financials
7%
Healthcare
7%
Services media
4%

Long book by quarter

$476.2M
Q1 2024
$496.9M
Q2 2024
$529.2M
Q3 2024
$559.2M
Q4 2024
$556.5M
Q1 2025
$619.0M
Q2 2025
$677.8M
Q3 2025
$714.7M
Q4 2025
$742.9M
Q1 2026

What does Ellenbecker Investment own?

Q1 2026 13F
CompanySectorSharesValue% of bookChange
AAPL APPLE INCTechnology37.7K$9.6M1.3%-2.6%
FAST FASTENAL COConsumer discretionary89.7K$4.2M0.6%+574.6%
MSFT MICROSOFT CORPTechnology11.1K$4.1M0.6%+1.5%
NVDA NVIDIA CORPTechnology21.3K$3.7M0.5%+3.1%
PM PHILIP MORRIS INTERNATIONALConsumer staples21.8K$3.6M0.5%-4.8%
CAT CATERPILLAR INCIndustrials5.0K$3.6M0.5%-8.4%
WEC WEC ENERGY GROUP INCUtilities21.5K$2.5M0.3%+0.8%
MO ALTRIA GROUP INCConsumer staples31.5K$2.1M0.3%-4.4%
AMZN AMAZON.COM INCConsumer discretionary8.8K$1.8M0.2%-0.9%
WMT WALMART INCConsumer discretionary14.3K$1.8M0.2%-1.1%
BRK/B BERKSHIRE HATHAWAY INC-CL BFinancials3.1K$1.5M0.2%Held
XOM EXXON MOBIL CORPEnergy8.4K$1.4M0.2%+0.5%
GOOG ALPHABET INC-CL CTechnology4.9K$1.4M0.2%+7.4%
ABBV ABBVIE INCHealthcare5.9K$1.3M0.2%+5.0%
HON HONEYWELL INTERNATIONAL INCIndustrials5.6K$1.3M0.2%+2.1%
JNJ JOHNSON & JOHNSONHealthcare4.4K$1.1M0.1%+2.7%
TSLA TESLA INCIndustrials2.9K$1.1M0.1%+0.4%
UNH UNITEDHEALTH GROUP INCFinancials3.7K$1.0M0.1%+1.2%
PEP PEPSICO INCConsumer staples6.4K$991K0.1%+14.1%
GOOGL ALPHABET INC-CL ATechnology3.4K$987K0.1%+6.1%
ETN EATON CORP PLCIndustrials2.7K$971K0.1%-3.5%
EPD ENTERPRISE PRODUCTS PARTNERSUtilities25.4K$960K0.1%+0.2%
FISV FISERV INCServices media17.0K$948K0.1%-1.8%
MRK MERCK & CO. INC.Healthcare7.5K$904K0.1%+8.1%
MTG MGIC INVESTMENT CORPFinancials29.3K$769K0.1%+49.5%
LNT ALLIANT ENERGY CORPUtilities10.7K$769K0.1%+22.2%
CVX CHEVRON CORPEnergy3.7K$762K0.1%+4.2%
SYY SYSCO CORPConsumer discretionary10.4K$742K0.1%Held
AVGO BROADCOM INCTechnology2.4K$732K0.1%+7.1%
IBM INTL BUSINESS MACHINES CORPTechnology3.0K$731K0.1%-5.1%
V VISA INC-CLASS A SHARESServices media2.4K$721K0.1%+11.6%
BRK/A BERKSHIRE HATHAWAY INC-CL AFinancials1$718K0.1%Held
HD HOME DEPOT INCConsumer discretionary2.2K$716K0.1%+4.6%
LLY ELI LILLY & COHealthcare748$689K0.1%-4.0%
MAR MARRIOTT INTERNATIONAL -CL AServices media2.0K$651K0.1%+0.2%
COST COSTCO WHOLESALE CORPConsumer discretionary615$613K0.1%+3.7%
BMO BANK OF MONTREALFinancials4.5K$610K0.1%Held
META META PLATFORMS INC-CLASS ATechnology1.1K$605K0.1%-13.9%
ROK ROCKWELL AUTOMATION INCOther1.6K$587K0.1%+0.1%
T AT&T INCCommunications18.1K$525K0.1%-3.4%
KMI KINDER MORGAN INCUtilities15.7K$525K0.1%+1.7%
KO COCA-COLA CO/THEConsumer staples6.7K$513K0.1%Held
ABT ABBOTT LABORATORIESHealthcare5.0K$511K0.1%-8.0%
RTX RTX CORPIndustrials2.6K$496K0.1%+7.0%
JCI JOHNSON CONTROLS INTERNATIONIndustrials3.7K$484K0.1%Held
ORCL ORACLE CORPTechnology3.3K$482K0.1%+6.0%
MCD MCDONALD'S CORPConsumer discretionary1.5K$473K0.1%+6.3%
KLAC KLA CORPOther309$456K0.1%+13.6%
BMI BADGER METER INCTechnology2.7K$413K0.1%Held
ADI ANALOG DEVICES INCTechnology1.2K$388K0.1%+26.8%

13F filing history

PeriodFormFiledEntriesReported valueFlagsSource
Q1 202613F-HRApr 23, 2026134$742.9M canonicalSEC ↗
Q4 202513F-HRJan 30, 2026132$714.7M canonicalSEC ↗
Q3 202513F-HROct 14, 2025128$677.8M canonicalSEC ↗
Q2 202513F-HRJul 22, 2025119$619.0M canonicalSEC ↗
Q1 202513F-HRApr 15, 2025112$556.5M canonicalSEC ↗
Q4 202413F-HRJan 13, 2025112$559.2M canonicalSEC ↗
Q3 202413F-HROct 17, 2024109$529.2M canonicalSEC ↗
Q2 202413F-HRJul 11, 2024117$496.9M canonicalSEC ↗
Q1 202413F-HRApr 9, 2024105$476.2M canonicalSEC ↗