PRINCIPAL SECURITIES, INC.

Wealth advisor Mechanical CIK 12600
League rank
#1384
in Wealth advisor · #4132 overall
Long book
$6.82B
Q1 2026
Positions
1410
Top-10 weight
22%
concentration
Last quarter
+11.1%
SPY +14.8%
Turnover
15%
of book per quarter

Strategy in plain words

auto-generated from filings

PRINCIPAL SECURITIES, INC. is a wealth-management firm allocating client money, running a $6.82B US long book across 1410 positions.

The portfolio is broadly diversified across 1410 positions (top 10 only 22%). Turnover is modest: positions are typically held for years. Current anchor positions: PRINCIPAL US MEGA-CAP ETF, ISHARES CORE S&P 500 ETF, PRINCIPAL US SMALL-CAP ETF, PRINCIPAL INTL EQTY ETF, PRINCIPAL CPTL APPREC S3 ETF.

Over the last 9 quarters its long book ran on average 0.8pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.

Implied long-book return vs S&P 500

methodology: positions priced quarterly, no shorts/options
Fund long book S&P 500
Q1 2024
+1.8%
Q2 2024
+6.0%
Q3 2024
+0.1%
Q4 2024
-1.6%
Q1 2025
+8.9%
Q2 2025
+6.4%
Q3 2025
+2.2%
Q4 2025
-2.2%
Q1 2026
+11.1%

Sector allocation

Technology
34%
Financials
13%
Industrials
12%
Consumer discretionary
10%
Healthcare
8%
Services media
6%
Energy
4%
Utilities
3%

Long book by quarter

$3.21B
Q1 2024
$3.63B
Q2 2024
$4.14B
Q3 2024
$4.44B
Q4 2024
$4.47B
Q1 2025
$5.32B
Q2 2025
$6.07B
Q3 2025
$6.48B
Q4 2025
$6.82B
Q1 2026

What does PRINCIPAL SECURITIES, own?

Q1 2026 13F
CompanySectorSharesValue% of bookChange
NVDA NVIDIA CORPTechnology480.4K$83.8M1.2%+12.7%
MSFT MICROSOFT CORPTechnology223.9K$82.9M1.2%+10.6%
AAPL APPLE INCTechnology315.0K$79.9M1.2%+8.7%
AMZN AMAZON.COM INCConsumer discretionary338.9K$70.6M1.0%+4.8%
GOOGL ALPHABET INC-CL ATechnology194.8K$56.0M0.8%+1.2%
META META PLATFORMS INC-CLASS ATechnology71.9K$41.2M0.6%+5.8%
AVGO BROADCOM INCTechnology126.2K$39.1M0.6%+11.3%
GOOG ALPHABET INC-CL CTechnology130.5K$37.4M0.5%+6.7%
JPM JPMORGAN CHASE & COFinancials102.6K$30.2M0.4%+5.8%
BRK/B BERKSHIRE HATHAWAY INC-CL BFinancials53.6K$25.7M0.4%+8.9%
V VISA INC-CLASS A SHARESServices media80.3K$24.3M0.4%+7.3%
LLY ELI LILLY & COHealthcare23.2K$21.3M0.3%+8.7%
XOM EXXON MOBIL CORPEnergy109.2K$18.5M0.3%+0.1%
TSLA TESLA INCIndustrials47.1K$17.5M0.3%+13.8%
JNJ JOHNSON & JOHNSONHealthcare66.4K$16.2M0.2%+6.2%
WMT WALMART INCConsumer discretionary130.3K$16.2M0.2%-2.8%
MA MASTERCARD INC - AServices media32.4K$16.2M0.2%+8.7%
CVX CHEVRON CORPEnergy73.4K$15.2M0.2%+5.3%
AMAT APPLIED MATERIALS INCTechnology40.9K$14.0M0.2%+0.4%
CAT CATERPILLAR INCIndustrials19.4K$13.8M0.2%-8.3%
PM PHILIP MORRIS INTERNATIONALConsumer staples82.2K$13.6M0.2%+8.0%

13F filing history

PeriodFormFiledEntriesReported valueFlagsSource
Q1 202613F-HRMay 13, 20261411$6.82B canonicalSEC ↗
Q4 202513F-HRFeb 12, 20261345$6.48B canonicalSEC ↗
Q3 202513F-HRNov 12, 20253731$6.07B canonicalSEC ↗
Q2 202513F-HRAug 11, 20253679$5.32B canonicalSEC ↗
Q1 202513F-HRApr 30, 20253553$4.47B canonicalSEC ↗
Q4 202413F-HRJan 30, 20253548$4.44B canonicalSEC ↗
Q3 202413F-HROct 28, 20243452$4.14B canonicalSEC ↗
Q2 202413F-HRJul 31, 20243394$3.63B canonicalSEC ↗
Q1 202413F-HRMay 10, 20243320$3.21B canonicalSEC ↗