Keudell/Morrison Wealth Management

Wealth advisor Mechanical CIK 1785498
League rank
#2111
in Wealth advisor · #5294 overall
Long book
$489.0M
Q1 2026
Positions
245
Top-10 weight
46%
concentration
Last quarter
+9.9%
SPY +14.8%
Turnover
17%
of book per quarter

Strategy in plain words

auto-generated from filings

Keudell/Morrison Wealth Management is a wealth-management firm allocating client money, running a $489.0M US long book across 245 positions.

The portfolio is moderately concentrated (top 10 ≈ 46% of the book). Turnover is modest: positions are typically held for years. Current anchor positions: SCHWAB US DVD EQUITY ETF, TCW FLEXIBLE INCOME ETF, DIMENSIONAL US CORE EQUITY 2, VANGUARD EMERG MKTS GOV BND, SCHWAB FNDMN INTL LRG CO ETF.

Over the last 8 quarters its long book ran on average 0.8pp per quarter behind the S&P 500, beating the index in 3 of 8 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.

Implied long-book return vs S&P 500

methodology: positions priced quarterly, no shorts/options
Fund long book S&P 500
Q1 2024
+2.4%
Q2 2024
+6.1%
Q3 2024
-0.9%
Q4 2024
+0.5%
Q1 2025
+5.1%
Q2 2025
+5.9%
Q4 2025
+2.1%
Q1 2026
+9.9%

Sector allocation

Technology
33%
Healthcare
13%
Industrials
11%
Consumer discretionary
9%
Financials
9%
Energy
9%
Services media
4%
Consumer staples
4%

Long book by quarter

$330.4M
Q1 2024
$341.8M
Q2 2024
$368.4M
Q3 2024
$383.7M
Q4 2024
$424.0M
Q1 2025
$450.7M
Q2 2025
$475.8M
Q4 2025
$489.0M
Q1 2026

What does Keudell/Morrison Wealth own?

Q1 2026 13F
CompanySectorSharesValue% of bookChange
AAPL APPLE INCTechnology66.7K$16.9M3.5%+1.8%
GOOG ALPHABET INC-CL CTechnology29.0K$8.3M1.7%-0.9%
MSFT MICROSOFT CORPTechnology19.9K$7.4M1.5%+0.8%
AMZN AMAZON.COM INCConsumer discretionary35.1K$7.3M1.5%+2.8%
XOM EXXON MOBIL CORPEnergy36.8K$6.2M1.3%-4.0%
LLY ELI LILLY & COHealthcare5.0K$4.6M0.9%-3.7%
LRCX LAM RESEARCH CORPIndustrials20.9K$4.5M0.9%+0.9%
ABBV ABBVIE INCHealthcare20.0K$4.4M0.9%+0.3%
CVX CHEVRON CORPEnergy18.6K$3.8M0.8%+5.2%
NVDA NVIDIA CORPTechnology21.2K$3.7M0.8%+0.5%
GOOGL ALPHABET INC-CL ATechnology12.8K$3.7M0.8%+2.9%
V VISA INC-CLASS A SHARESServices media11.2K$3.4M0.7%-1.7%
RTX RTX CORPIndustrials17.0K$3.3M0.7%-1.0%
PM PHILIP MORRIS INTERNATIONALConsumer staples18.7K$3.1M0.6%+1.4%
HD HOME DEPOT INCConsumer discretionary9.2K$3.0M0.6%-0.1%
CAT CATERPILLAR INCIndustrials4.1K$2.9M0.6%-32.1%
JPM JPMORGAN CHASE & COFinancials9.5K$2.8M0.6%+6.6%
USB US BANCORPFinancials51.9K$2.7M0.6%-3.0%
VZ VERIZON COMMUNICATIONS INCCommunications52.1K$2.6M0.5%-2.2%
GILD GILEAD SCIENCES INCHealthcare15.0K$2.1M0.4%-6.3%
SYK STRYKER CORPHealthcare6.1K$2.0M0.4%Held
T AT&T INCCommunications68.9K$2.0M0.4%+6.9%
MO ALTRIA GROUP INCConsumer staples30.1K$2.0M0.4%-0.6%
QCOM QUALCOMM INCTechnology14.2K$1.8M0.4%+0.1%
JNJ JOHNSON & JOHNSONHealthcare7.3K$1.8M0.4%-16.0%
COST COSTCO WHOLESALE CORPConsumer discretionary1.8K$1.8M0.4%+1.5%
META META PLATFORMS INC-CLASS ATechnology3.1K$1.8M0.4%-1.7%
ASML ASML HOLDING NV-NY REG SHSIndustrials1.3K$1.7M0.4%+0.3%
AMGN AMGEN INCHealthcare4.9K$1.7M0.4%-8.5%
NKE NIKE INC -CL BOther32.0K$1.7M0.3%+5.6%
MRK MERCK & CO. INC.Healthcare13.4K$1.6M0.3%+5.7%
LHX L3HARRIS TECHNOLOGIES INCTechnology4.6K$1.6M0.3%+0.7%
ELV ELEVANCE HEALTH INCFinancials5.0K$1.5M0.3%+0.1%
AVGO BROADCOM INCTechnology4.5K$1.4M0.3%+1.3%
ORCL ORACLE CORPTechnology9.1K$1.3M0.3%-1.6%
BRK/B BERKSHIRE HATHAWAY INC-CL BFinancials2.8K$1.3M0.3%-5.1%
TTE TOTALENERGIES SEEnergy14.4K$1.3M0.3%+2.3%
WMT WALMART INCConsumer discretionary10.2K$1.3M0.3%+1.2%
BMY BRISTOL-MYERS SQUIBB COHealthcare20.4K$1.2M0.3%-11.7%
CSCO CISCO SYSTEMS INCTechnology15.4K$1.2M0.2%+2.8%
IBM INTL BUSINESS MACHINES CORPTechnology4.6K$1.1M0.2%+0.4%
CRM SALESFORCE INCTechnology5.9K$1.1M0.2%-9.9%
ENB ENBRIDGE INCEnergy20.0K$1.1M0.2%-7.3%
INTC INTEL CORPTechnology24.4K$1.1M0.2%-1.0%
NFLX NETFLIX INCServices media10.9K$1.1M0.2%+16.8%
SBUX STARBUCKS CORPConsumer discretionary11.6K$1.0M0.2%-7.9%
LMT LOCKHEED MARTIN CORPIndustrials1.7K$1.0M0.2%-0.3%
MAR MARRIOTT INTERNATIONAL -CL AServices media3.1K$1.0M0.2%+6.2%
VLO VALERO ENERGY CORPEnergy4.1K$1.0M0.2%+5.3%
WFC WELLS FARGO & COFinancials12.1K$964K0.2%+7.9%

13F filing history

PeriodFormFiledEntriesReported valueFlagsSource
Q1 202613F-HRApr 20, 2026245$489.0M canonicalSEC ↗
Q4 202513F-HRFeb 6, 2026232$475.9M canonicalSEC ↗
Q2 202513F-HRJul 22, 2025228$450.7M canonicalSEC ↗
Q1 202513F-HRApr 23, 2025218$424.0M canonicalSEC ↗
Q4 202413F-HRJan 23, 2025220$383.7M canonicalSEC ↗
Q3 202413F-HROct 31, 2024219$368.4M canonicalSEC ↗
Q2 202413F-HRJul 16, 2024206$341.8M canonicalSEC ↗
Q1 202413F-HRMay 7, 2024204$330.4M canonicalSEC ↗