PURPLE INNOVATION INC PRPL

US Other Household Furniture
$0.36
+0.8%
52w: $0.36 – $1.25

Latest 13F among current holders filed 32 days ago (Jun 3, 2026)

Price — last 12 months

research preview data
0.360.801.25
Jun 20, 2025 Jul 2, 2026
Institutional holders
70
-6 QoQ
13F value
$42.1M
-5.5% QoQ
Smart-money holders
3
signal tier ≥ 2
New smart buyers
0
Q1 2026
Options barometer
calls only
$9K calls / — puts

Institutional value by quarter

$148.0M
Q1 2024
$84.2M
Q2 2024
$87.4M
Q3 2024
$59.5M
Q4 2024
$57.3M
Q1 2025
$51.4M
Q2 2025
$63.6M
Q3 2025
$44.6M
Q4 2025
$42.1M
Q1 2026

Number of holders

78
Q1 2024
86
Q2 2024
88
Q3 2024
86
Q4 2024
85
Q1 2025
80
Q2 2025
85
Q3 2025
76
Q4 2025
70
Q1 2026

Who owns PRPL?

Q1 2026 filings
FundTypeSharesValue% of fundChange
Coliseum Capital Management, LLC ★3Fundamental concentrated46.9M$31.0M2.5%Held
WASATCH ADVISORS LP Other5.1M$3.4M0.0%-0.9%
VANGUARD CAPITAL MANAGEMENT LLC Diversified mechanical2.3M$1.5M0.0%
BlackRock, Inc. Index provider1.0M$691K0.0%-0.5%
MILLENNIUM MANAGEMENT LLC Multistrat pod848.8K$561K0.0%-9.5%
Dynamic Advisor Solutions LLC Wealth advisor752.2K$497K0.0%Held
RENAISSANCE TECHNOLOGIES LLC Quant stat arb677.7K$448K0.0%-11.8%
GEODE CAPITAL MANAGEMENT, LLC Index provider676.1K$447K0.0%+8.1%
JACOBS LEVY EQUITY MANAGEMENT, INC Other608.2K$402K0.0%-23.4%
Anson Funds Management LP Quant stat arb600.0K$397K0.0%+100.0%
Invenomic Capital Management LP Other500.0K$331K0.0%-20.1%
JPMORGAN CHASE & CO Bank broker328.6K$213K0.0%-43.7%
VANGUARD FIDUCIARY TRUST CO Diversified mechanical308.5K$204K0.0%
Crumly & Associates Inc. Wealth advisor292.1K$193K0.0%+6.0%
CHARLES SCHWAB INVESTMENT MANAGEMENT INC Index provider287.0K$190K0.0%+1.1%
Stratos Wealth Partners, LTD. Wealth advisor273.2K$181K0.0%Held
STATE STREET CORP Index provider259.8K$172K0.0%Held
TUDOR INVESTMENT CORP ET AL Quant stat arb150.6K$100K0.0%Held
GOLDMAN SACHS GROUP INC Bank broker146.3K$97K0.0%+20.0%
Divisadero Street Capital Management, LP ★2Fundamental diversified138.6K$92K0.0%Held
MML INVESTORS SERVICES, LLC Wealth advisor132.0K$87K0.0%+8.2%
Shay Capital LLC Quant stat arb124.1K$82K0.0%Held
XTX Topco Ltd Market maker116.2K$77K0.0%+0.8%
Midwest Financial Group LLC Wealth advisor115.0K$76K0.0%Held
Corient Private Wealth LLC Diversified mechanical103.5K$68K0.0%-50.0%
B.O.S.S. Retirement Advisors, LLC Wealth advisor100.0K$66K0.0%Held
NORTHERN TRUST CORP Index provider97.2K$64K0.0%Held
LPL Financial LLC Bank broker76.5K$51K0.0%+43.0%
BRIDGEWAY CAPITAL MANAGEMENT, LLC Diversified mechanical75.0K$50K0.0%Held
CITADEL ADVISORS LLC Multistrat pod64.8K$43K0.0%-51.2%
JANE STREET GROUP, LLC Market maker64.4K$43K0.0%-57.1%
Legacy Wealth Managment, LLC/ID Wealth advisor57.6K$38K0.0%+32.1%
UBS Group AG Bank broker57.5K$38K0.0%+183.0%
MAI Capital Management Wealth advisor50.0K$33K0.0%Held
ACADIAN ASSET MANAGEMENT LLC Quant stat arb50.0K$32K0.0%-53.6%
SIMPLEX TRADING, LLC Market maker46.8K$31K0.0%+287.2%
Virtu Financial LLC Market maker32.9K$22K0.0%+142.0%
WOODLEY FARRA MANION PORTFOLIO MANAGEMENT INC ★2Fundamental diversified30.5K$20K0.0%Held
Vanguard Global Advisers, LLC Diversified mechanical30.0K$20K0.0%
SHARPEPOINT LLC Other28.8K$19K0.0%Held
Caprock Group, LLC Other27.4K$18K0.0%Held
DAVENPORT & Co LLC Diversified mechanical25.0K$17K0.0%Held
Qube Research & Technologies Ltd Quant stat arb24.5K$16K0.0%-7.1%
Cambridge Investment Research Advisors, Inc. Wealth advisor19.8K$13K0.0%Held
Cottage Street Advisors LLC Other14.3K$9K0.0%Held
Point72 Asset Management, L.P. Multistrat pod13.6K$9K0.0%-36.4%
Plan Group Financial, LLC Wealth advisor13.0K$9K0.0%New
GROUP ONE TRADING LLC Market maker11.7K$8K0.0%-28.4%
HRT FINANCIAL LP Diversified mechanical11.0K$7K0.0%New
OSAIC HOLDINGS, INC. Wealth advisor10.5K$7K0.0%-7.9%

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