NorthStar Asset Management LLC /NJ/
Long book
$207.1M
Q1 2026
Positions
96
Top-10 weight
54%
concentration
Last quarter
+14.5%
SPY +14.8%
Turnover
13%
of book per quarter
Strategy in plain words
auto-generated from filingsNorthStar Asset Management LLC /NJ/ is a wealth-management firm allocating client money, running a $207.1M US long book across 96 positions.
The portfolio is concentrated: the top 10 names carry 54% of the portfolio. Turnover is modest: positions are typically held for years. Current anchor positions: ISHARES CORE S&P U.S. GROWTH, GOLDMAN ACTIVEBETA US LC ETF, NVIDIA CORP, VANGUARD MID-CAP GROWTH ETF, VANGUARD FTSE DEVELOPED ETF.
Over the last 9 quarters its long book ran on average 0.1pp per quarter ahead of the S&P 500, beating the index in 5 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+5.9%
Q2 2024
+5.2%
Q3 2024
+2.7%
Q4 2024
-3.9%
Q1 2025
+11.6%
Q2 2025
+7.5%
Q3 2025
+2.1%
Q4 2025
-3.9%
Q1 2026
+14.5%
Sector allocation
Technology 51%
Financials 13%
Consumer discretionary 11%
Healthcare 7%
Utilities 4%
Industrials 3%
Energy 3%
Consumer staples 3%
Long book by quarter
What does NorthStar Asset own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| NVDA NVIDIA CORP | Technology | 76.1K | $13.3M | 6.4% | -3.5% |
| AAPL APPLE INC | Technology | 29.3K | $7.4M | 3.6% | -5.3% |
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 8.4K | $4.0M | 2.0% | -7.8% |
| COST COSTCO WHOLESALE CORP | Consumer discretionary | 3.7K | $3.7M | 1.8% | -2.9% |
| GOOG ALPHABET INC-CL C | Technology | 12.0K | $3.4M | 1.7% | -18.8% |
| AMZN AMAZON.COM INC | Consumer discretionary | 16.2K | $3.4M | 1.6% | -16.2% |
| MSFT MICROSOFT CORP | Technology | 7.8K | $2.9M | 1.4% | -1.3% |
| JPM JPMORGAN CHASE & CO | Financials | 9.4K | $2.8M | 1.3% | -4.6% |
| LLY ELI LILLY & CO | Healthcare | 2.4K | $2.2M | 1.1% | -4.5% |
| META META PLATFORMS INC-CLASS A | Technology | 3.9K | $2.2M | 1.1% | -17.5% |
| GOOGL ALPHABET INC-CL A | Technology | 5.9K | $1.7M | 0.8% | +0.5% |
| JNJ JOHNSON & JOHNSON | Healthcare | 5.7K | $1.4M | 0.7% | -7.5% |
| PM PHILIP MORRIS INTERNATIONAL | Consumer staples | 8.0K | $1.3M | 0.6% | -0.2% |
| PANW PALO ALTO NETWORKS INC | Technology | 7.9K | $1.3M | 0.6% | -11.6% |
| XOM EXXON MOBIL CORP | Energy | 6.1K | $1.0M | 0.5% | 0.0% |
| AVGO BROADCOM INC | Technology | 3.1K | $966K | 0.5% | +0.7% |
| OKE ONEOK INC | Utilities | 10.1K | $914K | 0.4% | -4.4% |
| V VISA INC-CLASS A SHARES | Services media | 3.0K | $911K | 0.4% | -4.0% |
| CVX CHEVRON CORP | Energy | 4.3K | $890K | 0.4% | +0.1% |
| MO ALTRIA GROUP INC | Consumer staples | 13.3K | $876K | 0.4% | +2.6% |
| CAT CATERPILLAR INC | Industrials | 1.1K | $803K | 0.4% | -0.8% |
| ABBV ABBVIE INC | Healthcare | 3.3K | $712K | 0.3% | -17.3% |
| MA MASTERCARD INC - A | Services media | 1.2K | $616K | 0.3% | -5.7% |
| PEG PUBLIC SERVICE ENTERPRISE GP | Utilities | 7.3K | $594K | 0.3% | +0.4% |
| CRM SALESFORCE INC | Technology | 3.0K | $565K | 0.3% | -48.8% |
| WMB WILLIAMS COS INC | Utilities | 7.2K | $523K | 0.3% | -0.5% |
| MRSH MARSH & MCLENNAN COS | Financials | 2.9K | $503K | 0.2% | -59.3% |
| VZ VERIZON COMMUNICATIONS INC | Communications | 9.6K | $483K | 0.2% | -1.1% |
| ADP AUTOMATIC DATA PROCESSING | Technology | 2.2K | $453K | 0.2% | -10.6% |
| MU MICRON TECHNOLOGY INC | Technology | 1.3K | $450K | 0.2% | +13.6% |
| ENB ENBRIDGE INC | Energy | 8.2K | $444K | 0.2% | -1.1% |
| GS GOLDMAN SACHS GROUP INC | Financials | 509 | $430K | 0.2% | -16.7% |
| TSLA TESLA INC | Industrials | 1.1K | $411K | 0.2% | Held |
| BX BLACKSTONE INC | Financials | 3.5K | $404K | 0.2% | +2.2% |
| AMD ADVANCED MICRO DEVICES | Technology | 2.0K | $403K | 0.2% | -4.8% |
| DUK DUKE ENERGY CORP | Utilities | 3.0K | $393K | 0.2% | +0.5% |
| MPWR MONOLITHIC POWER SYSTEMS INC | Technology | 322 | $352K | 0.2% | -19.9% |
| AXP AMERICAN EXPRESS CO | Financials | 1.1K | $331K | 0.2% | +0.2% |
| SO SOUTHERN CO/THE | Utilities | 3.4K | $324K | 0.2% | -14.0% |
| INTU INTUIT INC | Technology | 747 | $323K | 0.2% | -3.6% |
| MCD MCDONALD'S CORP | Consumer discretionary | 957 | $297K | 0.1% | -29.7% |
| BAC BANK OF AMERICA CORP | Financials | 6.1K | $296K | 0.1% | -16.7% |
| WMT WALMART INC | Consumer discretionary | 2.3K | $290K | 0.1% | -35.2% |
| HD HOME DEPOT INC | Consumer discretionary | 865 | $285K | 0.1% | -23.1% |
| MELI MERCADOLIBRE INC | Services media | 161 | $278K | 0.1% | +23.8% |
| RTX RTX CORP | Industrials | 1.4K | $269K | 0.1% | -13.8% |
| BA BOEING CO/THE | Industrials | 1.3K | $258K | 0.1% | +13.6% |
| NEE NEXTERA ENERGY INC | Utilities | 2.7K | $248K | 0.1% | -1.9% |
| PFE PFIZER INC | Healthcare | 8.3K | $234K | 0.1% | -3.2% |
| MAR MARRIOTT INTERNATIONAL -CL A | Services media | 712 | $233K | 0.1% | -0.4% |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | May 8, 2026 | 96 | $207.1M | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Feb 10, 2026 | 108 | $222.3M | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Nov 7, 2025 | 99 | $208.8M | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Aug 12, 2025 | 94 | $189.6M | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | May 6, 2025 | 90 | $159.9M | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Jan 23, 2025 | 85 | $157.0M | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Nov 12, 2024 | 80 | $149.9M | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Aug 5, 2024 | 78 | $144.3M | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | May 6, 2024 | 79 | $132.0M | canonical | SEC ↗ |