Planning Center, Inc.

Wealth advisor Mechanical CIK 1910966
League rank
#3077
in Wealth advisor · #6842 overall
Long book
$987.1M
Q1 2026
Positions
78
Top-10 weight
80%
concentration
Last quarter
+6.4%
SPY +14.8%
Turnover
8%
of book per quarter

Strategy in plain words

auto-generated from filings

Planning Center, Inc. is a wealth-management firm allocating client money, running a $987.1M US long book across 78 positions.

The portfolio is extremely concentrated — the top 10 positions are almost the whole book. The book barely moves quarter to quarter — a patient, low-turnover holder. Current anchor positions: DIMENSION ULTRASHORT FI ETF, DIMENSIONAL SHORT DURATION, DIMENSIONAL WORLD EX US CORE, DIMSNL INTR CF IN ETF-USD IN, DIMENSIONAL US CORE EQUITY 2.

Over the last 9 quarters its long book ran on average 1.6pp per quarter behind the S&P 500, beating the index in 2 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.

Implied long-book return vs S&P 500

methodology: positions priced quarterly, no shorts/options
Fund long book S&P 500
Q1 2024
+0.3%
Q2 2024
+5.4%
Q3 2024
-1.9%
Q4 2024
+1.4%
Q1 2025
+6.1%
Q2 2025
+4.6%
Q3 2025
+2.6%
Q4 2025
+1.0%
Q1 2026
+6.4%

Sector allocation

Technology
37%
Industrials
27%
Financials
12%
Consumer discretionary
9%
Healthcare
7%
Other
3%
Utilities
2%
Services media
1%

Long book by quarter

$459.5M
Q1 2024
$765.3M
Q2 2024
$811.7M
Q3 2024
$788.3M
Q4 2024
$844.9M
Q1 2025
$904.4M
Q2 2025
$952.7M
Q3 2025
$979.3M
Q4 2025
$987.1M
Q1 2026

What does Planning Center, own?

Q1 2026 13F
CompanySectorSharesValue% of bookChange
AAPL APPLE INCTechnology31.9K$8.1M0.8%-5.6%
DE DEERE & COIndustrials14.1K$7.9M0.8%-3.1%
BRK/B BERKSHIRE HATHAWAY INC-CL BFinancials6.6K$3.2M0.3%-0.9%
MSFT MICROSOFT CORPTechnology4.8K$1.8M0.2%+12.9%
NVDA NVIDIA CORPTechnology9.2K$1.6M0.2%+19.6%
AMZN AMAZON.COM INCConsumer discretionary6.9K$1.4M0.1%-10.6%
JPM JPMORGAN CHASE & COFinancials4.1K$1.2M0.1%+11.1%
CAT CATERPILLAR INCIndustrials1.6K$1.1M0.1%+22.3%
HD HOME DEPOT INCConsumer discretionary3.2K$1.1M0.1%+1.7%
ORCL ORACLE CORPTechnology6.4K$938K0.1%Held
PG PROCTER & GAMBLE CO/THEOther6.1K$876K0.1%+2.0%
WMT WALMART INCConsumer discretionary6.2K$764K0.1%+2.2%
JNJ JOHNSON & JOHNSONHealthcare3.1K$753K0.1%+19.8%
ISRG INTUITIVE SURGICAL INCHealthcare1.2K$554K0.1%Held
V VISA INC-CLASS A SHARESServices media1.8K$539K0.1%Held
GOOG ALPHABET INC-CL CTechnology1.9K$537K0.1%-0.4%
LLY ELI LILLY & COHealthcare560$515K0.1%Held
IBM INTL BUSINESS MACHINES CORPTechnology2.0K$478K0.0%+24.2%
GOOGL ALPHABET INC-CL ATechnology1.6K$456K0.0%+33.5%
RTX RTX CORPIndustrials2.3K$449K0.0%+25.3%
TEX TEREX CORPIndustrials6.9K$406K0.0%New
KO COCA-COLA CO/THEConsumer staples5.3K$404K0.0%0.0%
UBFO UNITED SECURITY BANCSHARE/CA36.0K$379K0.0%Held
TMUS T-MOBILE US INCCommunications1.6K$343K0.0%+3.2%
WEC WEC ENERGY GROUP INCUtilities2.6K$302K0.0%+9.6%
UNH UNITEDHEALTH GROUP INCFinancials1.1K$301K0.0%+0.7%
XEL XCEL ENERGY INCUtilities3.7K$297K0.0%+0.1%
ABBV ABBVIE INCHealthcare1.3K$292K0.0%+3.9%
SBUX STARBUCKS CORPConsumer discretionary3.1K$278K0.0%+2.5%
MRK MERCK & CO. INC.Healthcare2.2K$265K0.0%+3.2%
AMGN AMGEN INCHealthcare689$242K0.0%Held
UNP UNION PACIFIC CORPIndustrials928$225K0.0%-7.2%
AVGO BROADCOM INCTechnology690$214K0.0%+0.4%
DHR DANAHER CORPTechnology1.1K$210K0.0%+0.5%
META META PLATFORMS INC-CLASS ATechnology351$201K0.0%+1.4%
GILD GILEAD SCIENCES INCHealthcare1.4K$200K0.0%New
BA BOEING CO/THEIndustrials1.0K$200K0.0%New

13F filing history

PeriodFormFiledEntriesReported valueFlagsSource
Q1 202613F-HRApr 28, 202678$987.1M canonicalSEC ↗
Q4 202513F-HRFeb 2, 202676$979.3M canonicalSEC ↗
Q3 202513F-HROct 30, 202574$952.7M canonicalSEC ↗
Q2 202513F-HRJul 31, 202574$904.4M canonicalSEC ↗
Q1 202513F-HRApr 18, 202572$844.9M canonicalSEC ↗
Q4 202413F-HRJan 23, 202568$788.3M canonicalSEC ↗
Q3 202413F-HRNov 12, 202473$811.7M canonicalSEC ↗
Q2 202413F-HRAug 8, 202465$765.3M canonicalSEC ↗
Q1 202413F-HRApr 23, 202458$459.5M canonicalSEC ↗