PDS Planning, Inc

Wealth advisor Mechanical CIK 838618
League rank
#1768
in Wealth advisor · #4738 overall
Long book
$1.52B
Q1 2026
Positions
561
Top-10 weight
45%
concentration
Last quarter
+10.5%
SPY +14.8%
Turnover
13%
of book per quarter

Strategy in plain words

auto-generated from filings

PDS Planning, Inc is a wealth-management firm allocating client money, running a $1.52B US long book across 561 positions.

The portfolio is moderately concentrated (top 10 ≈ 45% of the book). Turnover is modest: positions are typically held for years. Current anchor positions: VANGUARD FTSE DEVELOPED ETF, ISHARES CORE S&P 500 ETF, ISHARES CORE U.S. AGGREGATE, VANGUARD MID-CAP ETF, AVANTIS US SMALL CAP VALUE.

Over the last 9 quarters its long book ran on average 0.9pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.

Implied long-book return vs S&P 500

methodology: positions priced quarterly, no shorts/options
Fund long book S&P 500
Q1 2024
+1.0%
Q2 2024
+6.9%
Q3 2024
-1.1%
Q4 2024
-0.4%
Q1 2025
+7.3%
Q2 2025
+6.5%
Q3 2025
+2.3%
Q4 2025
-1.0%
Q1 2026
+10.5%

Sector allocation

Technology
36%
Financials
17%
Healthcare
13%
Industrials
10%
Consumer discretionary
8%
Services media
3%
Energy
3%
Utilities
3%

Long book by quarter

$951.8M
Q1 2024
$991.2M
Q2 2024
$1.12B
Q3 2024
$1.13B
Q4 2024
$1.19B
Q1 2025
$1.34B
Q2 2025
$1.45B
Q3 2025
$1.50B
Q4 2025
$1.52B
Q1 2026

What does PDS Planning, own?

Q1 2026 13F
CompanySectorSharesValue% of bookChange
AAPL APPLE INCTechnology134.1K$34.0M2.2%+2.7%
NVDA NVIDIA CORPTechnology176.7K$30.8M2.0%+2.1%
ABBV ABBVIE INCHealthcare108.9K$23.7M1.6%-1.5%
MSFT MICROSOFT CORPTechnology54.5K$20.2M1.3%+2.7%
BRK/B BERKSHIRE HATHAWAY INC-CL BFinancials30.7K$14.7M1.0%+6.1%
JPM JPMORGAN CHASE & COFinancials49.2K$14.5M1.0%-0.3%
BRK/A BERKSHIRE HATHAWAY INC-CL AFinancials20$14.4M0.9%Held
AMZN AMAZON.COM INCConsumer discretionary67.7K$14.1M0.9%+2.9%
GOOG ALPHABET INC-CL CTechnology47.2K$13.5M0.9%+1.6%
GOOGL ALPHABET INC-CL ATechnology43.7K$12.6M0.8%+3.1%
ABT ABBOTT LABORATORIESHealthcare119.7K$12.3M0.8%-1.4%
AVGO BROADCOM INCTechnology27.6K$8.6M0.6%+3.5%
META META PLATFORMS INC-CLASS ATechnology12.2K$7.0M0.5%-0.1%
LLY ELI LILLY & COHealthcare7.3K$6.7M0.4%-0.4%
TSLA TESLA INCIndustrials15.8K$5.9M0.4%+0.1%
PG PROCTER & GAMBLE CO/THEOther38.2K$5.5M0.4%+6.4%
KO COCA-COLA CO/THEConsumer staples66.1K$5.0M0.3%+2.4%
JNJ JOHNSON & JOHNSONHealthcare19.3K$4.7M0.3%+5.2%
XOM EXXON MOBIL CORPEnergy25.2K$4.3M0.3%-1.1%
WMT WALMART INCConsumer discretionary32.4K$4.0M0.3%+2.6%
COST COSTCO WHOLESALE CORPConsumer discretionary3.8K$3.8M0.3%+1.4%
V VISA INC-CLASS A SHARESServices media12.3K$3.7M0.2%+0.9%
DE DEERE & COIndustrials6.3K$3.6M0.2%+0.9%
UPS UNITED PARCEL SERVICE-CL BIndustrials34.1K$3.4M0.2%-1.9%
CINF CINCINNATI FINANCIAL CORPFinancials19.3K$3.0M0.2%+0.2%
ORCL ORACLE CORPTechnology20.1K$3.0M0.2%+2.3%
MA MASTERCARD INC - AServices media5.9K$2.9M0.2%-6.2%
NFLX NETFLIX INCServices media26.8K$2.6M0.2%+4.3%
CVX CHEVRON CORPEnergy12.3K$2.6M0.2%+1.3%
GE GENERAL ELECTRICIndustrials8.6K$2.4M0.2%+1.6%
ETN EATON CORP PLCIndustrials6.4K$2.3M0.2%+0.8%
ASML ASML HOLDING NV-NY REG SHSIndustrials1.7K$2.2M0.1%+0.8%
HD HOME DEPOT INCConsumer discretionary6.8K$2.2M0.1%-1.6%
CSCO CISCO SYSTEMS INCTechnology28.2K$2.2M0.1%+2.4%
ACT ENACT HOLDINGS INCFinancials52.0K$2.1M0.1%+55.5%
MRK MERCK & CO. INC.Healthcare17.6K$2.1M0.1%+4.5%
CAT CATERPILLAR INCIndustrials2.9K$2.1M0.1%-0.4%
HBAN HUNTINGTON BANCSHARES INCFinancials127.0K$2.0M0.1%+23.0%
MU MICRON TECHNOLOGY INCTechnology5.8K$1.9M0.1%+9.1%
NEE NEXTERA ENERGY INCUtilities20.7K$1.9M0.1%+1.3%
APH AMPHENOL CORP-CL ATechnology15.0K$1.9M0.1%+0.9%
NOW SERVICENOW INCTechnology17.4K$1.8M0.1%+120.9%
AMD ADVANCED MICRO DEVICESTechnology8.7K$1.8M0.1%+2.9%
AMAT APPLIED MATERIALS INCTechnology5.2K$1.8M0.1%+6.4%
LIN LINDE PLCMaterials3.5K$1.7M0.1%+5.6%
GEV GE VERNOVA INCIndustrials2.0K$1.7M0.1%+2.7%
IBM INTL BUSINESS MACHINES CORPTechnology7.0K$1.7M0.1%+6.0%
COP CONOCOPHILLIPSEnergy12.7K$1.7M0.1%+4.8%
LRCX LAM RESEARCH CORPIndustrials7.8K$1.7M0.1%+7.4%
TMO THERMO FISHER SCIENTIFIC INCOther3.2K$1.6M0.1%+4.4%

13F filing history

PeriodFormFiledEntriesReported valueFlagsSource
Q1 202613F-HRApr 22, 2026561$1.52B canonicalSEC ↗
Q4 202513F-HRJan 26, 2026553$1.50B canonicalSEC ↗
Q3 202513F-HROct 21, 2025540$1.45B canonicalSEC ↗
Q2 202513F-HRJul 24, 2025516$1.34B canonicalSEC ↗
Q1 202513F-HRApr 24, 2025476$1.19B canonicalSEC ↗
Q4 202413F-HRFeb 10, 2025444$1.13B canonicalSEC ↗
Q3 202413F-HROct 30, 2024443$1.09B canonicalSEC ↗
Q2 202413F-HRAug 8, 2024396$991.2M canonicalSEC ↗
Q1 202413F-HRMay 1, 2024397$951.8M canonicalSEC ↗