RFG Advisory, LLC
Long book
$5.44B
Q1 2026
Positions
1037
Top-10 weight
41%
concentration
Last quarter
+9.9%
SPY +14.8%
Turnover
22%
of book per quarter
Strategy in plain words
auto-generated from filingsRFG Advisory, LLC is a wealth-management firm allocating client money, running a $5.44B US long book across 1037 positions.
The portfolio is moderately concentrated (top 10 ≈ 41% of the book). Turnover is modest: positions are typically held for years. Current anchor positions: BLUEMONTE CORE BOND ETF, BLUEMONTE DYN TOTAL MARK ETF, BLUEMONTE GLOBAL EQUITY ETF, BLUEMONTE LARGE CAP CORE ETF, BLUEMONTE LARGE CAP VALU ETF.
Over the last 9 quarters its long book ran on average 1.1pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+2.0%
Q2 2024
+5.8%
Q3 2024
+0.0%
Q4 2024
-1.5%
Q1 2025
+7.6%
Q2 2025
+6.2%
Q3 2025
+1.9%
Q4 2025
-1.3%
Q1 2026
+9.9%
Sector allocation
Technology 34%
Healthcare 10%
Industrials 10%
Consumer discretionary 9%
Financials 9%
Services media 9%
Utilities 4%
Materials 4%
Long book by quarter
What does RFG Advisory, own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| AAPL APPLE INC | Technology | 206.1K | $52.3M | 1.0% | 0.0% |
| NVDA NVIDIA CORP | Technology | 220.8K | $38.5M | 0.7% | -2.9% |
| SCI SERVICE CORP INTERNATIONAL | Services media | 409.8K | $33.8M | 0.6% | -0.4% |
| MSFT MICROSOFT CORP | Technology | 76.7K | $28.4M | 0.5% | +27.7% |
| BCRX BIOCRYST PHARMACEUTICALS INC | Healthcare | 2.9M | $27.3M | 0.5% | New |
| AMZN AMAZON.COM INC | Consumer discretionary | 118.8K | $24.8M | 0.5% | +3.2% |
| GOOGL ALPHABET INC-CL A | Technology | 74.8K | $21.5M | 0.4% | +3.9% |
| ONDS ONDAS INC | Technology | 1.8M | $16.0M | 0.3% | New |
| META META PLATFORMS INC-CLASS A | Technology | 27.3K | $15.6M | 0.3% | +7.2% |
| NFLX NETFLIX INC | Services media | 150.0K | $14.4M | 0.3% | +45.3% |
| WMT WALMART INC | Consumer discretionary | 107.8K | $13.4M | 0.2% | -6.5% |
| AVGO BROADCOM INC | Technology | 38.0K | $11.8M | 0.2% | +2.9% |
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 24.1K | $11.6M | 0.2% | +4.6% |
| XOM EXXON MOBIL CORP | Energy | 68.2K | $11.6M | 0.2% | -3.3% |
| GOOG ALPHABET INC-CL C | Technology | 38.6K | $11.1M | 0.2% | +8.9% |
| TSLA TESLA INC | Industrials | 28.0K | $10.4M | 0.2% | +29.4% |
| SO SOUTHERN CO/THE | Utilities | 106.9K | $10.3M | 0.2% | -9.7% |
| HD HOME DEPOT INC | Consumer discretionary | 30.2K | $9.9M | 0.2% | -2.8% |
| JPM JPMORGAN CHASE & CO | Financials | 33.1K | $9.7M | 0.2% | 0.0% |
| ABBV ABBVIE INC | Healthcare | 40.4K | $8.8M | 0.2% | +1.3% |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | Apr 20, 2026 | 1037 | $5.44B | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Feb 3, 2026 | 980 | $5.31B | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Nov 6, 2025 | 950 | $4.84B | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Jul 28, 2025 | 920 | $4.26B | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | Apr 9, 2025 | 851 | $3.70B | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Jan 21, 2025 | 758 | $3.54B | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Oct 17, 2024 | 732 | $3.28B | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Jul 15, 2024 | 699 | $3.07B | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | Apr 11, 2024 | 711 | $2.94B | canonical | SEC ↗ |