Kelly Financial Services LLC
Long book
$413.9M
Q1 2026
Positions
128
Top-10 weight
50%
concentration
Last quarter
+10.4%
SPY +14.8%
Turnover
23%
of book per quarter
Strategy in plain words
auto-generated from filingsKelly Financial Services LLC is a wealth-management firm allocating client money, running a $413.9M US long book across 128 positions.
The portfolio is moderately concentrated (top 10 ≈ 50% of the book). Turnover is modest: positions are typically held for years. Current anchor positions: ISHARES CORE S&P 500 ETF, ISH INTL CTRY ROT ACT ETF, ISHARES S&P 500 VALUE ETF, ISHARES S&P 500 GROWTH ETF, ISHRS US E F R A ETF-USD INC.
Over the last 9 quarters its long book ran on average 0.8pp per quarter behind the S&P 500, beating the index in 2 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+3.0%
Q2 2024
+5.6%
Q3 2024
-0.4%
Q4 2024
-1.8%
Q1 2025
+8.6%
Q2 2025
+6.9%
Q3 2025
+2.4%
Q4 2025
-1.4%
Q1 2026
+10.4%
Sector allocation
Technology 30%
Consumer discretionary 26%
Industrials 11%
Financials 8%
Energy 7%
Other 4%
Healthcare 4%
Services media 3%
Long book by quarter
What does Kelly Financial own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| SHW SHERWIN-WILLIAMS CO/THE | Consumer discretionary | 13.9K | $4.5M | 1.1% | +0.1% |
| AAPL APPLE INC | Technology | 14.9K | $3.8M | 0.9% | -0.1% |
| MSFT MICROSOFT CORP | Technology | 4.6K | $1.7M | 0.4% | -0.4% |
| INDB INDEPENDENT BANK CORP/MA | Financials | 20.9K | $1.6M | 0.4% | 0.0% |
| RTX RTX CORP | Industrials | 7.3K | $1.4M | 0.3% | New |
| AMZN AMAZON.COM INC | Consumer discretionary | 5.1K | $1.1M | 0.3% | -0.5% |
| XOM EXXON MOBIL CORP | Energy | 5.8K | $984K | 0.2% | -0.4% |
| LMT LOCKHEED MARTIN CORP | Industrials | 1.3K | $801K | 0.2% | -5.2% |
| NVDA NVIDIA CORP | Technology | 4.4K | $760K | 0.2% | +4.0% |
| AMAT APPLIED MATERIALS INC | Technology | 2.2K | $750K | 0.2% | 0.0% |
| JNJ JOHNSON & JOHNSON | Healthcare | 2.9K | $705K | 0.2% | -1.1% |
| CVX CHEVRON CORP | Energy | 3.3K | $690K | 0.2% | +0.8% |
| JPM JPMORGAN CHASE & CO | Financials | 2.1K | $618K | 0.1% | +2.4% |
| HD HOME DEPOT INC | Consumer discretionary | 1.9K | $613K | 0.1% | -1.0% |
| GOOGL ALPHABET INC-CL A | Technology | 2.0K | $575K | 0.1% | +1.3% |
| MAR MARRIOTT INTERNATIONAL -CL A | Services media | 1.7K | $553K | 0.1% | +0.1% |
| COP CONOCOPHILLIPS | Energy | 4.0K | $523K | 0.1% | +1.0% |
| TJX TJX COMPANIES INC | Consumer discretionary | 3.2K | $504K | 0.1% | -1.5% |
| TSLA TESLA INC | Industrials | 1.4K | $502K | 0.1% | +0.1% |
| KLAC KLA CORP | Other | 303 | $446K | 0.1% | Held |
| GOOG ALPHABET INC-CL C | Technology | 1.5K | $442K | 0.1% | +0.7% |
| ORCL ORACLE CORP | Technology | 2.9K | $424K | 0.1% | +3.9% |
| VZ VERIZON COMMUNICATIONS INC | Communications | 8.2K | $410K | 0.1% | +10.3% |
| T AT&T INC | Communications | 13.5K | $391K | 0.1% | +13.3% |
| WMT WALMART INC | Consumer discretionary | 3.0K | $378K | 0.1% | New |
| ROK ROCKWELL AUTOMATION INC | Other | 993 | $356K | 0.1% | -1.9% |
| ABBV ABBVIE INC | Healthcare | 1.6K | $337K | 0.1% | -4.2% |
| COST COSTCO WHOLESALE CORP | Consumer discretionary | 314 | $313K | 0.1% | +21.2% |
| MCD MCDONALD'S CORP | Consumer discretionary | 983 | $306K | 0.1% | Held |
| PM PHILIP MORRIS INTERNATIONAL | Consumer staples | 1.7K | $284K | 0.1% | -12.8% |
| V VISA INC-CLASS A SHARES | Services media | 931 | $281K | 0.1% | -3.8% |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | Apr 13, 2026 | 128 | $413.9M | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Jan 13, 2026 | 123 | $399.0M | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Oct 15, 2025 | 114 | $386.2M | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Jul 17, 2025 | 116 | $339.4M | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | Apr 15, 2025 | 113 | $287.7M | canonical | SEC ↗ |
| Q4 2024 | 13F-HR/ARESTATEMENT | Jan 16, 2025 | 114 | $277.3M | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Jan 14, 2025 | 31 | $106.1M | SEC ↗ | |
| Q3 2024 | 13F-HR | Oct 9, 2024 | 112 | $272.7M | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Aug 12, 2024 | 802 | $279.7M | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | Jul 17, 2024 | 803 | $261.3M | canonical | SEC ↗ |