MORRIS FINANCIAL CONCEPTS, INC.
Long book
$294.6M
Q1 2026
Positions
195
Top-10 weight
57%
concentration
Last quarter
+11.3%
SPY +14.8%
Turnover
5%
of book per quarter
Strategy in plain words
auto-generated from filingsMORRIS FINANCIAL CONCEPTS, INC. is a wealth-management firm allocating client money, running a $294.6M US long book across 195 positions.
The portfolio is concentrated: the top 10 names carry 57% of the portfolio. The book barely moves quarter to quarter — a patient, low-turnover holder. Current anchor positions: ISHARES CORE S&P 500 ETF, SCHWAB US LARGE-CAP ETF, ISHARES CORE MSCI EAFE ETF, ISHARES CORE S&P SMALL-CAP E, VANGUARD SHORT-TERM BOND ETF.
Over the last 9 quarters its long book ran on average 0.7pp per quarter behind the S&P 500, beating the index in 4 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+1.5%
Q2 2024
+6.7%
Q3 2024
+0.2%
Q4 2024
-2.1%
Q1 2025
+8.5%
Q2 2025
+6.9%
Q3 2025
+2.8%
Q4 2025
-1.4%
Q1 2026
+11.3%
Sector allocation
Technology 25%
Industrials 19%
Financials 16%
Healthcare 12%
Consumer discretionary 10%
Consumer staples 5%
Services media 5%
Energy 4%
Long book by quarter
What does MORRIS FINANCIAL own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| JPM JPMORGAN CHASE & CO | Financials | 10.2K | $3.0M | 1.0% | +4.3% |
| TSLA TESLA INC | Industrials | 7.6K | $2.8M | 1.0% | Held |
| AAPL APPLE INC | Technology | 8.6K | $2.2M | 0.7% | +9.8% |
| LLY ELI LILLY & CO | Healthcare | 1.6K | $1.5M | 0.5% | -23.6% |
| XOM EXXON MOBIL CORP | Energy | 7.0K | $1.2M | 0.4% | +8.1% |
| MSFT MICROSOFT CORP | Technology | 3.1K | $1.2M | 0.4% | -0.1% |
| GOOGL ALPHABET INC-CL A | Technology | 2.9K | $824K | 0.3% | +9.4% |
| WMT WALMART INC | Consumer discretionary | 5.9K | $730K | 0.2% | +34.7% |
| IBM INTL BUSINESS MACHINES CORP | Technology | 2.9K | $699K | 0.2% | +0.1% |
| MA MASTERCARD INC - A | Services media | 1.3K | $668K | 0.2% | Held |
| META META PLATFORMS INC-CLASS A | Technology | 1.1K | $605K | 0.2% | -2.1% |
| NVDA NVIDIA CORP | Technology | 3.4K | $587K | 0.2% | -7.3% |
| JNJ JOHNSON & JOHNSON | Healthcare | 2.3K | $572K | 0.2% | -3.3% |
| ABBV ABBVIE INC | Healthcare | 2.6K | $571K | 0.2% | -0.2% |
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 1.1K | $544K | 0.2% | -8.5% |
| GE GENERAL ELECTRIC | Industrials | 1.7K | $492K | 0.2% | Held |
| PEP PEPSICO INC | Consumer staples | 3.1K | $486K | 0.2% | +15.5% |
| CMI CUMMINS INC | Industrials | 899 | $484K | 0.2% | -2.8% |
| COST COSTCO WHOLESALE CORP | Consumer discretionary | 483 | $481K | 0.2% | -3.6% |
| WFC WELLS FARGO & CO | Financials | 5.8K | $460K | 0.2% | Held |
| HD HOME DEPOT INC | Consumer discretionary | 1.3K | $428K | 0.1% | +41.2% |
| AVGO BROADCOM INC | Technology | 1.4K | $422K | 0.1% | -4.5% |
| GS GOLDMAN SACHS GROUP INC | Financials | 492 | $416K | 0.1% | -6.6% |
| NFLX NETFLIX INC | Services media | 4.3K | $415K | 0.1% | -9.5% |
| GEV GE VERNOVA INC | Industrials | 450 | $393K | 0.1% | Held |
| RTX RTX CORP | Industrials | 2.0K | $389K | 0.1% | +2.0% |
| PG PROCTER & GAMBLE CO/THE | Other | 2.7K | $387K | 0.1% | -0.6% |
| DE DEERE & CO | Industrials | 684 | $385K | 0.1% | -1.3% |
| KO COCA-COLA CO/THE | Consumer staples | 5.0K | $382K | 0.1% | -2.2% |
| MRK MERCK & CO. INC. | Healthcare | 3.0K | $366K | 0.1% | Held |
| FIX COMFORT SYSTEMS USA INC | Industrials | 264 | $364K | 0.1% | Held |
| AMZN AMAZON.COM INC | Consumer discretionary | 1.6K | $337K | 0.1% | Held |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | Apr 17, 2026 | 195 | $294.6M | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Feb 9, 2026 | 193 | $285.5M | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Oct 21, 2025 | 198 | $276.8M | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Jul 28, 2025 | 197 | $251.9M | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | Apr 29, 2025 | 198 | $238.3M | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Jan 29, 2025 | 184 | $233.2M | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Oct 30, 2024 | 193 | $232.8M | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Jul 29, 2024 | 160 | $208.9M | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | Apr 18, 2024 | 167 | $195.5M | canonical | SEC ↗ |