truNorth Financial Services, Inc.

Wealth advisor Mechanical CIK 2108201
Long book
$96.7M
Q1 2026
Positions
49
Top-10 weight
80%
concentration
Last quarter
+6.9%
SPY +14.8%
Turnover
6%
of book per quarter

Strategy in plain words

auto-generated from filings

truNorth Financial Services, Inc. is a wealth-management firm allocating client money, running a $96.7M US long book across 49 positions.

The portfolio is extremely concentrated — the top 10 positions are almost the whole book. The book barely moves quarter to quarter — a patient, low-turnover holder. Current anchor positions: ISHARES CORE DIVIDEND GROWTH, SCHWAB US DVD EQUITY ETF, VANGUARD HIGH DVD YIELD ETF, WISDOMTREE US LARGECAP DIVID, SPDR GOLD SHARES.

Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.

Implied long-book return vs S&P 500

methodology: positions priced quarterly, no shorts/options
Fund long book S&P 500
Q4 2025
+3.1%
Q1 2026
+6.9%

Sector allocation

Technology
42%
Financials
15%
Industrials
13%
Consumer discretionary
8%
Healthcare
8%
Energy
6%
Utilities
3%
Other
3%

Long book by quarter

$92.2M
Q4 2025
$96.7M
Q1 2026

What does truNorth Financial own?

Q1 2026 13F
CompanySectorSharesValue% of bookChange
NVDA NVIDIA CORPTechnology10.0K$1.7M1.8%-7.4%
AAPL APPLE INCTechnology4.3K$1.1M1.1%+1.2%
ORRF ORRSTOWN FINL SERVICES INCFinancials23.5K$847K0.9%Held
PLTR PALANTIR TECHNOLOGIES INC-ATechnology4.8K$703K0.7%Held
AMZN AMAZON.COM INCConsumer discretionary2.9K$594K0.6%-4.2%
ABBV ABBVIE INCHealthcare2.2K$488K0.5%Held
CAT CATERPILLAR INCIndustrials675$478K0.5%-3.6%
GOOGL ALPHABET INC-CL ATechnology1.6K$469K0.5%-0.9%
XOM EXXON MOBIL CORPEnergy2.5K$418K0.4%+29.0%
MRK MERCK & CO. INC.Healthcare3.2K$383K0.4%Held
WMT WALMART INCConsumer discretionary2.8K$349K0.4%Held
WEC WEC ENERGY GROUP INCUtilities2.8K$329K0.3%Held
JPM JPMORGAN CHASE & COFinancials1.1K$320K0.3%-2.7%
LPX LOUISIANA-PACIFIC CORPOther4.2K$306K0.3%Held
MSFT MICROSOFT CORPTechnology820$304K0.3%+1.9%
TFC TRUIST FINANCIAL CORPFinancials6.3K$288K0.3%-2.7%
RTX RTX CORPIndustrials1.4K$269K0.3%Held
PEP PEPSICO INCConsumer staples1.7K$262K0.3%Held
AVGO BROADCOM INCTechnology840$260K0.3%+5.0%
LRCX LAM RESEARCH CORPIndustrials1.1K$240K0.2%-6.3%
DE DEERE & COIndustrials415$234K0.2%-32.5%
ACNB ACNB CORPFinancials4.8K$230K0.2%Held
CVX CHEVRON CORPEnergy1.1K$228K0.2%New
CR CRANE COIndustrials1.3K$227K0.2%Held
QCOM QUALCOMM INCTechnology1.6K$203K0.2%-13.2%

13F filing history

PeriodFormFiledEntriesReported valueFlagsSource
Q1 202613F-HRMay 5, 202649$96.7M canonicalSEC ↗
Q4 202513F-HRFeb 17, 202648$92.2M canonicalSEC ↗