INVESTMENT ADVISORY SERVICES INC /TX /ADV
Long book
$314.5M
Q1 2026
Positions
130
Top-10 weight
48%
concentration
Last quarter
+10.0%
SPY +14.8%
Turnover
10%
of book per quarter
Strategy in plain words
auto-generated from filingsINVESTMENT ADVISORY SERVICES INC /TX /ADV is a wealth-management firm allocating client money, running a $314.5M US long book across 130 positions.
The portfolio is moderately concentrated (top 10 ≈ 48% of the book). Turnover is modest: positions are typically held for years. Current anchor positions: VANGUARD DIVIDEND APPREC ETF, INVESCO QQQ TRUST SERIES 1, JPMORGAN EQUITY PREMIUM INCO, MICROSOFT CORP, WALMART INC.
Over the last 9 quarters its long book ran on average 1pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+1.5%
Q2 2024
+6.2%
Q3 2024
+0.3%
Q4 2024
-1.4%
Q1 2025
+6.1%
Q2 2025
+6.7%
Q3 2025
+2.3%
Q4 2025
-0.6%
Q1 2026
+10.0%
Sector allocation
Technology 25%
Consumer discretionary 21%
Healthcare 14%
Financials 11%
Energy 10%
Industrials 7%
Consumer staples 4%
Other 4%
Long book by quarter
What does INVESTMENT ADVISORY own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| MSFT MICROSOFT CORP | Technology | 36.6K | $13.6M | 4.3% | -2.0% |
| WMT WALMART INC | Consumer discretionary | 99.5K | $12.4M | 3.9% | -2.0% |
| AAPL APPLE INC | Technology | 46.3K | $11.8M | 3.7% | -1.1% |
| XOM EXXON MOBIL CORP | Energy | 50.2K | $8.5M | 2.7% | -0.2% |
| JNJ JOHNSON & JOHNSON | Healthcare | 26.0K | $6.4M | 2.0% | -1.9% |
| ABBV ABBVIE INC | Healthcare | 24.7K | $5.4M | 1.7% | -2.6% |
| MCD MCDONALD'S CORP | Consumer discretionary | 16.6K | $5.2M | 1.6% | -3.5% |
| JPM JPMORGAN CHASE & CO | Financials | 16.7K | $4.9M | 1.6% | -1.3% |
| HD HOME DEPOT INC | Consumer discretionary | 12.3K | $4.0M | 1.3% | -2.5% |
| AXP AMERICAN EXPRESS CO | Financials | 12.4K | $3.8M | 1.2% | -1.4% |
| CTRA COTERRA ENERGY INC | — | 104.2K | $3.7M | 1.2% | Held |
| CVX CHEVRON CORP | Energy | 17.3K | $3.6M | 1.1% | +1.6% |
| KO COCA-COLA CO/THE | Consumer staples | 46.4K | $3.5M | 1.1% | -2.6% |
| AMZN AMAZON.COM INC | Consumer discretionary | 15.6K | $3.2M | 1.0% | +2.8% |
| SYK STRYKER CORP | Healthcare | 9.8K | $3.2M | 1.0% | +0.2% |
| BLK BLACKROCK INC | Financials | 3.0K | $2.9M | 0.9% | -2.9% |
| GOOGL ALPHABET INC-CL A | Technology | 9.7K | $2.8M | 0.9% | +0.6% |
| COST COSTCO WHOLESALE CORP | Consumer discretionary | 2.6K | $2.6M | 0.8% | +0.2% |
| RTX RTX CORP | Industrials | 13.0K | $2.5M | 0.8% | -0.4% |
| PG PROCTER & GAMBLE CO/THE | Other | 15.7K | $2.3M | 0.7% | -4.2% |
| CSCO CISCO SYSTEMS INC | Technology | 28.8K | $2.2M | 0.7% | +1.2% |
| SCHW SCHWAB (CHARLES) CORP | Financials | 23.0K | $2.2M | 0.7% | -7.4% |
| PEP PEPSICO INC | Consumer staples | 13.0K | $2.0M | 0.6% | -2.6% |
| BAC BANK OF AMERICA CORP | Financials | 40.7K | $2.0M | 0.6% | +0.3% |
| FDX FEDEX CORP | Industrials | 5.5K | $2.0M | 0.6% | -0.2% |
| AMGN AMGEN INC | Healthcare | 5.3K | $1.9M | 0.6% | -1.8% |
| ABT ABBOTT LABORATORIES | Healthcare | 17.2K | $1.8M | 0.6% | -9.9% |
| MCK MCKESSON CORP | Consumer discretionary | 2.0K | $1.7M | 0.6% | 0.0% |
| NVDA NVIDIA CORP | Technology | 9.8K | $1.7M | 0.5% | +7.9% |
| CMI CUMMINS INC | Industrials | 2.9K | $1.6M | 0.5% | -0.1% |
| CAT CATERPILLAR INC | Industrials | 1.6K | $1.1M | 0.4% | +1.1% |
| CEG CONSTELLATION ENERGY | Utilities | 3.7K | $1.0M | 0.3% | +0.1% |
| GOOG ALPHABET INC-CL C | Technology | 3.5K | $1.0M | 0.3% | +2.5% |
| COR CENCORA INC | Consumer discretionary | 2.9K | $923K | 0.3% | -0.1% |
| MRK MERCK & CO. INC. | Healthcare | 7.4K | $888K | 0.3% | +2.1% |
| ADP AUTOMATIC DATA PROCESSING | Technology | 4.3K | $884K | 0.3% | -5.2% |
| SBUX STARBUCKS CORP | Consumer discretionary | 9.6K | $863K | 0.3% | -1.3% |
| IBM INTL BUSINESS MACHINES CORP | Technology | 3.5K | $849K | 0.3% | +3.0% |
| LH LABCORP HOLDINGS INC | Healthcare | 3.1K | $815K | 0.3% | -3.9% |
| V VISA INC-CLASS A SHARES | Services media | 2.6K | $772K | 0.2% | -1.3% |
| AVGO BROADCOM INC | Technology | 2.5K | $766K | 0.2% | +0.9% |
| AMAT APPLIED MATERIALS INC | Technology | 2.2K | $753K | 0.2% | -21.5% |
| META META PLATFORMS INC-CLASS A | Technology | 1.3K | $723K | 0.2% | +5.1% |
| COP CONOCOPHILLIPS | Energy | 5.5K | $719K | 0.2% | +3.9% |
| MDT MEDTRONIC PLC | Healthcare | 8.2K | $712K | 0.2% | -0.1% |
| POOL POOL CORP | Consumer discretionary | 3.2K | $647K | 0.2% | Held |
| ZTS ZOETIS INC | Healthcare | 5.4K | $639K | 0.2% | -4.5% |
| DUK DUKE ENERGY CORP | Utilities | 4.8K | $630K | 0.2% | -0.3% |
| DVN DEVON ENERGY CORP | Energy | 12.3K | $621K | 0.2% | Held |
| TXN TEXAS INSTRUMENTS INC | Technology | 3.2K | $614K | 0.2% | +0.4% |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | Apr 17, 2026 | 130 | $314.5M | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Jan 22, 2026 | 126 | $319.7M | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Oct 22, 2025 | 126 | $317.4M | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Jul 17, 2025 | 131 | $299.8M | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | Apr 24, 2025 | 115 | $276.4M | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Jan 28, 2025 | 116 | $283.6M | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Oct 15, 2024 | 116 | $283.1M | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Jul 17, 2024 | 118 | $272.9M | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | Apr 25, 2024 | 117 | $272.4M | canonical | SEC ↗ |