N.E.W. Advisory Services LLC
Long book
$1.34B
Q1 2026
Positions
914
Top-10 weight
53%
concentration
Last quarter
+10.7%
SPY +14.8%
Turnover
12%
of book per quarter
Strategy in plain words
auto-generated from filingsN.E.W. Advisory Services LLC is a wealth-management firm allocating client money, running a $1.34B US long book across 914 positions.
The portfolio is concentrated: the top 10 names carry 53% of the portfolio. Turnover is modest: positions are typically held for years. Current anchor positions: VANGUARD TOTAL STOCK MKT ETF, STE STR SPDR PT S&P 500 ETF, ISHARES INTL AGGREGATE BOND, JPMORGAN ULTRA-SHORT INCOME, SS SPDR P S&P 500 VALUE ETF.
Over the last 9 quarters its long book ran on average 0.8pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+1.2%
Q2 2024
+7.0%
Q3 2024
-0.2%
Q4 2024
-1.3%
Q1 2025
+7.4%
Q2 2025
+6.6%
Q3 2025
+2.4%
Q4 2025
-0.9%
Q1 2026
+10.7%
Sector allocation
Technology 29%
Financials 26%
Other 10%
Consumer discretionary 8%
Industrials 8%
Utilities 5%
Healthcare 4%
Consumer staples 2%
Long book by quarter
What does N.E.W. Advisory own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 40.3K | $19.3M | 1.4% | +0.9% |
| AAPL APPLE INC | Technology | 67.6K | $17.2M | 1.3% | -2.4% |
| PG PROCTER & GAMBLE CO/THE | Other | 92.3K | $13.3M | 1.0% | +4.1% |
| NIC NICOLET BANKSHARES INC | Financials | 39.1K | $5.8M | 0.4% | -2.2% |
| AMZN AMAZON.COM INC | Consumer discretionary | 25.4K | $5.3M | 0.4% | -3.5% |
| WEC WEC ENERGY GROUP INC | Utilities | 42.4K | $4.9M | 0.4% | +10.6% |
| NVDA NVIDIA CORP | Technology | 25.6K | $4.5M | 0.3% | -0.9% |
| IBM INTL BUSINESS MACHINES CORP | Technology | 17.7K | $4.3M | 0.3% | +1.7% |
| PLTR PALANTIR TECHNOLOGIES INC-A | Technology | 24.9K | $3.6M | 0.3% | -0.9% |
| MSFT MICROSOFT CORP | Technology | 8.4K | $3.1M | 0.2% | +10.8% |
| JPM JPMORGAN CHASE & CO | Financials | 9.3K | $2.7M | 0.2% | -0.3% |
| WMT WALMART INC | Consumer discretionary | 20.5K | $2.5M | 0.2% | -3.7% |
| WFC WELLS FARGO & CO | Financials | 29.9K | $2.4M | 0.2% | +5.2% |
| MCD MCDONALD'S CORP | Consumer discretionary | 6.1K | $1.9M | 0.1% | +18.7% |
| JNJ JOHNSON & JOHNSON | Healthcare | 6.2K | $1.5M | 0.1% | +2.4% |
| GILD GILEAD SCIENCES INC | Healthcare | 10.3K | $1.4M | 0.1% | -2.0% |
| GOOGL ALPHABET INC-CL A | Technology | 5.0K | $1.4M | 0.1% | +2.0% |
| TSLA TESLA INC | Industrials | 3.7K | $1.4M | 0.1% | +0.3% |
| UPS UNITED PARCEL SERVICE-CL B | Industrials | 12.9K | $1.3M | 0.1% | +4.6% |
| T AT&T INC | Communications | 42.3K | $1.2M | 0.1% | +24.7% |
| OSK OSHKOSH CORP | Industrials | 8.1K | $1.2M | 0.1% | -4.8% |
| RTX RTX CORP | Industrials | 5.5K | $1.1M | 0.1% | +2.9% |
| V VISA INC-CLASS A SHARES | Services media | 3.1K | $951K | 0.1% | +0.6% |
| META META PLATFORMS INC-CLASS A | Technology | 1.6K | $943K | 0.1% | -14.0% |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | May 5, 2026 | 914 | $1.34B | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Jan 28, 2026 | 892 | $1.35B | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Oct 27, 2025 | 840 | $1.12B | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Aug 18, 2025 | 840 | $1.03B | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | May 7, 2025 | 894 | $1.31B | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Jan 24, 2025 | 189 | $1.05B | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Oct 31, 2024 | 183 | $1.01B | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Aug 5, 2024 | 182 | $926.7M | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | Apr 24, 2024 | 173 | $901.4M | canonical | SEC ↗ |