Frisch Financial Group, Inc.

Wealth advisor Mechanical CIK 1767730
League rank
#1062
in Wealth advisor · #3575 overall
Long book
$478.3M
Q1 2026
Positions
167
Top-10 weight
48%
concentration
Last quarter
+11.8%
SPY +14.8%
Turnover
19%
of book per quarter

Strategy in plain words

auto-generated from filings

Frisch Financial Group, Inc. is a wealth-management firm allocating client money, running a $478.3M US long book across 167 positions.

The portfolio is moderately concentrated (top 10 ≈ 48% of the book). Turnover is modest: positions are typically held for years. Current anchor positions: VANGUARD VALUE ETF, INVESCO S&P 500 EQUAL WEIGHT, SS SPDR P INT TERM TSY ETF, ISHARES FLEX I A ETF-USD INC, ISHRS US E F R A ETF-USD INC.

Over the last 9 quarters its long book ran on average 0.8pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.

Implied long-book return vs S&P 500

methodology: positions priced quarterly, no shorts/options
Fund long book S&P 500
Q1 2024
+2.2%
Q2 2024
+5.4%
Q3 2024
+1.3%
Q4 2024
-1.6%
Q1 2025
+6.0%
Q2 2025
+7.3%
Q3 2025
+3.4%
Q4 2025
-2.2%
Q1 2026
+11.8%

Sector allocation

Technology
45%
Financials
20%
Healthcare
11%
Consumer discretionary
7%
Industrials
5%
Utilities
3%
Services media
3%
Energy
2%

Long book by quarter

$301.0M
Q1 2024
$330.1M
Q2 2024
$332.5M
Q3 2024
$330.4M
Q4 2024
$356.4M
Q1 2025
$408.7M
Q2 2025
$429.8M
Q3 2025
$446.1M
Q4 2025
$478.3M
Q1 2026

What does Frisch Financial own?

Q1 2026 13F
CompanySectorSharesValue% of bookChange
GOOGL ALPHABET INC-CL ATechnology82.5K$23.7M5.0%-1.5%
AAPL APPLE INCTechnology67.7K$17.2M3.6%-1.3%
BRK/B BERKSHIRE HATHAWAY INC-CL BFinancials23.0K$11.0M2.3%-0.2%
JPM JPMORGAN CHASE & COFinancials36.6K$10.8M2.2%-4.0%
JNJ JOHNSON & JOHNSONHealthcare42.5K$10.4M2.2%-3.6%
MSFT MICROSOFT CORPTechnology25.7K$9.5M2.0%+1.3%
NVDA NVIDIA CORPTechnology38.5K$6.7M1.4%+18.4%
AMZN AMAZON.COM INCConsumer discretionary24.2K$5.0M1.1%-0.4%
GOOG ALPHABET INC-CL CTechnology12.7K$3.6M0.8%-3.4%
META META PLATFORMS INC-CLASS ATechnology6.3K$3.6M0.8%+2.0%
HD HOME DEPOT INCConsumer discretionary6.7K$2.2M0.5%-1.9%
GS GOLDMAN SACHS GROUP INCFinancials2.5K$2.1M0.4%+1.3%
XOM EXXON MOBIL CORPEnergy11.7K$2.0M0.4%-4.1%
VZ VERIZON COMMUNICATIONS INCCommunications39.0K$2.0M0.4%-0.8%
ABBV ABBVIE INCHealthcare7.5K$1.6M0.3%-2.0%
LLY ELI LILLY & COHealthcare1.7K$1.6M0.3%-16.7%
DIS WALT DISNEY CO/THEServices media16.3K$1.6M0.3%-3.2%
ED CONSOLIDATED EDISON INCUtilities12.2K$1.4M0.3%-12.7%
SCHW SCHWAB (CHARLES) CORPFinancials14.5K$1.4M0.3%-1.9%
V VISA INC-CLASS A SHARESServices media4.4K$1.3M0.3%+1.2%
EPD ENTERPRISE PRODUCTS PARTNERSUtilities31.8K$1.2M0.3%Held
UNH UNITEDHEALTH GROUP INCFinancials4.4K$1.2M0.3%+3.5%
MCD MCDONALD'S CORPConsumer discretionary3.7K$1.2M0.2%+0.2%
CAT CATERPILLAR INCIndustrials1.6K$1.1M0.2%-2.8%
MRK MERCK & CO. INC.Healthcare9.2K$1.1M0.2%+0.4%
COST COSTCO WHOLESALE CORPConsumer discretionary1.0K$1.0M0.2%+1.0%
GFF GRIFFON CORPIndustrials13.0K$945K0.2%-3.7%
CVX CHEVRON CORPEnergy4.3K$882K0.2%+9.6%
PFE PFIZER INCHealthcare30.8K$864K0.2%-14.1%
WMT WALMART INCConsumer discretionary6.9K$857K0.2%+1.5%
RTX RTX CORPIndustrials4.4K$853K0.2%-10.0%
B BARRICK MINING CORPMaterials19.7K$802K0.2%Held
IBM INTL BUSINESS MACHINES CORPTechnology3.2K$780K0.2%-3.8%
BNY BANK OF NEW YORK MELLON CORPFinancials6.4K$763K0.2%0.0%
BAC BANK OF AMERICA CORPFinancials15.6K$759K0.2%+1.3%
NEE NEXTERA ENERGY INCUtilities8.1K$748K0.2%-7.1%
PG PROCTER & GAMBLE CO/THEOther4.6K$660K0.1%-4.1%
AMD ADVANCED MICRO DEVICESTechnology3.2K$648K0.1%+9.9%
MS MORGAN STANLEYFinancials3.8K$631K0.1%+2.3%
TSLA TESLA INCIndustrials1.7K$625K0.1%+15.5%
NFLX NETFLIX INCServices media6.1K$586K0.1%+40.0%
MO ALTRIA GROUP INCConsumer staples8.8K$586K0.1%+18.8%
AVGO BROADCOM INCTechnology1.9K$581K0.1%-0.6%
HIG HARTFORD INSURANCE GROUP INCFinancials4.3K$579K0.1%-4.7%
ELV ELEVANCE HEALTH INCFinancials1.9K$556K0.1%+0.6%
CSX CSX CORPIndustrials13.3K$546K0.1%-5.4%

13F filing history

PeriodFormFiledEntriesReported valueFlagsSource
Q1 202613F-HRMay 5, 2026167$478.3M canonicalSEC ↗
Q4 202513F-HRFeb 6, 2026163$446.1M canonicalSEC ↗
Q3 202513F-HRNov 10, 2025157$429.8M canonicalSEC ↗
Q2 202513F-HRAug 14, 2025144$408.7M $K fixed canonicalSEC ↗
Q1 202513F-HRMay 14, 2025128$356.4M $K fixed canonicalSEC ↗
Q4 202413F-HRFeb 14, 2025129$330.4M $K fixed canonicalSEC ↗
Q3 202413F-HRNov 15, 2024133$332.5M $K fixed canonicalSEC ↗
Q2 202413F-HRAug 9, 2024136$330.1M $K fixed canonicalSEC ↗
Q1 202413F-HRMay 15, 2024132$301.0M $K fixed canonicalSEC ↗