PROFFITT & GOODSON INC
Long book
$646.9M
Q1 2026
Positions
283
Top-10 weight
67%
concentration
Last quarter
+10.3%
SPY +14.8%
Turnover
13%
of book per quarter
Strategy in plain words
auto-generated from filingsPROFFITT & GOODSON INC is a wealth-management firm allocating client money, running a $646.9M US long book across 283 positions.
The portfolio is concentrated: the top 10 names carry 67% of the portfolio. Turnover is modest: positions are typically held for years. Current anchor positions: VANGUARD S&P 500 ETF, VANGUARD FTSE DEVELOPED ETF, VANGUARD TOTAL STOCK MKT ETF, VANGUARD S/T CORP BOND ETF, SS SPDR S&P 500 ETF TRUST-US.
Over the last 9 quarters its long book ran on average 1pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+1.6%
Q2 2024
+6.3%
Q3 2024
-1.2%
Q4 2024
-0.4%
Q1 2025
+7.5%
Q2 2025
+5.9%
Q3 2025
+2.6%
Q4 2025
-1.1%
Q1 2026
+10.3%
Sector allocation
Technology 41%
Financials 12%
Consumer discretionary 11%
Healthcare 10%
Industrials 9%
Energy 5%
Services media 4%
Consumer staples 3%
Long book by quarter
What does PROFFITT & own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| NVDA NVIDIA CORP | Technology | 31.6K | $5.5M | 0.9% | +2.2% |
| AAPL APPLE INC | Technology | 20.7K | $5.3M | 0.8% | +1.5% |
| AMZN AMAZON.COM INC | Consumer discretionary | 20.0K | $4.2M | 0.6% | +0.5% |
| MSFT MICROSOFT CORP | Technology | 11.1K | $4.1M | 0.6% | -0.4% |
| GOOGL ALPHABET INC-CL A | Technology | 12.5K | $3.6M | 0.6% | +1.5% |
| AVGO BROADCOM INC | Technology | 7.0K | $2.2M | 0.3% | +7.6% |
| JPM JPMORGAN CHASE & CO | Financials | 5.9K | $1.7M | 0.3% | -4.2% |
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 3.6K | $1.7M | 0.3% | -7.0% |
| JNJ JOHNSON & JOHNSON | Healthcare | 6.3K | $1.5M | 0.2% | -1.4% |
| XOM EXXON MOBIL CORP | Energy | 9.0K | $1.5M | 0.2% | -0.2% |
| CSCO CISCO SYSTEMS INC | Technology | 17.9K | $1.4M | 0.2% | +0.6% |
| MU MICRON TECHNOLOGY INC | Technology | 4.0K | $1.4M | 0.2% | -52.5% |
| ICE INTERCONTINENTAL EXCHANGE IN | Financials | 8.6K | $1.4M | 0.2% | +1.4% |
| EMR EMERSON ELECTRIC CO | Industrials | 10.0K | $1.3M | 0.2% | +1.4% |
| SCHW SCHWAB (CHARLES) CORP | Financials | 12.5K | $1.2M | 0.2% | +0.6% |
| META META PLATFORMS INC-CLASS A | Technology | 1.9K | $1.1M | 0.2% | -3.3% |
| PG PROCTER & GAMBLE CO/THE | Other | 7.0K | $1.0M | 0.2% | +1.0% |
| TJX TJX COMPANIES INC | Consumer discretionary | 6.3K | $1.0M | 0.2% | -4.0% |
| PFE PFIZER INC | Healthcare | 35.5K | $996K | 0.2% | -0.3% |
| DIS WALT DISNEY CO/THE | Services media | 10.3K | $994K | 0.2% | -0.8% |
| WMT WALMART INC | Consumer discretionary | 7.6K | $947K | 0.1% | -4.6% |
| RTX RTX CORP | Industrials | 4.8K | $923K | 0.1% | +1.7% |
| VLO VALERO ENERGY CORP | Energy | 3.7K | $914K | 0.1% | -0.5% |
| PEP PEPSICO INC | Consumer staples | 5.9K | $911K | 0.1% | +1.2% |
| ETN EATON CORP PLC | Industrials | 2.5K | $892K | 0.1% | New |
| CVS CVS HEALTH CORP | Healthcare | 12.1K | $872K | 0.1% | +2.2% |
| ORCL ORACLE CORP | Technology | 5.8K | $856K | 0.1% | -4.4% |
| TSLA TESLA INC | Industrials | 2.2K | $808K | 0.1% | -0.4% |
| BAC BANK OF AMERICA CORP | Financials | 16.0K | $779K | 0.1% | -2.4% |
| QCOM QUALCOMM INC | Technology | 6.0K | $766K | 0.1% | +1.6% |
| HCA HCA HEALTHCARE INC | Healthcare | 1.5K | $728K | 0.1% | +0.5% |
| DXCM DEXCOM INC | Healthcare | 10.9K | $687K | 0.1% | +0.4% |
| CTVA CORTEVA INC | Consumer staples | 7.8K | $653K | 0.1% | +0.1% |
| MMM 3M CO | Healthcare | 4.5K | $650K | 0.1% | -49.5% |
| LLY ELI LILLY & CO | Healthcare | 689 | $634K | 0.1% | -1.6% |
| TGT TARGET CORP | Consumer discretionary | 5.1K | $624K | 0.1% | +0.5% |
| NOW SERVICENOW INC | Technology | 5.8K | $609K | 0.1% | New |
| CARR CARRIER GLOBAL CORP | Industrials | 10.4K | $588K | 0.1% | +3.0% |
| LIN LINDE PLC | Materials | 1.2K | $579K | 0.1% | +0.5% |
| NUE NUCOR CORP | Industrials | 3.3K | $558K | 0.1% | +0.1% |
| KVUE KENVUE INC | Other | 29.8K | $514K | 0.1% | -0.2% |
| NFLX NETFLIX INC | Services media | 5.0K | $485K | 0.1% | -27.4% |
| CB CHUBB LTD | Financials | 1.3K | $413K | 0.1% | +2.1% |
| MA MASTERCARD INC - A | Services media | 758 | $379K | 0.1% | +492.2% |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | May 6, 2026 | 287 | $648.8M | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Jan 27, 2026 | 296 | $717.5M | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Oct 21, 2025 | 444 | $697.2M | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Jul 23, 2025 | 262 | $656.1M | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | Apr 29, 2025 | 259 | $607.6M | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Feb 5, 2025 | 255 | $602.8M | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Nov 4, 2024 | 306 | $610.0M | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Jul 23, 2024 | 278 | $566.7M | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | Apr 24, 2024 | 228 | $563.1M | canonical | SEC ↗ |