Pure Financial Advisors, LLC
Long book
$6.97B
Q1 2026
Positions
572
Top-10 weight
50%
concentration
Last quarter
+9.4%
SPY +14.8%
Turnover
13%
of book per quarter
Strategy in plain words
auto-generated from filingsPure Financial Advisors, LLC is a wealth-management firm allocating client money, running a $6.97B US long book across 572 positions.
The portfolio is concentrated: the top 10 names carry 50% of the portfolio. Turnover is modest: positions are typically held for years. Current anchor positions: SS SPDR S&P 500 ETF TRUST-US, VANGUARD TOTAL BOND MARKET, ISHARES CORE MSCI EAFE ETF, DIMENSIONAL US TARGET VALUE, ISHARES 1-5Y INV GRADE CORP.
Over the last 9 quarters its long book ran on average 1pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+1.1%
Q2 2024
+6.6%
Q3 2024
-1.8%
Q4 2024
-0.4%
Q1 2025
+7.2%
Q2 2025
+6.5%
Q3 2025
+2.5%
Q4 2025
+0.5%
Q1 2026
+9.4%
Sector allocation
Technology 36%
Financials 20%
Industrials 12%
Consumer discretionary 11%
Healthcare 6%
Services media 4%
Energy 3%
Utilities 3%
Long book by quarter
What does Pure Financial own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| AAPL APPLE INC | Technology | 301.9K | $76.6M | 1.1% | +3.3% |
| CASH PATHWARD FINANCIAL INC | Financials | 0 | $65.9M | 0.9% | Held |
| NVDA NVIDIA CORP | Technology | 194.9K | $34.0M | 0.5% | +6.2% |
| MSFT MICROSOFT CORP | Technology | 83.4K | $30.9M | 0.4% | +8.0% |
| AMZN AMAZON.COM INC | Consumer discretionary | 119.3K | $24.9M | 0.4% | +15.5% |
| GOOGL ALPHABET INC-CL A | Technology | 61.9K | $17.8M | 0.3% | +3.4% |
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 31.2K | $14.9M | 0.2% | +1.2% |
| JPM JPMORGAN CHASE & CO | Financials | 48.3K | $14.2M | 0.2% | +0.3% |
| CAT CATERPILLAR INC | Industrials | 18.1K | $12.8M | 0.2% | -1.1% |
| TSLA TESLA INC | Industrials | 32.9K | $12.2M | 0.2% | +1.0% |
| XOM EXXON MOBIL CORP | Energy | 54.9K | $9.3M | 0.1% | -5.6% |
| COST COSTCO WHOLESALE CORP | Consumer discretionary | 8.7K | $8.6M | 0.1% | +1.4% |
| GOOG ALPHABET INC-CL C | Technology | 30.0K | $8.6M | 0.1% | +6.9% |
| RTX RTX CORP | Industrials | 42.0K | $8.1M | 0.1% | -0.1% |
| WMT WALMART INC | Consumer discretionary | 64.2K | $8.0M | 0.1% | +7.6% |
| V VISA INC-CLASS A SHARES | Services media | 26.3K | $7.9M | 0.1% | -0.4% |
| MRK MERCK & CO. INC. | Healthcare | 59.0K | $7.1M | 0.1% | +3.3% |
| JNJ JOHNSON & JOHNSON | Healthcare | 28.0K | $6.9M | 0.1% | +3.0% |
| ORCL ORACLE CORP | Technology | 44.4K | $6.5M | 0.1% | -0.2% |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | Apr 10, 2026 | 572 | $6.97B | canonical | SEC ↗ |
| Q4 2025 | 13F-HR/ANEW HOLDINGS | Mar 4, 2026 | 44 | $550.0M | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Feb 4, 2026 | 495 | $6.22B | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Oct 20, 2025 | 496 | $6.28B | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Jul 18, 2025 | 472 | $5.68B | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | Apr 23, 2025 | 381 | $4.78B | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Jan 16, 2025 | 349 | $4.40B | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Oct 29, 2024 | 326 | $4.17B | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Jul 18, 2024 | 313 | $3.60B | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | Apr 16, 2024 | 313 | $3.20B | canonical | SEC ↗ |