Mayfair Advisory Group, LLC
Long book
$286.4M
Q1 2026
Positions
175
Top-10 weight
44%
concentration
Last quarter
+10.9%
SPY +14.8%
Turnover
9%
of book per quarter
Strategy in plain words
auto-generated from filingsMayfair Advisory Group, LLC is a wealth-management firm allocating client money, running a $286.4M US long book across 175 positions.
The portfolio is moderately concentrated (top 10 ≈ 44% of the book). The book barely moves quarter to quarter — a patient, low-turnover holder. Current anchor positions: VANGUARD VALUE ETF, FIDELITY ENHANCED INTL ETF, VANGUARD GROWTH ETF, FIDELITY ENHANCED MID CAP CO, FIDELITY ENHANCED SMALL CAP.
Over the last 9 quarters its long book ran on average 0.5pp per quarter behind the S&P 500, beating the index in 4 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+2.3%
Q2 2024
+6.8%
Q3 2024
+1.0%
Q4 2024
-2.0%
Q1 2025
+6.7%
Q2 2025
+7.8%
Q3 2025
+2.9%
Q4 2025
-0.1%
Q1 2026
+10.9%
Sector allocation
Technology 34%
Financials 18%
Energy 12%
Industrials 11%
Consumer discretionary 8%
Healthcare 6%
Utilities 5%
Consumer staples 4%
Long book by quarter
What does Mayfair Advisory own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| AAPL APPLE INC | Technology | 28.8K | $7.3M | 2.6% | +0.4% |
| XOM EXXON MOBIL CORP | Energy | 21.8K | $3.7M | 1.3% | -0.8% |
| NVDA NVIDIA CORP | Technology | 17.4K | $3.0M | 1.1% | +0.2% |
| PLTR PALANTIR TECHNOLOGIES INC-A | Technology | 14.7K | $2.2M | 0.8% | 0.0% |
| SO SOUTHERN CO/THE | Utilities | 19.8K | $1.9M | 0.7% | +1.4% |
| RY ROYAL BANK OF CANADA | Financials | 11.8K | $1.9M | 0.7% | Held |
| AME AMETEK INC | Technology | 8.7K | $1.9M | 0.7% | Held |
| CVX CHEVRON CORP | Energy | 7.5K | $1.5M | 0.5% | -3.2% |
| NSC NORFOLK SOUTHERN CORP | Industrials | 4.9K | $1.4M | 0.5% | Held |
| MSFT MICROSOFT CORP | Technology | 3.8K | $1.4M | 0.5% | -6.6% |
| LLY ELI LILLY & CO | Healthcare | 1.5K | $1.4M | 0.5% | +1.3% |
| WMT WALMART INC | Consumer discretionary | 10.9K | $1.4M | 0.5% | +4.2% |
| KO COCA-COLA CO/THE | Consumer staples | 16.1K | $1.2M | 0.4% | -4.9% |
| JPM JPMORGAN CHASE & CO | Financials | 3.7K | $1.1M | 0.4% | +3.8% |
| AMZN AMAZON.COM INC | Consumer discretionary | 5.2K | $1.1M | 0.4% | +3.9% |
| UCB UNITED COMMUNITY BANKS/GA | Financials | 33.1K | $1.0M | 0.4% | Held |
| GOOG ALPHABET INC-CL C | Technology | 2.9K | $837K | 0.3% | +0.4% |
| CSX CSX CORP | Industrials | 18.9K | $776K | 0.3% | Held |
| CAT CATERPILLAR INC | Industrials | 1.1K | $768K | 0.3% | +31.5% |
| GOOGL ALPHABET INC-CL A | Technology | 2.6K | $752K | 0.3% | +6.4% |
| MCD MCDONALD'S CORP | Consumer discretionary | 2.4K | $742K | 0.3% | Held |
| TFC TRUIST FINANCIAL CORP | Financials | 15.5K | $712K | 0.2% | Held |
| PM PHILIP MORRIS INTERNATIONAL | Consumer staples | 4.1K | $684K | 0.2% | +0.1% |
| AVGO BROADCOM INC | Technology | 2.1K | $657K | 0.2% | -0.8% |
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 1.4K | $656K | 0.2% | +8.7% |
| MPC MARATHON PETROLEUM CORP | Energy | 2.6K | $634K | 0.2% | +0.2% |
| JNJ JOHNSON & JOHNSON | Healthcare | 2.6K | $631K | 0.2% | +2.5% |
| TSLA TESLA INC | Industrials | 1.7K | $626K | 0.2% | +1.4% |
| GL GLOBE LIFE INC | Financials | 4.4K | $618K | 0.2% | +0.1% |
| COP CONOCOPHILLIPS | Energy | 4.7K | $614K | 0.2% | +6.7% |
| MCO MOODY'S CORP | Services media | 1.2K | $511K | 0.2% | +0.1% |
| BX BLACKSTONE INC | Financials | 4.4K | $505K | 0.2% | +5.4% |
| DUK DUKE ENERGY CORP | Utilities | 3.7K | $491K | 0.2% | -0.3% |
| HON HONEYWELL INTERNATIONAL INC | Industrials | 2.2K | $487K | 0.2% | +4.3% |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | Apr 21, 2026 | 175 | $286.4M | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Jan 21, 2026 | 177 | $257.5M | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Oct 21, 2025 | 190 | $233.1M | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Aug 13, 2025 | 174 | $212.1M | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | Apr 18, 2025 | 158 | $173.4M | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Jan 14, 2025 | 158 | $169.8M | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Oct 23, 2024 | 154 | $158.6M | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Jul 22, 2024 | 142 | $147.7M | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | Apr 18, 2024 | 136 | $137.8M | canonical | SEC ↗ |