TRUE Private Wealth Advisors
Long book
$1.05B
Q1 2026
Positions
266
Top-10 weight
42%
concentration
Last quarter
+10.6%
SPY +14.8%
Turnover
19%
of book per quarter
Strategy in plain words
auto-generated from filingsTRUE Private Wealth Advisors is a wealth-management firm allocating client money, running a $1.05B US long book across 266 positions.
The portfolio is moderately concentrated (top 10 ≈ 42% of the book). Turnover is modest: positions are typically held for years. Current anchor positions: ISHARES CORE INTL STOCK ETF, ISHARES MSCI EMR MRK EX CHNA, ISHARES IBONDS DEC 2029 TERM, ISHARES IBONDS OCT 2028 TT, INVESCO S&P 500 EQUAL WEIGHT.
Over the last 9 quarters its long book ran on average 0.8pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.
Implied long-book return vs S&P 500
methodology: positions priced quarterly, no shorts/options Fund long book S&P 500
Q1 2024
+2.3%
Q2 2024
+6.2%
Q3 2024
+0.4%
Q4 2024
-1.4%
Q1 2025
+6.8%
Q2 2025
+6.1%
Q3 2025
+2.1%
Q4 2025
+0.6%
Q1 2026
+10.6%
Sector allocation
Technology 37%
Healthcare 14%
Financials 14%
Consumer discretionary 10%
Industrials 9%
Energy 6%
Services media 3%
Communications 2%
Long book by quarter
What does TRUE Private own?
Q1 2026 13F| Company | Sector | Shares | Value | % of book | Change |
|---|---|---|---|---|---|
| AAPL APPLE INC | Technology | 99.5K | $25.3M | 2.4% | -5.5% |
| NVDA NVIDIA CORP | Technology | 82.1K | $14.3M | 1.4% | +20.3% |
| MSFT MICROSOFT CORP | Technology | 31.7K | $11.7M | 1.1% | -1.6% |
| AMZN AMAZON.COM INC | Consumer discretionary | 45.7K | $9.5M | 0.9% | +1.5% |
| JNJ JOHNSON & JOHNSON | Healthcare | 29.3K | $7.2M | 0.7% | -8.7% |
| XOM EXXON MOBIL CORP | Energy | 40.3K | $6.8M | 0.7% | -1.0% |
| CVX CHEVRON CORP | Energy | 32.9K | $6.8M | 0.6% | -2.4% |
| JPM JPMORGAN CHASE & CO | Financials | 22.4K | $6.6M | 0.6% | +1.6% |
| LLY ELI LILLY & CO | Healthcare | 6.9K | $6.3M | 0.6% | -3.2% |
| ABBV ABBVIE INC | Healthcare | 27.1K | $5.9M | 0.6% | 0.0% |
| BRK/B BERKSHIRE HATHAWAY INC-CL B | Financials | 12.2K | $5.9M | 0.6% | +1.0% |
| GOOGL ALPHABET INC-CL A | Technology | 18.9K | $5.4M | 0.5% | -2.2% |
| COST COSTCO WHOLESALE CORP | Consumer discretionary | 5.3K | $5.3M | 0.5% | +3.3% |
| MU MICRON TECHNOLOGY INC | Technology | 15.1K | $5.1M | 0.5% | -20.1% |
| GS GOLDMAN SACHS GROUP INC | Financials | 5.8K | $4.9M | 0.5% | -3.9% |
| USB US BANCORP | Financials | 76.8K | $4.0M | 0.4% | -0.2% |
| EMR EMERSON ELECTRIC CO | Industrials | 30.0K | $3.9M | 0.4% | +0.7% |
| MMM 3M CO | Healthcare | 24.2K | $3.5M | 0.3% | -1.4% |
| MRK MERCK & CO. INC. | Healthcare | 28.4K | $3.4M | 0.3% | +294.7% |
| URI UNITED RENTALS INC | Services media | 4.4K | $3.2M | 0.3% | +0.3% |
| GOOG ALPHABET INC-CL C | Technology | 11.0K | $3.1M | 0.3% | -17.5% |
| BROS DUTCH BROS INC-CLASS A | Consumer discretionary | 60.2K | $3.0M | 0.3% | +0.1% |
| VZ VERIZON COMMUNICATIONS INC | Communications | 59.3K | $3.0M | 0.3% | +0.5% |
| KRMN KARMAN HOLDINGS INC | Industrials | 35.4K | $2.8M | 0.3% | New |
| TSLA TESLA INC | Industrials | 6.3K | $2.3M | 0.2% | -4.9% |
| LRCX LAM RESEARCH CORP | Industrials | 9.4K | $2.0M | 0.2% | +81.4% |
| PFE PFIZER INC | Healthcare | 64.8K | $1.8M | 0.2% | -4.6% |
| AMAT APPLIED MATERIALS INC | Technology | 5.2K | $1.8M | 0.2% | +280.9% |
| WFC WELLS FARGO & CO | Financials | 21.8K | $1.7M | 0.2% | +0.5% |
| ALK ALASKA AIR GROUP INC | Industrials | 46.8K | $1.7M | 0.2% | +290.1% |
| RTX RTX CORP | Industrials | 8.7K | $1.7M | 0.2% | -1.1% |
| IBM INTL BUSINESS MACHINES CORP | Technology | 6.7K | $1.6M | 0.2% | -2.2% |
| META META PLATFORMS INC-CLASS A | Technology | 2.8K | $1.6M | 0.2% | -7.3% |
| CAT CATERPILLAR INC | Industrials | 2.1K | $1.5M | 0.1% | -5.7% |
| BA BOEING CO/THE | Industrials | 7.0K | $1.4M | 0.1% | +7.2% |
13F filing history
| Period | Form | Filed | Entries | Reported value | Flags | Source |
|---|---|---|---|---|---|---|
| Q1 2026 | 13F-HR | May 15, 2026 | 266 | $1.05B | canonical | SEC ↗ |
| Q4 2025 | 13F-HR | Feb 13, 2026 | 266 | $998.1M | canonical | SEC ↗ |
| Q3 2025 | 13F-HR | Nov 14, 2025 | 264 | $981.4M | canonical | SEC ↗ |
| Q2 2025 | 13F-HR | Aug 11, 2025 | 244 | $890.0M | canonical | SEC ↗ |
| Q1 2025 | 13F-HR | May 15, 2025 | 232 | $823.2M | canonical | SEC ↗ |
| Q4 2024 | 13F-HR | Feb 13, 2025 | 224 | $823.8M | canonical | SEC ↗ |
| Q3 2024 | 13F-HR | Nov 14, 2024 | 215 | $838.2M | canonical | SEC ↗ |
| Q2 2024 | 13F-HR | Jul 16, 2024 | 278 | $883.2M | canonical | SEC ↗ |
| Q1 2024 | 13F-HR | Apr 25, 2024 | 284 | $871.79B | $K fixed canonical | SEC ↗ |