First Heartland Consultants, Inc.
Long book
$1.31B
Q1 2026
Positions
523
Top-10 weight
24%
concentration
Last quarter
+11.0%
SPY +14.8%
Turnover
18%
of book per quarter
Strategy in plain words
auto-generated from filingsFirst Heartland Consultants, Inc. is a wealth-management firm allocating client money, running a $1.31B US long book across 523 positions.
The portfolio is broadly diversified across 523 positions (top 10 only 24%). Turnover is modest: positions are typically held for years. Current anchor positions: STE STR SPDR PT S&P 500 ETF, APTUS COLLARED INVEST OPP, INVESCO QQQ TRUST SERIES 1, STE STR SPDR PT DW EU ETF, FIRST TRUST RISING DIVIDEND.
Over the last 9 quarters its long book ran on average 0.9pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+2.0%
Q2 2024
+6.3%
Q3 2024
+0.8%
Q4 2024
-2.4%
Q1 2025
+7.9%
Q2 2025
+6.1%
Q3 2025
+1.9%
Q4 2025
-1.5%
Q1 2026
+11.0%
Sector allocation
Technology 36%
Consumer discretionary 18%
Industrials 12%
Financials 11%
Healthcare 7%
Services media 5%
Communications 4%
Energy 3%
Long book by quarter
What does First Heartland own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| AAPL APPLE INC | Technology | 51.5K | $13.1M | 1.0% | -4.3% |
| NVDA NVIDIA CORP | Technology | 73.3K | $12.8M | 1.0% | -3.2% |
| AMZN AMAZON.COM INC | Consumer discretionary | 46.8K | $9.8M | 0.7% | -4.5% |
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 16.9K | $8.1M | 0.6% | +0.5% |
| MSFT MICROSOFT CORP | Technology | 15.0K | $5.6M | 0.4% | -2.4% |
| WMT WALMART INC | Consumer discretionary | 40.8K | $5.1M | 0.4% | -1.9% |
| LLY ELI LILLY & CO | Healthcare | 3.8K | $3.5M | 0.3% | +0.9% |
| CAT CATERPILLAR INC | Industrials | 4.4K | $3.1M | 0.2% | +5.9% |
| ASTS AST SPACEMOBILE INC | Communications | 32.3K | $2.7M | 0.2% | +1.9% |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | Apr 8, 2026 | 523 | $1.31B | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Jan 9, 2026 | 533 | $1.32B | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Nov 10, 2025 | 523 | $1.24B | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Aug 15, 2025 | 503 | $1.12B | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | May 7, 2025 | 439 | $969.0M | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Feb 18, 2025 | 448 | $975.0M | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Nov 5, 2024 | 453 | $930.0M | $K fixed canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Jul 25, 2024 | 445 | $1.43B | $K fixed canonical | SEC ↗ |
| Q1 2024 | 13F-HR | May 7, 2024 | 422 | $963.4M | $K fixed canonical | SEC ↗ |