Highland Financial Advisors, LLC

Wealth advisor Mechanical CIK 1939237
League rank
#575
in Wealth advisor · #2640 overall
Long book
$378.7M
Q1 2026
Positions
67
Top-10 weight
73%
concentration
Last quarter
+13.0%
SPY +14.8%
Turnover
18%
of book per quarter

Strategy in plain words

auto-generated from filings

Highland Financial Advisors, LLC is a wealth-management firm allocating client money, running a $378.7M US long book across 67 positions.

The portfolio is concentrated: the top 10 names carry 73% of the portfolio. Turnover is modest: positions are typically held for years. Current anchor positions: STE STR SPDR PT S&P 500 ETF, INVESCO NASDAQ 100 ETF, AVANTIS U.S. EQUITY ETF, DIMENSIONAL US CORE EQUITY M, VANGUARD RUSSELL 1000 GROWTH.

Over the last 9 quarters its long book ran on average 0.2pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.

Implied long-book return vs S&P 500

methodology: positions priced quarterly, no shorts/options
Fund long book S&P 500
Q1 2024
+2.3%
Q2 2024
+5.6%
Q3 2024
+1.5%
Q4 2024
-3.3%
Q1 2025
+11.1%
Q2 2025
+7.9%
Q3 2025
+2.6%
Q4 2025
-2.5%
Q1 2026
+13.0%

Sector allocation

Technology
31%
Consumer staples
22%
Financials
19%
Consumer discretionary
12%
Energy
7%
Healthcare
3%
Industrials
3%
Services media
2%

Long book by quarter

$249.9M
Q1 2024
$268.9M
Q2 2024
$281.4M
Q3 2024
$288.7M
Q4 2024
$279.6M
Q1 2025
$311.5M
Q2 2025
$348.8M
Q3 2025
$360.7M
Q4 2025
$378.7M
Q1 2026

What does Highland Financial own?

Q1 2026 13F
CompanySectorSharesValue% of bookChange
AAPL APPLE INCTechnology7.5K$1.9M0.5%+7.2%
PM PHILIP MORRIS INTERNATIONALConsumer staples11.2K$1.8M0.5%New
JPM JPMORGAN CHASE & COFinancials4.9K$1.4M0.4%+4.5%
AMZN AMAZON.COM INCConsumer discretionary6.1K$1.3M0.3%+21.5%
MO ALTRIA GROUP INCConsumer staples15.2K$1.0M0.3%New
XOM EXXON MOBIL CORPEnergy5.5K$939K0.2%New
MSFT MICROSOFT CORPTechnology1.7K$628K0.2%+28.4%
BRK/B BERKSHIRE HATHAWAY INC-CL BFinancials1.3K$614K0.2%+25.6%
META META PLATFORMS INC-CLASS ATechnology858$491K0.1%+4.8%
NVDA NVIDIA CORPTechnology2.5K$429K0.1%+15.1%
JNJ JOHNSON & JOHNSONHealthcare1.7K$422K0.1%New
TSLA TESLA INCIndustrials1.1K$401K0.1%+2.7%
GOOG ALPHABET INC-CL CTechnology1.3K$363K0.1%+12.7%
V VISA INC-CLASS A SHARESServices media1.0K$308K0.1%-1.7%
GOOGL ALPHABET INC-CL ATechnology1.0K$292K0.1%+50.5%
CI THE CIGNA GROUPFinancials1.0K$267K0.1%+0.4%
WMT WALMART INCConsumer discretionary2.0K$247K0.1%New
BAC BANK OF AMERICA CORPFinancials4.1K$201K0.1%+4.6%

13F filing history

PeriodFormFiledEntriesReported valueFlagsSource
Q1 202613F-HRApr 21, 202667$378.7M canonicalSEC ↗
Q4 202513F-HRJan 23, 202666$360.7M canonicalSEC ↗
Q3 202513F-HROct 22, 202558$348.8M canonicalSEC ↗
Q2 202513F-HRJul 15, 202554$311.5M canonicalSEC ↗
Q1 202513F-HRApr 8, 202553$279.6M canonicalSEC ↗
Q4 202413F-HRJan 30, 202557$288.7M $K fixed canonicalSEC ↗
Q3 202413F-HROct 30, 202452$281.4M $K fixed canonicalSEC ↗
Q2 202413F-HRJul 17, 202454$268.9M $K fixed canonicalSEC ↗
Q1 202413F-HRMay 6, 202454$249.9M $K fixed canonicalSEC ↗