Sterling Investment Counsel, LLC
Long book
$356.9M
Q1 2026
Positions
196
Top-10 weight
50%
concentration
Last quarter
+15.0%
SPY +14.8%
Turnover
18%
of book per quarter
Strategy in plain words
auto-generated from filingsSterling Investment Counsel, LLC is a wealth-management firm allocating client money, running a $356.9M US long book across 196 positions.
The portfolio is moderately concentrated (top 10 ≈ 50% of the book). Turnover is modest: positions are typically held for years. Current anchor positions: ISHARES S&P 500 GROWTH ETF, JPMORGAN EQUITY PREMIUM INCO, INVESCO NASDAQ 100 ETF, CAP GROUP INTL FOCUS, APPLE INC.
Over the last 9 quarters its long book ran on average 0pp per quarter ahead of the S&P 500, beating the index in 6 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+3.6%
Q2 2024
+5.9%
Q3 2024
+2.0%
Q4 2024
-4.1%
Q1 2025
+9.8%
Q2 2025
+8.4%
Q3 2025
+3.2%
Q4 2025
-3.1%
Q1 2026
+15.0%
Sector allocation
Technology 41%
Financials 15%
Consumer discretionary 13%
Industrials 8%
Healthcare 7%
Services media 5%
Utilities 3%
Consumer staples 3%
Long book by quarter
What does Sterling Investment own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| AAPL APPLE INC | Technology | 60.6K | $15.4M | 4.3% | -7.2% |
| GOOGL ALPHABET INC-CL A | Technology | 32.1K | $9.2M | 2.6% | -4.5% |
| NVDA NVIDIA CORP | Technology | 46.1K | $8.0M | 2.3% | +3.6% |
| MSFT MICROSOFT CORP | Technology | 17.4K | $6.4M | 1.8% | +3.0% |
| AMZN AMAZON.COM INC | Consumer discretionary | 30.2K | $6.3M | 1.8% | +1.0% |
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 11.1K | $5.3M | 1.5% | +0.8% |
| WMT WALMART INC | Consumer discretionary | 35.5K | $4.4M | 1.2% | +0.2% |
| JPM JPMORGAN CHASE & CO | Financials | 14.9K | $4.4M | 1.2% | -3.6% |
| META META PLATFORMS INC-CLASS A | Technology | 7.2K | $4.1M | 1.2% | +6.2% |
| V VISA INC-CLASS A SHARES | Services media | 11.4K | $3.5M | 1.0% | -4.3% |
| KO COCA-COLA CO/THE | Consumer staples | 39.4K | $3.0M | 0.8% | -1.3% |
| GEV GE VERNOVA INC | Industrials | 3.0K | $2.7M | 0.7% | +2.0% |
| CAH CARDINAL HEALTH INC | Consumer discretionary | 11.4K | $2.4M | 0.7% | 0.0% |
| GOOG ALPHABET INC-CL C | Technology | 7.9K | $2.3M | 0.6% | -8.2% |
| LLY ELI LILLY & CO | Healthcare | 2.3K | $2.1M | 0.6% | +0.8% |
| AVGO BROADCOM INC | Technology | 6.5K | $2.0M | 0.6% | +1.3% |
| PANW PALO ALTO NETWORKS INC | Technology | 12.5K | $2.0M | 0.6% | +10.8% |
| CFG CITIZENS FINANCIAL GROUP | Financials | 32.3K | $1.9M | 0.5% | +1.2% |
| ABBV ABBVIE INC | Healthcare | 8.8K | $1.9M | 0.5% | +1.5% |
| ETN EATON CORP PLC | Industrials | 5.3K | $1.9M | 0.5% | +8.3% |
| NOW SERVICENOW INC | Technology | 16.9K | $1.8M | 0.5% | +65.6% |
| AEP AMERICAN ELECTRIC POWER | Utilities | 13.0K | $1.7M | 0.5% | +0.1% |
| ADI ANALOG DEVICES INC | Technology | 5.2K | $1.7M | 0.5% | +4.5% |
| MCD MCDONALD'S CORP | Consumer discretionary | 5.3K | $1.6M | 0.5% | +0.7% |
| MRK MERCK & CO. INC. | Healthcare | 13.1K | $1.6M | 0.4% | +1.4% |
| HD HOME DEPOT INC | Consumer discretionary | 4.8K | $1.6M | 0.4% | -5.0% |
| COST COSTCO WHOLESALE CORP | Consumer discretionary | 1.6K | $1.6M | 0.4% | -21.3% |
| C CITIGROUP INC | Financials | 13.6K | $1.5M | 0.4% | +1.3% |
| APH AMPHENOL CORP-CL A | Technology | 11.3K | $1.4M | 0.4% | +2.8% |
| TMO THERMO FISHER SCIENTIFIC INC | Other | 2.9K | $1.4M | 0.4% | +6.8% |
| UBER UBER TECHNOLOGIES INC | Services media | 18.6K | $1.3M | 0.4% | -1.4% |
| PH PARKER HANNIFIN CORP | Industrials | 1.5K | $1.3M | 0.4% | -3.5% |
| GILD GILEAD SCIENCES INC | Healthcare | 8.8K | $1.2M | 0.3% | +33.5% |
| CRM SALESFORCE INC | Technology | 6.3K | $1.2M | 0.3% | +24.9% |
| GLW CORNING INC | Industrials | 8.5K | $1.2M | 0.3% | -23.9% |
| BLK BLACKROCK INC | Financials | 1.1K | $1.1M | 0.3% | +3.1% |
| JNJ JOHNSON & JOHNSON | Healthcare | 4.2K | $1.0M | 0.3% | +1.1% |
| DE DEERE & CO | Industrials | 1.6K | $923K | 0.3% | +2.4% |
| MA MASTERCARD INC - A | Services media | 1.8K | $910K | 0.3% | -1.5% |
| MTB M & T BANK CORP | Financials | 4.2K | $871K | 0.2% | 0.0% |
| TSLA TESLA INC | Industrials | 2.3K | $861K | 0.2% | -5.4% |
| SYK STRYKER CORP | Healthcare | 2.5K | $833K | 0.2% | +5.4% |
| XOM EXXON MOBIL CORP | Energy | 4.7K | $798K | 0.2% | -17.9% |
| MELI MERCADOLIBRE INC | Services media | 431 | $745K | 0.2% | +1.2% |
| CVX CHEVRON CORP | Energy | 3.5K | $728K | 0.2% | -4.8% |
| BRK/A BERKSHIRE HATHAWAY INC-CL A | Financials | 1 | $718K | 0.2% | Held |
| STXN SEAGATE TECHNOLOGY HOLDINGS | — | 1.8K | $697K | 0.2% | -8.2% |
| AMAT APPLIED MATERIALS INC | Technology | 2.0K | $668K | 0.2% | +3.2% |
| TMP TOMPKINS FINANCIAL CORP | Financials | 8.3K | $653K | 0.2% | -10.8% |
| PEP PEPSICO INC | Consumer staples | 4.2K | $650K | 0.2% | +1.0% |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | Apr 16, 2026 | 196 | $356.9M | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Jan 27, 2026 | 187 | $349.0M | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Oct 21, 2025 | 130 | $311.9M | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Jul 21, 2025 | 140 | $170.5M | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | Apr 21, 2025 | 228 | $292.2M | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Jan 22, 2025 | 149 | $151.3M | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Oct 22, 2024 | 213 | $280.7M | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Jul 25, 2024 | 201 | $254.0M | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | Apr 26, 2024 | 210 | $216.5M | canonical | SEC ↗ |