HONEST CO INC/THE HNST

US Consumer discretionary Retail-Catalog & Mail-Order Houses
$3.90
+2.6%
52w: $2.10 – $5.15

Latest 13F among current holders filed 11 days ago (Jun 24, 2026)

Price — last 12 months

research preview data
2.103.635.15
Jun 20, 2025 Jul 2, 2026
Institutional holders
152
+12 QoQ
13F value
$144.2M
+15.0% QoQ
Smart-money holders
1
signal tier ≥ 2
New smart buyers
0
Q1 2026
Options barometer
3.0×
$2.6M calls / $873K puts

Institutional value by quarter

$263.6M
Q1 2024
$160.0M
Q2 2024
$216.6M
Q3 2024
$451.1M
Q4 2024
$309.8M
Q1 2025
$318.1M
Q2 2025
$190.4M
Q3 2025
$125.4M
Q4 2025
$144.2M
Q1 2026

Number of holders

124
Q1 2024
128
Q2 2024
144
Q3 2024
188
Q4 2024
174
Q1 2025
169
Q2 2025
145
Q3 2025
140
Q4 2025
152
Q1 2026

Who owns HNST?

Q1 2026 filings
FundTypeSharesValue% of fundChange
BlackRock, Inc. Index provider6.6M$19.3M0.0%-0.1%
MAK CAPITAL ONE LLC ★2Fundamental concentrated4.8M$14.0M2.3%+35.3%
VANGUARD CAPITAL MANAGEMENT LLC Diversified mechanical4.2M$12.5M0.0%
Portolan Capital Management, LLC Other3.0M$9.0M0.5%-36.6%
ArrowMark Colorado Holdings LLC Other2.5M$7.5M0.2%Held
GEODE CAPITAL MANAGEMENT, LLC Index provider2.4M$7.1M0.0%+3.9%
MARSHALL WACE, LLP Quant stat arb1.9M$5.6M0.0%New
STATE STREET CORP Index provider1.9M$5.6M0.0%+1.7%
CITADEL ADVISORS LLC Multistrat pod1.9M$5.5M0.0%+100.6%
VANGUARD PORTFOLIO MANAGEMENT LLC Diversified mechanical1.7M$5.1M0.0%
DIMENSIONAL FUND ADVISORS LP Quant stat arb1.5M$4.5M0.0%-12.4%
AQR CAPITAL MANAGEMENT LLC Quant stat arb1.4M$4.2M0.0%+1812.2%
AMERIPRISE FINANCIAL INC Bank broker1.4M$4.2M0.0%+1.1%
JANE STREET GROUP, LLC Market maker1.1M$3.2M0.0%+116.6%
FMR LLC Long only active866.3K$2.5M0.0%-4.1%
CITIGROUP INC Bank broker784.0K$2.3M0.0%-12.3%
NORTHERN TRUST CORP Index provider720.2K$2.1M0.0%+4.9%
UBS Group AG Bank broker704.1K$2.1M0.0%-30.6%
VANGUARD FIDUCIARY TRUST CO Diversified mechanical699.1K$2.1M0.0%
GOLDMAN SACHS GROUP INC Bank broker646.0K$1.9M0.0%-57.5%
TUDOR INVESTMENT CORP ET AL Quant stat arb509.1K$1.5M0.0%New
VICTORY CAPITAL MANAGEMENT INC Diversified mechanical456.3K$1.3M0.0%-37.0%
SUSQUEHANNA INTERNATIONAL GROUP, LLP Market maker454.7K$1.3M0.0%-56.5%
Bank of New York Mellon Corp Diversified mechanical412.9K$1.2M0.0%-10.0%
MILLENNIUM MANAGEMENT LLC Multistrat pod412.2K$1.2M0.0%+902.2%
Green Alpha Advisors, LLC Other301.3K$886K0.9%-0.1%
MORGAN STANLEY Bank broker297.7K$875K0.0%-27.2%
Focus Partners Wealth Wealth advisor289.9K$852K0.0%+2.0%
Invesco Ltd. Index provider261.9K$770K0.0%+40.0%
Nuveen, LLC Diversified mechanical255.0K$750K0.0%+0.9%
CHARLES SCHWAB INVESTMENT MANAGEMENT INC Index provider254.4K$748K0.0%-11.0%
Mainstream Capital Management LLC Other236.1K$694K0.5%Held
BANK OF AMERICA CORP /DE/ Bank broker223.1K$656K0.0%+28.4%
Atom Investors LP Quant stat arb215.1K$632K0.0%+1874.7%
Echo Wealth Management, LLC Wealth advisor181.2K$533K0.3%+1.4%
AMERICAN CENTURY COMPANIES INC Diversified mechanical176.6K$519K0.0%0.0%
Inspire Investing, LLC Other174.7K$514K0.0%-3.5%
Pathstone Holdings, LLC Diversified mechanical168.2K$494K0.0%-0.2%
EntryPoint Capital, LLC Quant stat arb141.5K$416K0.1%+3.5%
ExodusPoint Capital Management, LP Multistrat pod126.5K$372K0.0%New
BRIDGEWAY CAPITAL MANAGEMENT, LLC Diversified mechanical125.0K$368K0.0%New
Mariner, LLC Diversified mechanical120.5K$354K0.0%+26.6%
RHUMBLINE ADVISERS Diversified mechanical113.3K$333K0.0%-1.1%
Creative Planning Wealth advisor99.4K$292K0.0%+155.4%
Numerai GP LLC Quant stat arb92.6K$272K0.0%New
DEUTSCHE BANK AG\ Bank broker84.2K$248K0.0%+15.2%
ALLIANCEBERNSTEIN L.P. Long only active83.5K$215K0.0%+0.4%
PRICE T ROWE ASSOCIATES INC /MD/ Diversified mechanical67.7K$200K0.0%+36.5%
Centiva Capital, LP Diversified mechanical67.6K$199K0.0%New
CAPTRUST FINANCIAL ADVISORS Wealth advisor65.9K$194K0.0%+23.0%

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