PLANNING ALTERNATIVES LTD /ADV
Long book
$774.8M
Q1 2026
Positions
111
Top-10 weight
85%
concentration
Last quarter
+16.5%
SPY +14.8%
Turnover
26%
of book per quarter
Strategy in plain words
auto-generated from filingsPLANNING ALTERNATIVES LTD /ADV is a wealth-management firm allocating client money, running a $774.8M US long book across 111 positions.
The portfolio is extremely concentrated — the top 10 positions are almost the whole book. The portfolio is actively managed, with meaningful quarterly turnover. Current anchor positions: ISHARES CORE S&P 500 ETF, ISHARES CORE S&P MIDCAP ETF, INVESCO S&P 500 MOMENTUM ETF, VANGUARD FTSE DEVELOPED ETF, ISHARES CORE S&P SMALL-CAP E.
Over the last 9 quarters its long book ran on average 0pp per quarter behind the S&P 500, beating the index in 4 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+1.6%
Q2 2024
+7.1%
Q3 2024
-0.4%
Q4 2024
-2.4%
Q1 2025
+9.8%
Q2 2025
+7.4%
Q3 2025
+2.6%
Q4 2025
-2.1%
Q1 2026
+16.5%
Sector allocation
Technology 53%
Industrials 13%
Financials 6%
Consumer discretionary 6%
Healthcare 6%
Consumer staples 4%
Utilities 4%
Services media 3%
Long book by quarter
What does PLANNING ALTERNATIVES own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| AAPL APPLE INC | Technology | 65.2K | $16.5M | 2.1% | +6.3% |
| NVDA NVIDIA CORP | Technology | 25.2K | $4.4M | 0.6% | +26.6% |
| MSFT MICROSOFT CORP | Technology | 9.7K | $3.6M | 0.5% | +7.0% |
| DTE DTE ENERGY COMPANY | Utilities | 15.7K | $2.3M | 0.3% | +0.3% |
| AMZN AMAZON.COM INC | Consumer discretionary | 8.7K | $1.8M | 0.2% | +16.8% |
| PM PHILIP MORRIS INTERNATIONAL | Consumer staples | 10.1K | $1.7M | 0.2% | +2.5% |
| LRCX LAM RESEARCH CORP | Industrials | 7.5K | $1.6M | 0.2% | +6.3% |
| GOOGL ALPHABET INC-CL A | Technology | 5.6K | $1.6M | 0.2% | +34.3% |
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 3.0K | $1.4M | 0.2% | +0.3% |
| AVGO BROADCOM INC | Technology | 4.5K | $1.4M | 0.2% | +43.0% |
| CAT CATERPILLAR INC | Industrials | 1.8K | $1.3M | 0.2% | +20.1% |
| META META PLATFORMS INC-CLASS A | Technology | 2.2K | $1.2M | 0.2% | +188.2% |
| JPM JPMORGAN CHASE & CO | Financials | 4.0K | $1.2M | 0.2% | +32.7% |
| GOOG ALPHABET INC-CL C | Technology | 4.1K | $1.2M | 0.2% | +26.7% |
| TSLA TESLA INC | Industrials | 2.4K | $910K | 0.1% | +10.1% |
| LLY ELI LILLY & CO | Healthcare | 982 | $903K | 0.1% | +10.7% |
| JNJ JOHNSON & JOHNSON | Healthcare | 3.4K | $836K | 0.1% | +66.9% |
| IBM INTL BUSINESS MACHINES CORP | Technology | 3.4K | $830K | 0.1% | -0.2% |
| COST COSTCO WHOLESALE CORP | Consumer discretionary | 819 | $816K | 0.1% | +237.0% |
| MDLZ MONDELEZ INTERNATIONAL INC-A | Consumer staples | 13.8K | $795K | 0.1% | +4.0% |
| XOM EXXON MOBIL CORP | Energy | 4.5K | $763K | 0.1% | +54.6% |
| GGG GRACO INC | Industrials | 7.8K | $664K | 0.1% | -4.9% |
| MA MASTERCARD INC - A | Services media | 1.2K | $619K | 0.1% | +67.7% |
| NFLX NETFLIX INC | Services media | 6.4K | $619K | 0.1% | +42.2% |
| ABBV ABBVIE INC | Healthcare | 2.6K | $574K | 0.1% | -19.7% |
| WMT WALMART INC | Consumer discretionary | 4.6K | $570K | 0.1% | +112.4% |
| LIN LINDE PLC | Materials | 1.1K | $562K | 0.1% | +70.8% |
| CVX CHEVRON CORP | Energy | 2.3K | $482K | 0.1% | -29.0% |
| F FORD MOTOR CO | Industrials | 41.5K | $479K | 0.1% | -0.9% |
| ITW ILLINOIS TOOL WORKS | Industrials | 1.7K | $451K | 0.1% | +11.2% |
| CSCO CISCO SYSTEMS INC | Technology | 5.6K | $433K | 0.1% | +41.0% |
| MRK MERCK & CO. INC. | Healthcare | 3.6K | $433K | 0.1% | +69.2% |
| PLTR PALANTIR TECHNOLOGIES INC-A | Technology | 2.9K | $420K | 0.1% | +54.5% |
| AXP AMERICAN EXPRESS CO | Financials | 1.3K | $402K | 0.1% | +21.9% |
| HON HONEYWELL INTERNATIONAL INC | Industrials | 1.8K | $399K | 0.1% | +19.6% |
| TXN TEXAS INSTRUMENTS INC | Technology | 2.0K | $384K | 0.0% | +69.7% |
| AMAT APPLIED MATERIALS INC | Technology | 1.1K | $384K | 0.0% | New |
| GEV GE VERNOVA INC | Industrials | 437 | $381K | 0.0% | New |
| MORN MORNINGSTAR INC | Financials | 2.2K | $371K | 0.0% | -6.8% |
| TMO THERMO FISHER SCIENTIFIC INC | Other | 752 | $370K | 0.0% | +26.0% |
| COMP COMPASS INC - CLASS A | Real estate | 50.0K | $366K | 0.0% | Held |
| INTU INTUIT INC | Technology | 772 | $334K | 0.0% | +67.5% |
| MCD MCDONALD'S CORP | Consumer discretionary | 1.1K | $332K | 0.0% | +35.9% |
| TJX TJX COMPANIES INC | Consumer discretionary | 2.0K | $326K | 0.0% | +53.1% |
| GE GENERAL ELECTRIC | Industrials | 1.1K | $319K | 0.0% | +9.5% |
| C CITIGROUP INC | Financials | 2.8K | $314K | 0.0% | +31.5% |
| PFE PFIZER INC | Healthcare | 11.0K | $309K | 0.0% | New |
| PEP PEPSICO INC | Consumer staples | 1.9K | $291K | 0.0% | +30.9% |
| CRM SALESFORCE INC | Technology | 1.5K | $285K | 0.0% | New |
| RTX RTX CORP | Industrials | 1.5K | $282K | 0.0% | New |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | May 7, 2026 | 111 | $774.8M | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Feb 6, 2026 | 98 | $793.9M | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Nov 12, 2025 | 88 | $778.7M | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Aug 12, 2025 | 80 | $718.6M | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | May 9, 2025 | 76 | $652.3M | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Feb 6, 2025 | 61 | $650.5M | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Nov 12, 2024 | 58 | $657.0M | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Jul 25, 2024 | 58 | $617.6M | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | Apr 17, 2024 | 49 | $608.5M | canonical | SEC ↗ |