Whelan Financial

Wealth advisor Mechanical CIK 1894921
League rank
#921
in Wealth advisor · #3358 overall
Long book
$322.1M
Q1 2026
Positions
88
Top-10 weight
77%
concentration
Last quarter
+12.0%
SPY +14.8%
Turnover
19%
of book per quarter

Strategy in plain words

auto-generated from filings

Whelan Financial is a wealth-management firm allocating client money, running a $322.1M US long book across 88 positions.

The portfolio is extremely concentrated — the top 10 positions are almost the whole book. Turnover is modest: positions are typically held for years. Current anchor positions: SCHWAB US DVD EQUITY ETF, INVESCO NASDAQ 100 ETF, VANGUARD SMALL-CAP ETF, VANGUARD REAL ESTATE ETF, VANGUARD INTERMEDIATE-TERM T.

Over the last 9 quarters its long book ran on average 1pp per quarter behind the S&P 500, beating the index in 3 of 9 quarters. Its holdings are mechanical (indexing / client flows), so position changes carry no stock-picking signal.

Implied long-book return vs S&P 500

methodology: positions priced quarterly, no shorts/options
Fund long book S&P 500
Q1 2024
+1.2%
Q2 2024
+7.2%
Q3 2024
+0.3%
Q4 2024
-2.8%
Q1 2025
+6.3%
Q2 2025
+6.3%
Q3 2025
+1.6%
Q4 2025
-0.5%
Q1 2026
+12.0%

Sector allocation

Technology
50%
Financials
14%
Consumer discretionary
12%
Other
6%
Services media
5%
Industrials
5%
Healthcare
3%
Energy
2%

Long book by quarter

$219.0M
Q1 2024
$223.9M
Q2 2024
$242.8M
Q3 2024
$254.3M
Q4 2024
$257.1M
Q1 2025
$276.6M
Q2 2025
$315.5M
Q3 2025
$320.1M
Q4 2025
$322.1M
Q1 2026

What does Whelan Financial own?

Q1 2026 13F
CompanySectorSharesValue% of bookChange
AAPL APPLE INCTechnology34.3K$8.7M2.7%+2.1%
NVDA NVIDIA CORPTechnology43.9K$7.7M2.4%+31.4%
MSFT MICROSOFT CORPTechnology11.3K$4.2M1.3%-0.8%
GOOG ALPHABET INC-CL CTechnology13.4K$3.9M1.2%+4.2%
META META PLATFORMS INC-CLASS ATechnology6.3K$3.6M1.1%+6.6%
AMZN AMAZON.COM INCConsumer discretionary14.5K$3.0M0.9%+6.4%
KLAC KLA CORPOther1.6K$2.4M0.7%+0.8%
LOW LOWE'S COS INCConsumer discretionary9.8K$2.3M0.7%-5.3%
BRK/B BERKSHIRE HATHAWAY INC-CL BFinancials4.3K$2.0M0.6%+5.5%
SCHW SCHWAB (CHARLES) CORPFinancials17.8K$1.7M0.5%+7.4%
AVGO BROADCOM INCTechnology5.3K$1.6M0.5%+0.3%
GOOGL ALPHABET INC-CL ATechnology5.5K$1.6M0.5%+12.6%
COST COSTCO WHOLESALE CORPConsumer discretionary1.4K$1.4M0.4%+1.1%
COF CAPITAL ONE FINANCIAL CORPFinancials7.6K$1.4M0.4%+8.0%
AXP AMERICAN EXPRESS COFinancials4.5K$1.3M0.4%+9.7%
BAC BANK OF AMERICA CORPFinancials27.1K$1.3M0.4%+9.2%
STZ CONSTELLATION BRANDS INC-AConsumer staples8.6K$1.3M0.4%+6.8%
JPM JPMORGAN CHASE & COFinancials4.1K$1.2M0.4%+0.5%
TSLA TESLA INCIndustrials3.3K$1.2M0.4%+5.9%
V VISA INC-CLASS A SHARESServices media3.6K$1.1M0.3%+6.3%
UBER UBER TECHNOLOGIES INCServices media14.7K$1.1M0.3%+14.3%
CVX CHEVRON CORPEnergy4.5K$940K0.3%+0.1%
MA MASTERCARD INC - AServices media1.9K$930K0.3%+6.8%
LULU LULULEMON ATHLETICA INCOther5.2K$799K0.2%+9.6%
WMT WALMART INCConsumer discretionary5.8K$715K0.2%+5.0%
NKE NIKE INC -CL BOther11.9K$630K0.2%+13.0%
CMG CHIPOTLE MEXICAN GRILL INCConsumer discretionary19.4K$621K0.2%+10.6%
LRCX LAM RESEARCH CORPIndustrials2.9K$616K0.2%-12.9%
AMAT APPLIED MATERIALS INCTechnology1.8K$600K0.2%+3.1%
XOM EXXON MOBIL CORPEnergy3.5K$587K0.2%+0.3%
UMBF UMB FINANCIAL CORPFinancials5.0K$565K0.2%0.0%
PLTR PALANTIR TECHNOLOGIES INC-ATechnology3.7K$541K0.2%-1.0%
LLY ELI LILLY & COHealthcare539$496K0.2%+9.3%
MU MICRON TECHNOLOGY INCTechnology1.4K$479K0.1%+17.8%
ORCL ORACLE CORPTechnology3.2K$469K0.1%+7.5%
PG PROCTER & GAMBLE CO/THEOther3.2K$467K0.1%+3.4%
WM WASTE MANAGEMENT INCUtilities2.0K$456K0.1%+3.4%
IBM INTL BUSINESS MACHINES CORPTechnology1.9K$455K0.1%+6.6%
NFLX NETFLIX INCServices media4.6K$439K0.1%-5.8%
ABBV ABBVIE INCHealthcare1.8K$389K0.1%+4.3%
CSCO CISCO SYSTEMS INCTechnology4.7K$364K0.1%+13.2%
MRK MERCK & CO. INC.Healthcare2.9K$344K0.1%+3.0%
JNJ JOHNSON & JOHNSONHealthcare1.4K$335K0.1%+11.6%
AMD ADVANCED MICRO DEVICESTechnology1.5K$305K0.1%+17.2%
GEV GE VERNOVA INCIndustrials342$299K0.1%-30.1%
C CITIGROUP INCFinancials2.6K$293K0.1%-11.4%
GLW CORNING INCIndustrials2.0K$276K0.1%New
GE GENERAL ELECTRICIndustrials971$275K0.1%+5.9%
T AT&T INCCommunications9.1K$264K0.1%+6.1%
PANW PALO ALTO NETWORKS INCTechnology1.6K$257K0.1%-20.2%

13F filing history

PeriodFormFiledEntriesReported valueFlagsSource
Q1 202613F-HRApr 24, 202688$322.1M canonicalSEC ↗
Q4 202513F-HRFeb 2, 202695$320.1M canonicalSEC ↗
Q3 202513F-HROct 29, 202597$315.5M canonicalSEC ↗
Q2 202513F-HRJul 21, 202565$276.6M canonicalSEC ↗
Q1 202513F-HRApr 29, 202563$257.1M canonicalSEC ↗
Q4 202413F-HRFeb 14, 202559$254.3M canonicalSEC ↗
Q3 202413F-HROct 28, 202443$242.8M canonicalSEC ↗
Q2 202413F-HRJul 29, 202440$223.9M canonicalSEC ↗
Q1 202413F-HRApr 19, 202442$219.0M canonicalSEC ↗