Merit Financial Group, LLC

Wealth advisor Mechanical CIK 1621225
League rank
#1043
in Wealth advisor · #3547 overall
Long book
$13.45B
Q1 2026
Positions
2107
Top-10 weight
18%
concentration
Last quarter
+11.8%
SPY +14.8%
Turnover
16%
of book per quarter

Strategy in plain words

auto-generated from filings

Merit Financial Group, LLC is a wealth-management firm allocating client money, running a $13.45B US long book across 2107 positions.

The portfolio is broadly diversified across 2107 positions (top 10 only 18%). Turnover is modest: positions are typically held for years. Current anchor positions: VANGUARD GROWTH ETF, ISHARES CORE S&P U.S. GROWTH, GMO U.S. QUALITY ETF, ISHARES CORE S&P U.S. VALUE, APPLE INC.

Over the last 9 quarters its long book ran on average 0.6pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.

Implied long-book return vs S&P 500

methodology: positions priced quarterly, no shorts/options
Fund long book S&P 500
Q1 2024
+2.4%
Q2 2024
+6.1%
Q3 2024
+0.5%
Q4 2024
-1.9%
Q1 2025
+8.9%
Q2 2025
+6.5%
Q3 2025
+2.4%
Q4 2025
-1.9%
Q1 2026
+11.8%

Sector allocation

Technology
33%
Industrials
15%
Financials
12%
Consumer discretionary
11%
Healthcare
8%
Services media
4%
Energy
4%
Utilities
4%

Long book by quarter

$4.19B
Q1 2024
$4.53B
Q2 2024
$4.47B
Q3 2024
$5.56B
Q4 2024
$6.67B
Q1 2025
$8.96B
Q2 2025
$10.88B
Q3 2025
$12.46B
Q4 2025
$13.45B
Q1 2026

What does Merit Financial own?

Q1 2026 13F
CompanySectorSharesValue% of bookChange
AAPL APPLE INCTechnology985.2K$250.0M1.9%+9.1%
NVDA NVIDIA CORPTechnology1.1M$199.8M1.5%+18.1%
MSFT MICROSOFT CORPTechnology431.8K$159.8M1.2%+17.5%
AMZN AMAZON.COM INCConsumer discretionary502.7K$104.7M0.8%+4.5%
GOOGL ALPHABET INC-CL ATechnology338.8K$97.4M0.7%+2.3%
AVGO BROADCOM INCTechnology283.7K$87.8M0.7%+12.6%
UPS UNITED PARCEL SERVICE-CL BIndustrials815.1K$80.2M0.6%-1.5%
XOM EXXON MOBIL CORPEnergy385.3K$65.4M0.5%+10.9%
BRK/B BERKSHIRE HATHAWAY INC-CL BFinancials127.3K$61.0M0.5%+1.1%
GOOG ALPHABET INC-CL CTechnology209.5K$60.1M0.4%+8.1%
META META PLATFORMS INC-CLASS ATechnology95.6K$54.7M0.4%-5.6%
JPM JPMORGAN CHASE & COFinancials177.9K$52.3M0.4%+3.8%
JNJ JOHNSON & JOHNSONHealthcare213.5K$52.2M0.4%+9.6%
WMT WALMART INCConsumer discretionary393.0K$48.8M0.4%+15.6%
COST COSTCO WHOLESALE CORPConsumer discretionary42.0K$41.9M0.3%+19.5%
PG PROCTER & GAMBLE CO/THEOther284.6K$41.1M0.3%+11.9%
TSLA TESLA INCIndustrials109.3K$40.6M0.3%+10.2%
LLY ELI LILLY & COHealthcare43.6K$40.1M0.3%+14.5%
CAT CATERPILLAR INCIndustrials46.3K$32.8M0.2%+8.8%
CVX CHEVRON CORPEnergy153.8K$31.8M0.2%+11.7%
V VISA INC-CLASS A SHARESServices media91.5K$27.6M0.2%+2.7%
HD HOME DEPOT INCConsumer discretionary81.3K$26.7M0.2%+4.5%
KO COCA-COLA CO/THEConsumer staples345.5K$26.3M0.2%+49.1%
FAST FASTENAL COConsumer discretionary563.3K$26.1M0.2%+40.5%
PLTR PALANTIR TECHNOLOGIES INC-ATechnology165.8K$24.3M0.2%-7.3%
GE GENERAL ELECTRICIndustrials84.7K$24.0M0.2%+10.2%

13F filing history

PeriodFormFiledEntriesReported valueFlagsSource
Q1 202613F-HRApr 15, 20267348$13.46B canonicalSEC ↗
Q4 202513F-HRJan 26, 202627856$12.61B canonicalSEC ↗
Q3 202513F-HR/ARESTATEMENTNov 7, 20256380$10.89B canonicalSEC ↗
Q3 202513F-HROct 20, 20251800$10.89B SEC ↗
Q2 202513F-HRJul 22, 20251708$8.97B canonicalSEC ↗
Q1 202513F-HRApr 9, 20251411$6.68B canonicalSEC ↗
Q4 202413F-HRJan 15, 20251152$5.57B canonicalSEC ↗
Q3 202413F-HROct 17, 2024831$4.47B canonicalSEC ↗
Q2 202413F-HRAug 13, 2024914$4.54B canonicalSEC ↗
Q1 202413F-HRMay 6, 2024888$4.14B canonicalSEC ↗