Prentice Wealth Management LLC
Long book
$443.1M
Q1 2026
Positions
115
Top-10 weight
60%
concentration
Last quarter
+7.2%
SPY +14.8%
Turnover
5%
of book per quarter
Strategy in plain words
auto-generated from filingsPrentice Wealth Management LLC is a wealth-management firm allocating client money, running a $443.1M US long book across 115 positions.
The portfolio is concentrated: the top 10 names carry 60% of the portfolio. The book barely moves quarter to quarter — a patient, low-turnover holder. Current anchor positions: ISHARES CORE U.S. AGGREGATE, VANGUARD TOTAL STOCK MKT ETF, VANGUARD TOT WORLD STK ETF, SCHWAB U.S. TIPS ETF, FRANKLIN HIGH YIELD CORPORAT.
Over the last 9 quarters its long book ran on average 1.4pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+1.9%
Q2 2024
+6.6%
Q3 2024
-0.3%
Q4 2024
-0.5%
Q1 2025
+6.9%
Q2 2025
+5.4%
Q3 2025
+2.3%
Q4 2025
-1.6%
Q1 2026
+7.2%
Sector allocation
Technology 35%
Financials 20%
Industrials 9%
Consumer discretionary 9%
Healthcare 8%
Services media 6%
Energy 4%
Consumer staples 4%
Long book by quarter
What does Prentice Wealth own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| AAPL APPLE INC | Technology | 20.0K | $5.1M | 1.1% | -3.3% |
| GS GOLDMAN SACHS GROUP INC | Financials | 5.0K | $4.2M | 1.0% | 0.0% |
| MSFT MICROSOFT CORP | Technology | 9.4K | $3.5M | 0.8% | -1.3% |
| AVGO BROADCOM INC | Technology | 10.0K | $3.1M | 0.7% | -0.6% |
| NVDA NVIDIA CORP | Technology | 16.4K | $2.9M | 0.6% | +14.4% |
| JPM JPMORGAN CHASE & CO | Financials | 9.2K | $2.7M | 0.6% | -0.9% |
| XOM EXXON MOBIL CORP | Energy | 14.2K | $2.4M | 0.5% | -6.1% |
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 4.6K | $2.2M | 0.5% | +0.3% |
| RTX RTX CORP | Industrials | 11.3K | $2.2M | 0.5% | -2.5% |
| GOOGL ALPHABET INC-CL A | Technology | 6.4K | $1.8M | 0.4% | -2.6% |
| AMZN AMAZON.COM INC | Consumer discretionary | 8.5K | $1.8M | 0.4% | -2.5% |
| IBM INTL BUSINESS MACHINES CORP | Technology | 6.9K | $1.7M | 0.4% | +0.3% |
| V VISA INC-CLASS A SHARES | Services media | 4.8K | $1.4M | 0.3% | -2.7% |
| ABBV ABBVIE INC | Healthcare | 6.6K | $1.4M | 0.3% | +0.1% |
| WMT WALMART INC | Consumer discretionary | 11.5K | $1.4M | 0.3% | -14.2% |
| JNJ JOHNSON & JOHNSON | Healthcare | 5.6K | $1.4M | 0.3% | -2.7% |
| LLY ELI LILLY & CO | Healthcare | 1.4K | $1.3M | 0.3% | -1.4% |
| META META PLATFORMS INC-CLASS A | Technology | 2.2K | $1.2M | 0.3% | +0.5% |
| MRK MERCK & CO. INC. | Healthcare | 10.1K | $1.2M | 0.3% | -2.0% |
| COST COSTCO WHOLESALE CORP | Consumer discretionary | 1.2K | $1.2M | 0.3% | -26.1% |
| AMP AMERIPRISE FINANCIAL INC | Financials | 2.7K | $1.2M | 0.3% | -2.9% |
| NEE NEXTERA ENERGY INC | Utilities | 11.8K | $1.1M | 0.2% | -3.9% |
| MA MASTERCARD INC - A | Services media | 2.1K | $1.1M | 0.2% | -15.9% |
| GE GENERAL ELECTRIC | Industrials | 3.3K | $936K | 0.2% | -0.4% |
| CVX CHEVRON CORP | Energy | 4.5K | $934K | 0.2% | -1.4% |
| GOOG ALPHABET INC-CL C | Technology | 3.2K | $919K | 0.2% | Held |
| BAC BANK OF AMERICA CORP | Financials | 18.3K | $891K | 0.2% | -0.3% |
| CSCO CISCO SYSTEMS INC | Technology | 11.4K | $887K | 0.2% | -1.3% |
| KO COCA-COLA CO/THE | Consumer staples | 10.5K | $797K | 0.2% | -1.6% |
| UNH UNITEDHEALTH GROUP INC | Financials | 2.9K | $791K | 0.2% | +1.3% |
| PG PROCTER & GAMBLE CO/THE | Other | 5.4K | $785K | 0.2% | +0.4% |
| HD HOME DEPOT INC | Consumer discretionary | 2.4K | $783K | 0.2% | +0.9% |
| ORCL ORACLE CORP | Technology | 5.3K | $783K | 0.2% | +1.4% |
| MCD MCDONALD'S CORP | Consumer discretionary | 2.4K | $760K | 0.2% | -0.6% |
| LIN LINDE PLC | Materials | 1.5K | $740K | 0.2% | +0.5% |
| WFC WELLS FARGO & CO | Financials | 9.3K | $740K | 0.2% | -0.9% |
| VZ VERIZON COMMUNICATIONS INC | Communications | 14.5K | $728K | 0.2% | -6.7% |
| PEP PEPSICO INC | Consumer staples | 4.7K | $728K | 0.2% | -0.3% |
| BX BLACKSTONE INC | Financials | 6.3K | $719K | 0.2% | +1.3% |
| BKNG BOOKING HOLDINGS INC | Industrials | 155 | $653K | 0.1% | +0.6% |
| DIS WALT DISNEY CO/THE | Services media | 6.6K | $632K | 0.1% | +0.7% |
| TSLA TESLA INC | Industrials | 1.7K | $627K | 0.1% | -0.1% |
| PM PHILIP MORRIS INTERNATIONAL | Consumer staples | 3.7K | $619K | 0.1% | +0.6% |
| CRM SALESFORCE INC | Technology | 3.3K | $611K | 0.1% | +1.8% |
| NFLX NETFLIX INC | Services media | 6.2K | $599K | 0.1% | +4.3% |
| T AT&T INC | Communications | 19.5K | $566K | 0.1% | -1.5% |
| ABT ABBOTT LABORATORIES | Healthcare | 5.3K | $548K | 0.1% | +0.9% |
| GEV GE VERNOVA INC | Industrials | 597 | $521K | 0.1% | -0.5% |
| QCOM QUALCOMM INC | Technology | 4.0K | $517K | 0.1% | +1.2% |
| HON HONEYWELL INTERNATIONAL INC | Industrials | 2.3K | $516K | 0.1% | +0.6% |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | Apr 17, 2026 | 117 | $443.2M | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Jan 30, 2026 | 114 | $437.6M | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Oct 9, 2025 | 112 | $405.6M | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Jul 31, 2025 | 109 | $380.6M | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | Apr 17, 2025 | 108 | $346.4M | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Feb 3, 2025 | 106 | $345.8M | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Oct 7, 2024 | 108 | $336.8M | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Jul 11, 2024 | 105 | $306.5M | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | Apr 15, 2024 | 107 | $288.0M | canonical | SEC ↗ |