VANGUARD CONSUMER DISCRE ETF VCR
$395.55
-0.8% 52w: $347.05 – $411.12
Latest 13F among current holders filed 6 days ago (Aug 27, 2026)
Price — last 12 months
research preview data347.05379.09411.12
Aug 18, 2025 Jul 2, 2026
Institutional holders
551
-15 QoQ
13F value
$2.61B
-12.0% QoQ
Smart-money holders
11
signal tier ≥ 2
New smart buyers
2
Q1 2026
Options barometer
4.6×
$5.7M calls / $1.3M puts
Institutional value by quarter
Number of holders
Who owns VCR?
Q1 2026 filings| Fund | Type | Shares | Value | % of fund | Change |
|---|---|---|---|---|---|
| BANK OF AMERICA CORP /DE/ | Bank broker | 1.6M | $558.2M | 0.0% | +4.0% |
| JPMORGAN CHASE & CO | Bank broker | 433.1K | $150.6M | 0.0% | -5.6% |
| MORGAN STANLEY | Bank broker | 416.6K | $149.6M | 0.0% | +6.2% |
| PGIM Custom Harvest LLC | Wealth advisor | 396.1K | $142.2M | 2.2% | +13.2% |
| UBS Group AG | Bank broker | 340.9K | $122.4M | 0.0% | +2.2% |
| WELLS FARGO & COMPANY/MN | Bank broker | 338.5K | $121.5M | 0.0% | -2.7% |
| LPL Financial LLC | Bank broker | 219.9K | $79.0M | 0.0% | -11.5% |
| Beacon Capital Management, Inc. | Wealth advisor | 186.0K | $66.8M | 3.8% | -30.0% |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO | Insurance | 183.5K | $65.9M | 0.0% | -11.2% |
| RAYMOND JAMES FINANCIAL INC | Bank broker | 133.1K | $47.8M | 0.0% | +0.1% |
| ENVESTNET ASSET MANAGEMENT INC | Wealth advisor | 122.3K | $43.9M | 0.0% | -25.9% |
| STIFEL FINANCIAL CORP | Diversified mechanical | 113.0K | $40.6M | 0.0% | -0.8% |
| Auto-Owners Insurance Co | Wealth advisor | 92.7K | $33.3M | — | Held |
| Lido Advisors, LLC | Wealth advisor | 88.2K | $31.7M | 0.1% | +6.2% |
| Rockefeller Capital Management L.P. | Diversified mechanical | 88.0K | $31.6M | 0.1% | +5.1% |
| KCM INVESTMENT ADVISORS LLC | Other | 86.5K | $31.1M | 1.0% | +0.2% |
| AMERIPRISE FINANCIAL INC | Bank broker | 77.9K | $28.0M | 0.0% | -13.8% |
| Janney Montgomery Scott LLC | Diversified mechanical | 77.7K | $27.9M | — | +3.8% |
| ROYAL BANK OF CANADA | Bank broker | 68.1K | $24.4M | 0.0% | -12.0% |
| TWO SIGMA INVESTMENTS, LP | Quant stat arb | 56.2K | $20.2M | 0.0% | +18.6% |
| PNC FINANCIAL SERVICES GROUP, INC. | Diversified mechanical | 51.6K | $18.5M | 0.0% | -12.5% |
| M&T Bank Corp | Diversified mechanical | 51.4K | $18.4M | 0.1% | -11.7% |
| Cetera Investment Advisers | Wealth advisor | 51.3K | $18.4M | 0.0% | -12.5% |
| Ameritas Advisory Services, LLC | Wealth advisor | 48.4K | $17.4M | 0.7% | -22.2% |
| Empower Advisory Group, LLC | Wealth advisor | 47.2K | $17.0M | 0.0% | +0.1% |
| MERCER GLOBAL ADVISORS INC /ADV | Wealth advisor | 46.6K | $16.7M | 0.0% | -2.6% |
| ASSETMARK, INC | Wealth advisor | 44.8K | $16.1M | 0.0% | +72.0% |
| Mariner, LLC | Diversified mechanical | 40.0K | $14.3M | 0.0% | -1.3% |
| OSAIC HOLDINGS, INC. | Wealth advisor | 39.5K | $14.2M | 0.0% | -6.1% |
| Stratos Wealth Partners, LTD. | Wealth advisor | 38.1K | $13.7M | 0.2% | -0.8% |
| Adaptive Financial Consulting, LLC | Wealth advisor | 37.7K | $13.5M | 5.2% | +5.3% |
| Spire Wealth Management | Wealth advisor | 37.3K | $13.4M | 0.5% | -11.6% |
| COMMONWEALTH EQUITY SERVICES, LLC | Wealth advisor | 33.7K | $12.1M | 0.0% | -4.6% |
| TRUST CO OF OKLAHOMA | Wealth advisor | 32.3K | $11.6M | 3.4% | -1.6% |
| Cambridge Investment Research Advisors, Inc. | Wealth advisor | 31.9K | $11.5M | 0.0% | -4.1% |
| MassMutual Private Wealth & Trust, FSB | Diversified mechanical | 29.1K | $10.4M | 0.3% | -1.5% |
| Hobart Private Capital, LLC | Wealth advisor | 28.9K | $10.4M | 2.0% | -1.0% |
| Strengthening Families & Communities, LLC | Other | 27.7K | $9.9M | 2.5% | -6.5% |
| Gibraltar Capital Management, Inc. | Other | 24.5K | $8.8M | 1.5% | +1.5% |
| BAILARD, INC. | Other | 23.8K | $8.5M | 0.2% | -3.3% |
| TRUIST FINANCIAL CORP | Diversified mechanical | 22.9K | $8.2M | 0.0% | -11.2% |
| HighTower Advisors, LLC | Diversified mechanical | 22.5K | $8.1M | 0.0% | -11.7% |
| SOUTHERN CAPITAL SERVICES INC /ADV | Wealth advisor | 21.8K | $7.8M | — | +2.8% |
| Westside Investment Management, Inc. | Diversified mechanical | 21.5K | $7.7M | 1.2% | +0.2% |
| Junk Investment Group, LLC | Wealth advisor | 20.8K | $7.5M | 3.9% | — |
| FOUNDERS GROVE WEALTH PARTNERS, LLC | Wealth advisor | 20.7K | $7.4M | 1.7% | +1.0% |
| Merrithew & Thorsten Inc | Wealth advisor | 19.2K | $6.9M | 6.5% | -1.9% |
| Corient Private Wealth LLC | Diversified mechanical | 19.0K | $6.7M | 0.0% | -50.5% |
| Financial Freedom, LLC | Wealth advisor | 18.3K | $6.6M | 3.3% | -0.2% |
| Altura Wealth Advisors Inc. | Wealth advisor | 17.9K | $6.4M | 2.8% | +1.7% |
Exits are not a bearish signal: our backtest shows stocks specialists exit keep outperforming for 3+ quarters — selling usually means profit-taking, not a forecast.