Keystone Financial Planning, Inc.
Long book
$374.4M
Q1 2026
Positions
40
Top-10 weight
79%
concentration
Last quarter
+6.1%
SPY +14.8%
Turnover
13%
of book per quarter
Strategy in plain words
auto-generated from filingsKeystone Financial Planning, Inc. is a wealth-management firm allocating client money, running a $374.4M US long book across 40 positions.
The portfolio is extremely concentrated — the top 10 positions are almost the whole book. Turnover is modest: positions are typically held for years. Current anchor positions: SCHWAB US DVD EQUITY ETF, VERIZON COMMUNICATIONS INC, US BANCORP, MICROSOFT CORP, BRITISH AMERICAN TOB-SP ADR.
Over the last 9 quarters its long book ran on average 0.6pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
-0.5%
Q2 2024
+10.2%
Q3 2024
-2.1%
Q4 2024
+5.3%
Q1 2025
-0.0%
Q2 2025
+4.8%
Q3 2025
+2.6%
Q4 2025
+8.8%
Q1 2026
+6.1%
Sector allocation
Financials 30%
Technology 14%
Healthcare 13%
Consumer staples 12%
Communications 10%
Energy 10%
Industrials 4%
Consumer discretionary 4%
Long book by quarter
What does Keystone Financial own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| VZ VERIZON COMMUNICATIONS INC | Communications | 239.0K | $12.0M | 3.2% | +0.5% |
| USB US BANCORP | Financials | 224.3K | $11.7M | 3.1% | +1.6% |
| MSFT MICROSOFT CORP | Technology | 26.9K | $9.9M | 2.7% | Held |
| BMY BRISTOL-MYERS SQUIBB CO | Healthcare | 159.5K | $9.7M | 2.6% | Held |
| BNS BANK OF NOVA SCOTIA | Financials | 139.1K | $9.6M | 2.6% | Held |
| CME CME GROUP INC | Financials | 32.0K | $9.5M | 2.5% | 0.0% |
| XOM EXXON MOBIL CORP | Energy | 48.7K | $8.3M | 2.2% | 0.0% |
| MO ALTRIA GROUP INC | Consumer staples | 107.2K | $7.1M | 1.9% | Held |
| PFE PFIZER INC | Healthcare | 246.4K | $6.9M | 1.8% | Held |
| TROW T ROWE PRICE GROUP INC | Financials | 68.5K | $6.2M | 1.6% | Held |
| PM PHILIP MORRIS INTERNATIONAL | Consumer staples | 35.4K | $5.8M | 1.6% | -54.6% |
| CVX CHEVRON CORP | Energy | 24.9K | $5.1M | 1.4% | -67.7% |
| UPS UNITED PARCEL SERVICE-CL B | Industrials | 45.8K | $4.5M | 1.2% | Held |
| CSCO CISCO SYSTEMS INC | Technology | 49.0K | $3.8M | 1.0% | -0.7% |
| QCOM QUALCOMM INC | Technology | 26.2K | $3.4M | 0.9% | Held |
| KO COCA-COLA CO/THE | Consumer staples | 35.7K | $2.7M | 0.7% | Held |
| MCD MCDONALD'S CORP | Consumer discretionary | 8.5K | $2.6M | 0.7% | Held |
| BEN FRANKLIN RESOURCES INC | Financials | 105.9K | $2.5M | 0.7% | +2.3% |
| GPC GENUINE PARTS CO | Consumer discretionary | 20.8K | $2.2M | 0.6% | Held |
| IBM INTL BUSINESS MACHINES CORP | Technology | 8.5K | $2.1M | 0.6% | Held |
| T AT&T INC | Communications | 66.1K | $1.9M | 0.5% | +4.1% |
| PNW PINNACLE WEST CAPITAL | Utilities | 14.0K | $1.4M | 0.4% | +6.3% |
| PG PROCTER & GAMBLE CO/THE | Other | 9.0K | $1.3M | 0.3% | Held |
| LMT LOCKHEED MARTIN CORP | Industrials | 1.9K | $1.2M | 0.3% | Held |
| CL COLGATE-PALMOLIVE CO | Other | 8.9K | $756K | 0.2% | Held |
| TJX TJX COMPANIES INC | Consumer discretionary | 4.2K | $677K | 0.2% | +0.3% |
| PEG PUBLIC SERVICE ENTERPRISE GP | Utilities | 5.3K | $426K | 0.1% | -2.7% |
| CVS CVS HEALTH CORP | Healthcare | 4.5K | $325K | 0.1% | Held |
| BAC BANK OF AMERICA CORP | Financials | 5.9K | $287K | 0.1% | Held |
| AMGN AMGEN INC | Healthcare | 612 | $215K | 0.1% | Held |
| ACN ACCENTURE PLC-CL A | Services media | 1.1K | $215K | 0.1% | Held |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | Apr 9, 2026 | 40 | $374.4M | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Jan 7, 2026 | 44 | $344.8M | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Oct 8, 2025 | 46 | $344.1M | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Jul 31, 2025 | 45 | $330.8M | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | Apr 9, 2025 | 46 | $335.6M | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Jan 13, 2025 | 46 | $322.4M | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Oct 28, 2024 | 47 | $330.4M | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Jul 10, 2024 | 49 | $302.2M | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | Apr 10, 2024 | 49 | $308.4M | canonical | SEC ↗ |