INNOVATOR EQTY MGD FLOOR ETF SFLR

US
$38.60
-0.0%
52w: $32.73 – $39.09

Latest 13F among current holders filed 17 days ago (Jun 18, 2026)

Price — last 12 months

research preview data
32.7335.9139.09
Jun 20, 2025 Jul 2, 2026
Institutional holders
194
+20 QoQ
13F value
$1.21B
+12.3% QoQ
Smart-money holders
0
signal tier ≥ 2
New smart buyers
0
Q1 2026

Institutional value by quarter

$628.5M
Q1 2024
$228.3M
Q2 2024
$338.5M
Q3 2024
$460.7M
Q4 2024
$546.0M
Q1 2025
$648.6M
Q2 2025
$841.8M
Q3 2025
$1.07B
Q4 2025
$1.21B
Q1 2026

Number of holders

43
Q1 2024
68
Q2 2024
92
Q3 2024
115
Q4 2024
123
Q1 2025
142
Q2 2025
145
Q3 2025
174
Q4 2025
194
Q1 2026

Who owns SFLR?

Q1 2026 filings
FundTypeSharesValue% of fundChange
BANK OF AMERICA CORP /DE/ Bank broker5.9M$209.6M0.0%+1.2%
LPL Financial LLC Bank broker4.6M$162.5M0.0%+7.8%
Americana Partners, LLC Other2.5M$88.0M2.3%+854.8%
Kingsview Wealth Management, LLC Wealth advisor2.2M$76.8M1.0%+14.9%
COMMONWEALTH EQUITY SERVICES, LLC Wealth advisor1.6M$55.2M0.1%-19.1%
Chicago Partners Investment Group LLC Wealth advisor1.3M$46.7M1.0%-5.9%
Cambridge Investment Research Advisors, Inc. Wealth advisor806.2K$28.5M0.1%+640.8%
Liberty Atlantic Advisors LLC Wealth advisor637.9K$22.6M19.3%+14.9%
ENVESTNET ASSET MANAGEMENT INC Wealth advisor567.1K$20.1M0.0%+39.6%
Delta Investment Management, LLC Wealth advisor558.3K$19.8M3.5%-4.6%
WETZEL INVESTMENT ADVISORS, INC. Wealth advisor489.4K$17.3M6.9%+12.1%
OSAIC HOLDINGS, INC. Wealth advisor482.2K$17.1M0.0%-2.7%
RAYMOND JAMES FINANCIAL INC Bank broker432.4K$15.3M0.0%+110.3%
Brookstone Capital Management Wealth advisor403.7K$14.3M0.2%+42.2%
Cetera Investment Advisers Wealth advisor382.9K$13.6M0.0%+33.6%
Rothschild Wealth LLC Wealth advisor372.7K$13.2M1.2%+0.6%
HighTower Advisors, LLC Diversified mechanical363.8K$12.9M0.0%+8.5%
Southland Equity Partners LLC Wealth advisor313.7K$11.1M2.2%-7.4%
Advisory Services Network, LLC Diversified mechanical312.2K$11.1M0.1%+14.3%
Rockefeller Capital Management L.P. Diversified mechanical268.6K$9.5M0.0%+53.3%
CCG WEALTH MANAGEMENT, LLC Wealth advisor255.7K$9.1M2.5%+457.0%
MML INVESTORS SERVICES, LLC Wealth advisor248.5K$8.8M0.0%+4.0%
AE Wealth Management LLC Wealth advisor247.2K$8.8M0.0%+27.0%
Pinnacle Wealth Management Group, Inc. Wealth advisor244.0K$8.6M4.2%+46.6%
WINNOW WEALTH LLC Wealth advisor243.0K$8.6M6.6%-7.0%
Pallas Capital Advisors LLC Other235.4K$8.3M0.3%-8.0%
Farther Finance Advisors, LLC Wealth advisor232.3K$8.3M0.1%+40.7%
NewCorp Financial Services, Inc. Wealth advisor228.1K$8.1M7.0%+16.3%
EVOLUTION WEALTH MANAGEMENT INC. Wealth advisor224.9K$8.0M5.8%-7.5%
Private Advisor Group, LLC Wealth advisor218.0K$7.7M0.0%+13.4%
Stratos Wealth Partners, LTD. Wealth advisor209.6K$7.4M0.1%+77.7%
Snowden Capital Advisors LLC Diversified mechanical209.2K$7.4M0.2%+39.6%
ATX Financial Planning, LLC Wealth advisor206.1K$7.3M5.5%+0.3%
Perennial Investment Advisors, LLC Wealth advisor202.0K$7.2M0.6%+16.4%
Worth Financial Advisory Group, LLC Other60.1K$6.9M3.0%-60.9%
First Commonwealth Financial Corp /PA/ Wealth advisor190.3K$6.7M1.1%+2.2%
CWM, LLC Wealth advisor187.7K$6.6M0.0%+7.1%
Kestra Advisory Services, LLC Wealth advisor186.8K$6.6M0.0%+12.3%
Triumph Capital Management Wealth advisor181.4K$6.4M1.3%+0.2%
Thrivent Financial for Lutherans Diversified mechanical172.3K$6.1M0.0%-19.0%
HFG Wealth Management, LLC Wealth advisor168.7K$6.0M3.3%-2.2%
VanWeelden Wealth Management, LLC Wealth advisor162.4K$5.8M4.6%New
Visionary Wealth Advisors Wealth advisor160.1K$5.7M0.3%+7.1%
Steward Partners Investment Advisory, LLC Diversified mechanical143.4K$5.1M0.0%-6.2%
COFG Advisors, LLC Wealth advisor139.0K$4.9M1.2%+4.6%
NewEdge Advisors, LLC Diversified mechanical136.1K$4.8M0.0%+5.3%
Janney Montgomery Scott LLC Diversified mechanical130.5K$4.6M0.0%+6.9%
COMPASS CAPITAL CORP /MA/ /ADV Wealth advisor121.1K$4.5M1.6%-25.0%
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Wealth advisor116.7K$4.2M0.0%-0.3%
Holos Integrated Wealth LLC Wealth advisor116.0K$4.2M2.1%+7.5%

Exits are not a bearish signal: our backtest shows stocks specialists exit keep outperforming for 3+ quarters — selling usually means profit-taking, not a forecast.