NORTHLAND SECURITIES, INC.

Wealth advisor Mechanical CIK 1006938
League rank
#330
in Wealth advisor · #1291 overall
Long book
$105.0M
Q1 2026
Positions
107
Top-10 weight
49%
concentration
Last quarter
+18.6%
SPY +18.6%
Turnover
15%
of book per quarter

Strategy in plain words

auto-generated from filings

NORTHLAND SECURITIES, INC. is a wealth-management firm allocating client money, running a $105.0M US long book across 107 positions.

The portfolio is moderately concentrated (top 10 ≈ 49% of the book). Turnover is modest: positions are typically held for years. Current anchor positions: JPMORGAN INCOME ETF, ISHARES CORE S&P 500 ETF, ISHARES GLOBAL ENERGY ETF, SS ENERGY SELECT SECTOR, SS TECHNOLOGY SELECT SECTOR.

Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.

Implied long-book return vs S&P 500

methodology: positions priced quarterly, no shorts/options
Fund long book S&P 500
Q4 2025
+0.9%
Q1 2026
+18.6%

Sector allocation

Technology
34%
Financials
22%
Industrials
13%
Consumer discretionary
12%
Services media
5%
Healthcare
4%
Utilities
4%
Energy
3%

Long book by quarter

$104.3M
Q4 2025
$105.0M
Q1 2026

What does NORTHLAND SECURITIES, own?

Q1 2026 13F
CompanySectorSharesValue% of bookChange
AAPL APPLE INCTechnology10.9K$2.8M2.6%-14.4%
AMZN AMAZON.COM INCConsumer discretionary9.0K$1.9M1.8%-2.8%
BRK/B BERKSHIRE HATHAWAY INC-CL BFinancials3.1K$1.5M1.4%+1.4%
AMAT APPLIED MATERIALS INCTechnology4.3K$1.5M1.4%Held
NVDA NVIDIA CORPTechnology6.7K$1.2M1.1%+1.8%
ZBH ZIMMER BIOMET HOLDINGS INCHealthcare12.0K$1.1M1.0%+100.0%
COST COSTCO WHOLESALE CORPConsumer discretionary1.1K$1.1M1.0%-6.7%
AVGO BROADCOM INCTechnology3.2K$990K0.9%Held
EMR EMERSON ELECTRIC COIndustrials7.5K$983K0.9%Held
COF CAPITAL ONE FINANCIAL CORPFinancials4.8K$867K0.8%Held
MPC MARATHON PETROLEUM CORPEnergy3.5K$855K0.8%-1.2%
CSCO CISCO SYSTEMS INCTechnology8.4K$651K0.6%-6.2%
UNH UNITEDHEALTH GROUP INCFinancials2.2K$606K0.6%-11.9%
MSFT MICROSOFT CORPTechnology1.6K$602K0.6%-6.2%
GOOGL ALPHABET INC-CL ATechnology1.8K$522K0.5%+35.0%
GLW CORNING INCIndustrials3.3K$447K0.4%-26.7%
TSLA TESLA INCIndustrials1.2K$433K0.4%+1.3%
USB US BANCORPFinancials8.0K$417K0.4%Held
APO APOLLO GLOBAL MANAGEMENT INCFinancials3.7K$412K0.4%Held
CRS CARPENTER TECHNOLOGYIndustrials1.0K$394K0.4%Held
NFLX NETFLIX INCServices media4.0K$385K0.4%-2.4%
AB ALLIANCEBERNSTEIN HOLDING LPFinancials10.0K$374K0.4%Held
FUL H.B. FULLER CO.Other6.0K$370K0.4%Held
DE DEERE & COIndustrials630$355K0.3%Held
DIS WALT DISNEY CO/THEServices media3.6K$347K0.3%-4.1%
WMT WALMART INCConsumer discretionary2.8K$345K0.3%-5.1%
VRT VERTIV HOLDINGS CO-ATechnology1.3K$326K0.3%Held
JPM JPMORGAN CHASE & COFinancials1.1K$325K0.3%-9.1%
EVRG EVERGY INCUtilities3.9K$317K0.3%Held
GOOG ALPHABET INC-CL CTechnology1.1K$313K0.3%Held
WFC WELLS FARGO & COFinancials3.7K$295K0.3%Held
MAR MARRIOTT INTERNATIONAL -CL AServices media900$294K0.3%Held
PRU PRUDENTIAL FINANCIAL INCFinancials3.0K$293K0.3%Held
ATI ATI INCIndustrials2.0K$291K0.3%Held
CTVA CORTEVA INCConsumer staples3.5K$291K0.3%Held
GNRC GENERAC HOLDINGS INCIndustrials1.4K$273K0.3%New
APEI AMERICAN PUBLIC EDUCATIONServices media4.8K$271K0.3%New
BWB BRIDGEWATER BANCSHARES INCFinancials15.3K$271K0.3%-15.2%
HBAN HUNTINGTON BANCSHARES INCFinancials16.8K$263K0.3%-7.9%
PLTR PALANTIR TECHNOLOGIES INC-ATechnology1.7K$249K0.2%Held
AEP AMERICAN ELECTRIC POWERUtilities1.8K$242K0.2%Held
META META PLATFORMS INC-CLASS ATechnology403$231K0.2%-13.3%
ETR ENTERGY CORPUtilities2.0K$226K0.2%New
BAC BANK OF AMERICA CORPFinancials4.4K$216K0.2%Held
HO1 HOLOGIC INC2.8K$212K0.2%Held
ECPG ENCORE CAPITAL GROUP INCFinancials3.0K$210K0.2%New
OKTA OKTA INCTechnology2.6K$206K0.2%-1.9%

13F filing history

PeriodFormFiledEntriesReported valueFlagsSource
Q1 202613F-HRMay 4, 2026108$105.0M canonicalSEC ↗
Q4 202513F-HRJan 23, 2026111$104.3M canonicalSEC ↗